SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 25, 2025, they published a page titled "Prioritizing the Team's Overall Results Over Personal Achievements!? 'Altruistic Leadership.'" 'Altruistic Leadership' is a style that prioritizes the organization, team, and members over oneself, aiming for the overall growth and achievements of the team through positive influence. The page explains five characteristics, three outcomes gained from its application, the differences from 'Servant Leadership,' and case studies from three companies. (Page Overview: Excerpts) ■ What is 'Altruistic Leadership'? ■ Characteristics of 'Altruistic Leadership' ■ Outcomes Achieved Through 'Altruistic Leadership' ■ Differences from 'Servant Leadership' 　◆ Case Studies from Three Companies (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/altruistic-leadership-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 23, 2025 (Tuesday), they published a page titled "Easier to Optimize the Allocation of Management Resources!? 'Product Portfolio Management (PPM)'". 'Product Portfolio Management' allows for the optimal allocation of management resources by evaluating one's business along two axes: "market growth potential" and "market share," and classifying it into four quadrants. The page explains the benefits that can be realized by utilizing it, the two axes and four quadrants that make it up, and the associated risks. (Page Overview: Excerpts) ■ What is 'Product Portfolio Management'? ■ What can be achieved through 'PPM'? ■ Components of 'PPM' (vertical and horizontal axes) ■ Components of 'PPM' (four quadrants) ■ Two risks associated with 'PPM' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ppm-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 18, 2025 (Thursday), they published a page titled "Is there a high 'wall' between free and paid!? 'Paywall'". The term 'paywall' refers to a business model that allows access to online content by meeting certain conditions. The page explains the reasons for the increasing adoption of paywalls, the types of paywalls, points to consider when implementing them, and various issues that may arise. (Page Overview: Excerpts) ■ Can't watch the WBC in 2026 on TV!? ■ What is a 'paywall' (paid wall)? ■ Why is the adoption of 'paywalls' increasing? ■ Types of 'paywalls' ■ Points to consider when implementing a 'paywall' ■ Various "issues" created by 'paywalls' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/pay-wall-2025-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Backtracking' Effective for Building Rapport!?" on September 16, 2025 (Tuesday). 'Backtracking' is when you repeat what the other person has said verbatim. The page explains the effects of 'parroting' while matching the other person's pace, as well as examples of its application in business settings. (Page Overview: Excerpts) ■ What is 'Backtracking'? ■ Examples of 'Backtracking' in Use ■ Effective in Remote Work!? 'Double Backtracking' (Downloadable content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/backtracking-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 11, 2025, they published a page titled "Could 'Metacognition' be the Cause of Becoming 'Emotional' or 'Stagnant'?!" 'Metacognition' is the ability to reflect objectively on one's own 'thoughts' and 'activities.' The page explains why it has recently gained attention, characteristics of people with low metacognition, the benefits and methods of enhancing it, and the disadvantages that can arise from having 'too much' metacognition. (Page Overview: Excerpts) ■ What is 'Metacognition'? ■ Two elements that make up 'Metacognition' ■ Characteristics of people with low 'Metacognition' ■ Benefits gained from enhancing 'Metacognition' ■ Methods to enhance 'Metacognition' ■ Disadvantages that arise from having 'too much' 'Metacognition' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/metacognition-2025-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Increasing Existing Customer Loyalty Leads to Business Growth' a Mistake!? 