I will be speaking at the "Bungei Shunju Total Experience Conference" held on April 26.

Several decades ago, the points of contact between customers and products/services were limited to channels such as television, newspapers, magazine advertisements, proposals from sales representatives, and physical stores. However, with the wave of digitalization, these points of contact have diversified. While the increase in touchpoints makes it easier to connect with customers, competition with other companies and demands for services have become more severe, making it increasingly difficult to earn trust.
It is essential to view customers as individuals and propose the optimal experience for each person, to build a digital strategy aimed at maximizing engagement based on these touchpoints, and to transform into a digital organization with a shift in mindset.
Reading ahead of customer behavior, listening to unvoiced concerns to understand pain points, and optimizing touchpoints with employees while transforming the entire company to be customer-oriented are crucial for growth in the digital age.
In this event, which will examine the maximization of customer value through the fusion of CX and DX, and the creation of added value through experiences, our representative Nobuaki Watanabe will present on "Accelerating Business with Digital Communication Power - How to Bundle Goods and Experiences Digitally."
Please check the event's official page for details and registration.

Date and time | Monday, Apr 26, 2021 03:30 PM ~ 04:30 PM |
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Entry fee | Free |
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