SBS Marketing Co., Ltd. "Are we hurting others due to 'unconscious bias'!? 'Microaggressions'"

Japan is one of the top 10 countries in the world with frequent earthquakes. The 2020 White Paper on Land, Infrastructure, Transport and Tourism has also reported an increase in the probability of major earthquakes occurring. Regarding the Nankai Trough earthquake, the probability of an earthquake with a magnitude of 8 to 9 occurring within the next 30 years is estimated to be 70 to 80%. At Hotron, we recommend the introduction of seismic devices for earthquake countermeasures in buildings and equipment. The seismic device 'HK-2' is a product that automatically performs various controls that have been pre-set when it detects strong shaking equivalent to a seismic intensity of 5 lower or higher. For example, it can automatically execute actions such as: "Open automatic doors and gates to secure evacuation routes and access for emergency vehicles" "Transmit signals to the control room and stop facility equipment" "Unlock the keys to locked lockers" "Automatically play voice guidance" For more details, please download the materials or contact us.

Hotron, which manufactures and sells sensors, provides bed exit sensors for hospitals, nursing, and care facilities. Hotron offers easy-to-understand video guidance on how to use bed exit sensors wirelessly and how to set up device connections! ▼ Video Manual (YouTube) https://www.youtube.com/playlist?list=PLNVA4mTrZDqtJa6MfFRZQxwtfCSnAfxVy 【Bed Exit Sensors】 ○ Non-contact infrared sensor, simply place it - Pole-kun HB-H1 ○ Mat sensor, foldable thin mat - Mat-kun HB-UST ○ Body movement call - Ugo-kun HB-TV3 ○ Body movement call for wheelchairs - Ayumi-chan HB-WTV3 【Options】 ○ Nurse call linked wireless set - Wireless set (transmitter/receiver) HB-RS/HB-RJ ◎ For more information about the products, please contact us or download the catalog.

Do you have any concerns or requests regarding wired bed exit sensors? × Tangling or tripping over wired cables × Cable disconnection or damage × Worrying about forgetting to turn the switch back on after temporarily stopping the sensor. × Wanting to be notified of bed exits even from a location far from the nurse call outlet. Such concerns can be resolved simply by connecting our wireless nurse call linked set to the sensor! Our wireless nurse call linked set allows you to connect bed exit sensors like "Ugo-kun," "Foldable Thin Matta-kun," "Ayumi-chan," and "Just Place Pole-kun" to transmitters and receivers, reducing wiring around the bed area, alleviating concerns about tripping or falling due to cables, and contributing to a tidier work environment. Furthermore, it enables the use of bed exit sensors even from locations far from the nurse call outlet, allowing for more flexible equipment placement.

Are you struggling to explain "safety" to the client using just drawings? • The risks in blind spots are difficult to convey to the client through drawings alone. • Safety measures often become a target for cost reduction, making it hard to communicate their necessity. • There is a concern that the client might say, "It's more dangerous than I thought," after completion. Risks that are clear to design professionals are not easily understood intuitively by clients who are outside the field. This document is not just a simple explanation of sensor functions; it is a guide to visually explain "why sensors are necessary in those locations." It can be used directly as explanatory material for clients. Here are three key points for utilizing this document: 1. Visualization of Risks Blind spots during departure and contact risks within the site are illustrated clearly. 2. Clarification of Selection Criteria A comparison table outlines the differences between complex sensor types such as infrared, ultrasonic, and loop coils. 3. Diagram of System Configuration It illustrates not just the sensors alone, but how they are combined with rotating lights and control panels, providing practical assistance for electrical equipment design. Please make use of this to prevent "rework after completion" and "accident risks."

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 22, 2026 (Thursday), they published a page titled "Could 'Microaggressions' Hurt Others Due to 'Unconscious Bias'?!" Even without malice or hostility, 'Microaggressions' can occur when individuals unintentionally express negative behaviors towards others' attributes due to 'unconscious bias.' The page explains specific examples, characteristics, adverse effects, causes, and coping strategies related to this phenomenon. (Page Overview: Excerpts) ■ Characteristics of 'Microaggressions' ■ Specific examples of 'Microaggressions' ■ Adverse effects caused by 'Microaggressions' ■ Causes of 'Microaggressions' (DL content only) ■ Coping strategies for 'Microaggressions' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/micro-aggression-2026-01/