'Double Jeopardy Law'" on September 9, 2025 (Tuesday). The "Double Jeopardy Law" shows that brands with low market penetration tend to have lower purchase frequency. The page explains the mechanisms behind this phenomenon, examples of increased market penetration, and methods for medium and small enterprises to enhance their penetration rates! (Page Overview: Excerpts) ■ What is the "Double Jeopardy Law"? ■ What can be done to "increase penetration rates" in the market? ■ Successful cases of increasing "penetration rates" in the market ■ Techniques for medium and small enterprises to "increase market penetration rates" ■ Insights suggested by the "Double Jeopardy Law" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/double-jeopardy-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On September 4, 2025, they published a page titled "Does 'Surprising Expectations in a Good Way' Increase Purchase Motivation and Decrease Complaints!? The 'Escalator Effect'". The 'Escalator Effect' refers to the sense of 'discomfort' felt when one's 'preconceptions' confront a different reality. The page explains the mechanisms behind its occurrence, examples of its occurrence and utilization, and key points to know when utilizing it. (Page Overview: Excerpts) ■ What is the 'Escalator Effect'? ■ Mechanisms behind the occurrence of the 'Escalator Effect' ■ Examples and utilization cases of the 'Escalator Effect' ■ Key points to know when utilizing the 'Escalator Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/escalator-effect-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 2, 2025 (Tuesday), they published a page titled "Can You Achieve Success by Spending 'A Vast Amount of Time'!? The '10,000-Hour Rule'." The "10,000-Hour Rule" suggests that to become a "top expert" or "professional" in a specific field, one needs to practice or refine their skills for "10,000 hours." The page explains the research that supports this rule, examples of great individuals, various counterarguments to this rule, and methods for accumulating effort to "become a top expert" or "become a professional." (Page Overview: Excerpts) ■ What is the "10,000-Hour Rule"? ■ What is the research that discovered the rule? ■ Counterarguments to the "10,000-Hour Rule" ■ What are the methods to "become a top expert" or "become a professional"? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ten-thousand-hour-rule-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. They have published the "Notice of Content Gift List Page Update 12" on August 31, 2025 (Sunday). The page introduces the "Useful for Business! Downloadable Content" page, which has added 9 new contents. (Page Overview: Excerpts) ■ 'Marketing Techniques' that bring companies and store management closer to success (1 content added!) ■ 'Behavioral Psychology Techniques' that serve as shortcuts to business success (3 contents added) ■ 'Trivia in the Marketing Field' that you won't regret knowing! (1 content added!) ■ 'Marketing and Sales' that cannot be ignored for successful business management (4 contents added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update12-2025-08/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 11" on August 28, 2025 (Thursday). This is a notice regarding the renewal of articles on 'Anxiety Marketing,' which utilizes human instincts related to "anxiety" and "fear" to provoke these feelings and encourage the desire to alleviate them, thereby guiding consumers towards the purchase of specific products or services, and 'Cognitive Dissonance,' which occurs when there is a contradiction between one's true feelings and actual behavior, leading to discomfort and stress. (Page Overview: Excerpts) ■ Beware of Over-Provocation & Being Over-Provoked! 'Anxiety Marketing' ■ Does it make you think "Why?" and increase attention!? 'Cognitive Dissonance' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles11-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On August 26, 2025 (Tuesday), they published a page titled "Will the 'hurdles that hinder purchases' dramatically decrease!? 'Risk Reversal'". 'Risk Reversal' involves preemptively shouldering the potential "anxieties (risks)" that consumers or customers may have, thereby alleviating or reducing them to encourage purchases. The page explains the advantages and disadvantages of utilizing this concept, the timing for its application, representative patterns and examples of its use in business scenes, and points to be cautious about when using it. (Page Overview: Excerpts) ■ Advantages and disadvantages of 'Risk Reversal' ■ When to use 'Risk Reversal'? ■ Representative patterns and examples of 'Risk Reversal' ■ Cautions when utilizing 'Risk Reversal' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/risk-reversal-2025-08/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 21, 2025 (Thursday), they published a page titled "Does 'Order' Affect Impressions?! 'Serial Position Effect'". When multiple pieces of information are presented in order, the middle information tends to be less memorable, while the 'first' and 'last' pieces of information are more likely to be retained in memory, known as the 'serial position effect'. The page explains the experimental content that proved this effect, the two theories that support it, examples of its occurrence in business contexts, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Serial Position Effect'? ■ Experiments that clarified the 'Serial Position Effect' ■ The two theories that explain the 'Serial Position Effect' ■ Examples of the 'Serial Position Effect' in business contexts ■ Cautions regarding the 'Serial Position Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/serial-position-effect-2025-08/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Does linking 'images' enhance brand power!? 