SBSマーケティング Company Profile

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. They have published the "Notice of Content Gift List Page Update 16" on December 30, 2025 (Tuesday). The page introduces the "Useful for Business! Downloadable Content" page, which has added 7 new contents and updated 2 contents. (Page Overview: Excerpts) ■ Added 1 content to the core of marketing: 'Strategy and Tactics'! ■ Added 2 contents and updated 2 contents for 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 3 contents on 'Human Resource Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing! Added 1 content on 'Trivia in the Marketing Field'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update16-2025-12/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 15" on December 25, 2025 (Thursday). This is a notice regarding the renewal of articles on the 'Zajonc Effect,' which suggests that increasing the number of contacts can enhance interest and favorability, and the 'Halo Effect,' where a specific characteristic can distort the overall evaluation of a subject. (Page Overview: Excerpts) ■ Does repeated contact attract the other party's interest!? 'Zajonc Effect' ■ Does a specific positive or negative trait influence the overall evaluation!? 'Halo Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles15-2025-12/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is it perceived extremely as 'zero or one hundred' or 'white or black'!? 'Zero-Sum Bias'" on December 23, 2025 (Tuesday). The 'Zero-Sum Bias' is a way of thinking that judges things as 'white or black', 'win or lose', 'zero or one hundred', or 'gain or loss', narrowing down choices to 'extreme two options'. The page explains the mechanisms behind its occurrence and methods to overcome it. (Page Overview: Excerpts) ■ What is 'Zero-Sum Bias'? ■ Negative effects caused by 'Zero-Sum Bias' ■ Why does 'Zero-Sum Bias' occur? ■ How to overcome 'Zero-Sum Bias'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/zero-sum-bias-2025-12/