SBSマーケティング Company Profile

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 25, 2025, they published a page titled "Prioritizing the Team's Overall Results Over Personal Achievements!? 'Altruistic Leadership.'" 'Altruistic Leadership' is a style that prioritizes the organization, team, and members over oneself, aiming for the overall growth and achievements of the team through positive influence. The page explains five characteristics, three outcomes gained from its application, the differences from 'Servant Leadership,' and case studies from three companies. (Page Overview: Excerpts) ■ What is 'Altruistic Leadership'? ■ Characteristics of 'Altruistic Leadership' ■ Outcomes Achieved Through 'Altruistic Leadership' ■ Differences from 'Servant Leadership' 　◆ Case Studies from Three Companies (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/altruistic-leadership-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 23, 2025 (Tuesday), they published a page titled "Easier to Optimize the Allocation of Management Resources!? 'Product Portfolio Management (PPM)'". 'Product Portfolio Management' allows for the optimal allocation of management resources by evaluating one's business along two axes: "market growth potential" and "market share," and classifying it into four quadrants. The page explains the benefits that can be realized by utilizing it, the two axes and four quadrants that make it up, and the associated risks. (Page Overview: Excerpts) ■ What is 'Product Portfolio Management'? ■ What can be achieved through 'PPM'? ■ Components of 'PPM' (vertical and horizontal axes) ■ Components of 'PPM' (four quadrants) ■ Two risks associated with 'PPM' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ppm-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 18, 2025 (Thursday), they published a page titled "Is there a high 'wall' between free and paid!? 'Paywall'". The term 'paywall' refers to a business model that allows access to online content by meeting certain conditions. The page explains the reasons for the increasing adoption of paywalls, the types of paywalls, points to consider when implementing them, and various issues that may arise. (Page Overview: Excerpts) ■ Can't watch the WBC in 2026 on TV!? ■ What is a 'paywall' (paid wall)? ■ Why is the adoption of 'paywalls' increasing? ■ Types of 'paywalls' ■ Points to consider when implementing a 'paywall' ■ Various "issues" created by 'paywalls' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/pay-wall-2025-09/