'Principle of Association'" on August 19, 2025 (Tuesday). The 'Principle of Association' refers to the illusion phenomenon where two or more different elements are unconsciously linked and recalled. The page explains familiar occurrences, examples of its application in business, the four triggers that cause this illusion phenomenon, and examples of its negative effects. (Page Overview: Excerpts) ■ What is the 'Principle of Association'? ■ Familiar occurrences of the 'Principle of Association' ■ Four triggers that cause the 'Principle of Association' ■ Application examples of the 'Principle of Association' in business ■ The often negative effects of the 'Principle of Association' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/principle-of-association-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer attraction in the BtoB (business-to-business) sector. On August 14, 2025 (Thursday), it published a page titled "Is the 'Doctrine of Innate Goodness' No Longer Applicable!? The 'Forget the Shame of Your Journey Phenomenon.'" The 'Forget the Shame of Your Journey Phenomenon' refers to the behavior of becoming liberated while traveling and engaging in manners or disruptive actions that one would not normally do. This phenomenon can be observed not only among inbound tourists from abroad but also among domestic tourists in Japan. The page explains the representative issues of overtourism, the causes of its occurrence, countermeasures, the already arising negative effects, and the required attitudes and behaviors! (Page Overview: Excerpts) ■ Why does "overtourism" occur? ■ Countermeasures for the 'Forget the Shame of Your Journey Phenomenon' ■ Negative effects of the 'Forget the Shame of Your Journey Phenomenon' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/forget-the-shame-of-your-journey-phenomenon-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 12, 2025 (Tuesday), they published the page "Read in One Go During Obon! Top 10 Accesses from April to June." This page introduces the top 10 blog articles by access count from April to June 2025 that you want to read in one go during Obon. (Page Overview: Excerpts) ■10th: "Filter Bubble" ■09th: Should 'Phone Numbers' Be Public on Websites!? ■08th: "In-group Bias" ■07th: "Peter Pan Syndrome" ■06th: "Butterfly Effect" ■05th: Useful for Business! Downloadable Content ■04th: "Reaction Formation" ■03rd: Is "Quality Over Quantity" Important? Or is "Quantity Over Quality" Important? ■02nd: "The Emperor's New Clothes" Phenomenon ■01st: "Janet's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-accesses-in-2025-2q-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On August 7, 2025 (Thursday), they published a page titled "Can You Leave an 'Impact' in Business Meetings and Presentations!? 'Echoic Memory'." 'Echoic Memory' temporarily retains auditory information that enters through the ears. The page explains the mechanisms and examples of its occurrence, the differences from 'Iconic Memory', points to maximize its effectiveness, and advanced utilization techniques. (Page Overview: Excerpts) ■ What is 'Echoic Memory'? ■ Mechanisms of 'Echoic Memory' and familiar examples ■ 'Echoic Memory' vs. 'Iconic Memory' ■ Examples of utilization in business scenes ■ Four points to maximize the effectiveness of 'Echoic Memory' ■ Advanced utilization techniques for 'Echoic Memory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/echoic-memory-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 5, 2025 (Tuesday), they published a page titled "Are Business Talks and Negotiations Determined by 'Preparation'? 'Hot Reading'". 'Hot Reading' involves researching the other party in advance and appearing to know things during the conversation to gain their trust. The page explains the benefits of using it, the specific process, relatable examples, two types of information for business use, and important points to keep in mind. (Page Overview: Excerpts) ■ What is 'Hot Reading'? ■ Benefits of 'Hot Reading' ■ Relatable examples of 'Hot Reading' ■ Differences from 'Cold Reading' ■ How to use it in business: Personal & Public Information Gathering ■ Precautions when utilizing 'Hot Reading' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/hot-reading-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 31, 2025, they published a page titled "Will Proposals, Negotiations, and Persuasions Become More Effective!? 'One-Sided Presentation' and 'Two-Sided Presentation'." The sales talk techniques of 'One-Sided Presentation' and 'Two-Sided Presentation' are explained, including their characteristics, examples of use, points to note when utilizing them, and other negotiation techniques. (Page Overview: Excerpts) ■ The "Two Types" of Sales Talk ■ What are 'One-Sided Presentation' and 'Two-Sided Presentation'? ■ Cases Where 'One-Sided Presentation' and 'Two-Sided Presentation' Are Effective ■ Examples of Using 'One-Sided Presentation' and 'Two-Sided Presentation' in Business Scenes ■ Other Sales Talk Techniques. ■ Points to Note When Utilizing 'One-Sided Presentation' and 'Two-Sided Presentation' (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/one-sided-presentation-and-two-sided-presentation-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 30, 2025 (Wednesday), it published the "Notice of Content Gift List Page Update 11." The page introduces the "Useful for Business! Downloadable Content" page, which has added 9 new contents and updated 2 contents. (Summary of the page: Excerpts) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (3 new contents added! 2 contents updated!) ■ Important 'Personnel Evaluation and Management' in marketing organizations (1 new content added!) ■ You won't regret knowing! 'Trivia in the Marketing Field' (3 new contents added!) ■ 'Marketing and Sales' that cannot be ignored for successful corporate management and business (2 new contents added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update11-2025-07/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 29, 2025, they published a page titled "Does conveying 'pros and cons' increase persuasiveness and trust? 'Two-Sided Presentation'." The 'Two-Sided Presentation' is a persuasive method that communicates both the "advantages" and "disadvantages" to the other party during negotiations or persuasion. The page explains the benefits of using this method, cases where it is particularly effective, examples of its application in business scenes, and points to be cautious of when utilizing it. (Page Overview: Excerpts) ■ What is 'Two-Sided Presentation'? ■ Benefits of 'Two-Sided Presentation' ■ Cases where 'Two-Sided Presentation' is effective ■ Examples of 'Two-Sided Presentation' application ■ Cautions when utilizing 'Two-Sided Presentation' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/two-sided-presentation-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 10" on July 28, 2025 (Monday). This is a notice regarding the renewal of articles on the 'Cagliostro Effect,' which generates interest and action by imposing prohibitions or restrictions, as well as psychological techniques and biases used in politics and elections. (Page Overview: Excerpts) ■ The 'Cagliostro Effect' that can stimulate purchasing desire and induce action!? ■ Psychological biases and techniques related to 'Elections and Politics' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles10-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 24, 2025, they published a page titled "Encouraging Decisions by Communicating Only 'Advantages' or 'Disadvantages'!? 'One-Sided Presentation'." The "One-Sided Presentation" is a persuasive method that communicates only the advantages or only the disadvantages (risks) to the other party. The page explains cases where advantages and effects are realized, three examples of utilization, and points to note when using this method. (Page Overview: Excerpt) ■ What is 'One-Sided Presentation'? ■ Advantages of 'One-Sided Presentation (Single-Sided Presentation)' ■ Cases where 'One-Sided Presentation' is effective ■ Examples of utilizing 'One-Sided Presentation' in business scenes ■ Points to note when using 'One-Sided Presentation' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/one-sided-presentation-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does Consensus in Groups Become 'Extreme'?! 'Group Polarization'" on July 22, 2025 (Tuesday). 'Group Polarization' refers to the tendency for discussions within a group to lead to opinions becoming more extreme in the process of opinion aggregation and convergence. The page explains three examples of its occurrence, the mechanisms that cause or promote it, and two methods to avoid falling into it. (Page Overview: Excerpts) ■ What is 'Group Polarization'? ■ Examples of 'Group Polarization' ■ Disadvantages arising from 'Group Polarization' ■ Mechanisms that cause or promote 'Group Polarization' ■ How to avoid falling into 'Group Polarization'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/group-polarization-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On July 17, 2025 (Thursday), they published a page titled "Is 'Showing Weakness' Perceived Positively!? The 'Beautiful Mess Effect.'" The 'Beautiful Mess Effect' refers to the phenomenon where exposing one's "weaknesses" or "failures" makes one feel "incompetent" personally, while being viewed positively by others. The page explains the mechanisms behind this effect, examples of its application in business scenes, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Beautiful Mess Effect'? ■ Experiments that proved the 'Beautiful Mess Effect' ■ Mechanisms behind the 'Beautiful Mess Effect' ■ Examples of the 'Beautiful Mess Effect' in business contexts ■ Points to consider when utilizing the 'Beautiful Mess Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-beautiful-mess-effect-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Self-Disclosure' Helpful for Building Trust?" on July 15, 2025 (Tuesday). 'Self-disclosure' involves honestly communicating one's emotions, values, hobbies, family, work, personality, experiences, and physical characteristics, including weaknesses. The page explains the benefits of utilizing self-disclosure, four examples in a business context, and seven points to be cautious about. (Page Overview: Excerpts) ■ What is 'Self-Disclosure'? ■ Experiments that Prove 'Self-Disclosure' ■ Secondary Effects of 'Self-Disclosure' ■ Benefits of 'Self-Disclosure' in Business Contexts ■ Examples of Utilizing 'Self-Disclosure' in Business Contexts ■ Cautions Regarding 'Self-Disclosure' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-disclosure-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "What is the Emotion of Taking Pleasure in the Misfortune or Failure of Others!? 'Schadenfreude'" on July 10, 2025 (Thursday). "Schadenfreude," which means taking pleasure in the misfortune or failure of others, is explained through five examples of occurrence, five conditions that trigger it, and methods to confront it. (Page Overview: Excerpt) ■ What is "Schadenfreude"? ■ Examples of "Schadenfreude" ■ Conditions that Trigger "Schadenfreude" ■ How to Confront "Schadenfreude" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/schadenfreude-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On July 8, 2025, we published a page titled "Does Making Mistakes or Failing Increase Likability?! The 'Prattfall Effect'." The mistakes or failures made by capable individuals can actually enhance their likability, known as the 'Prattfall Effect.' This page explains the benefits that arise, examples of utilization, and points to consider when applying it. (Page Overview: Excerpt) ■ What is the 'Prattfall Effect'? ■ Benefits arising from the 'Prattfall Effect' ■ The Prattfall Effect and 'Self-Disclosure' ■ The Prattfall Effect and 'Beautiful Mess Effect' ■ Examples of utilizing the 'Prattfall Effect' ■ Points to consider when utilizing the 'Prattfall Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/prattfall-effect-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 3, 2025, they published a page titled "From the Perspective of Marketing - Why Do People Believe in 'Prophecies'?!" Even without scientific evidence, various factors can lead people to believe in 'prophecies.' The page explains the risks associated with believing in prophecies, the mechanisms behind why people believe in them, and methods to avoid being misled by them. (Page Overview: Excerpts) ■ "A great disaster is coming in July 2025!?" ■ The 'Great Prophecy of Nostradamus' from 1999 ■ Risks arising from believing in 'prophecies' ■ Why do people believe in 'prophecies'? ■ How to avoid being misled by dubious 'prophecies'!? (Downloadable content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/why-do-we-believe-in-prophecies-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 1, 2025, we published the page titled "Does the accumulation of 'small efforts' lead to 'big results'!? The '1.01 Rule.'" The '1.01 Rule' states that small daily efforts or negligence can accumulate to create a significant difference. The page explains the overview of the rule, examples of its application in daily life and business scenes, and reasons why it often does not apply in reality. (Page Overview: Excerpts) ■ What is the '1.01 Rule'? ■ Examples of application in daily life ■ Examples of application in business scenes ■ However, it often does not apply to the '1.01 Rule'!? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-1.01-rule-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 30, 2025 (Monday), it published the "Notice of Content Gift List Page Update 10." The page introduces the "Useful for Business! Downloadable Content" page, which has added 10 new contents. (Page Overview: Excerpts) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (2 new contents added!) ■ 'Human Resource Evaluation and Management' which is also important in marketing organizations (5 new contents added!) ■ 'Trivia in the Marketing Field' that you won't regret knowing! (2 new contents added!) ■ 'Marketing and Sales' that cannot be ignored for successful corporate management and business (1 new content added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update10-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 26, 2025 (Thursday), they published the "Notice of Renewal of Owned Media Articles! Page 9." This is a notice regarding the renewal of articles on the "McGurk Effect," "Law of Similarity," and "Gain-Loss Effect." (Page Overview: Excerpts) ■ Is it hard to convey true intentions in the After Corona/With Corona era!? "McGurk Effect" ■ Is it easier to increase favorability by finding commonalities!? "Law of Similarity" ■ Does raising and then dropping or dropping and then raising have a greater impact!? "Gain-Loss Effect" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles9-2025-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Even with unreasonable instructions, do we end up 'submitting'? The 'Milgram Effect'" on June 24, 2025 (Tuesday). The 'Milgram Effect' refers to the tendency to follow the instructions or orders of an 'authority figure' even if they are morally questionable. This page explains the electric shock experiment that demonstrated this phenomenon, the mechanisms behind it, and negative examples that arise. (Page Overview: Excerpts) ■ What is the 'Milgram Effect'? ■ Trends resulting from the 'Milgram Effect' ■ "Milgram's Electric Shock Experiment" ■ Mechanisms of the 'Milgram Effect' ■ Examples of the 'Milgram Effect' ■ Examples of the 'Milgram Effect' in business (DL content only) ■ Even when 'submitting', one must take responsibility (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/milgram-effect-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 19, 2025 (Thursday), they published a page titled "Leading to the Resolution of Daily Work-Related Stress and Anxiety!? 'Cathartic Effect'." The 'Cathartic Effect' refers to the relief and sense of liberation gained by releasing accumulated anxiety, stress, and negative emotions. The page explains the benefits that can be obtained, examples of how it can be utilized in business, and points to enhance the effect on oneself or others. (Page Overview: Excerpts) ■ What is the 'Cathartic Effect'? ■ Benefits of the 'Cathartic Effect' ■ Examples of utilizing the 'Cathartic Effect' in business ■ Points to enhance the 'Cathartic Effect' for oneself ■ Points to elicit the 'Cathartic Effect' in others (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/cathartic-effect-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 17, 2025 (Tuesday), they published a page titled "Can Great Results Come from Breaking Free of 'Negative Assumptions'? 'Counter Example'". The 'Counter Example' aims to make those with assumptions realize that their beliefs are not truths but merely "negative assumptions." It explains examples of occurrences, countermeasures, and solutions. (Page Overview: Excerpt) ■ What is a 'Counter Example'? ■ The drawbacks of remote work that have become prevalent after the COVID-19 pandemic ■ The importance of confronting past assumptions and habits with 'counterexamples' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/counter-example-2025-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Does 'Moderate Stimulation' Sustain Motivation!? The 'Yerkes-Dodson Law'" on June 12, 2025 (Thursday). The 'Yerkes-Dodson Law' suggests that an "optimal level of arousal" tends to increase concentration and enhance performance. The page explains the validated animal experiments and examples of application in daily life and business scenarios. (Page Overview: Excerpts) ■ What is the 'Yerkes-Dodson Law'? ■ Validated animal experiments ■ Differences in performance due to varying levels of stress (tension) ■ Examples of applying the 'Yerkes-Dodson Law' in daily life ■ Examples of applying the 'Yerkes-Dodson Law' in business (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/yerkes-dodsons-law-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 10, 2025, they published a page titled "Eliminating 'Anxiety' and 'Regret' After Purchase or Contract to Increase Repeat Rates!? 'Buyer's Remorse'". 'Buyer's Remorse' refers to the feelings of anxiety or regret that arise when making decisions such as purchases, leading one to question, "Was this decision really the right one?" or "Was this judgment incorrect?" The page explains the negative impacts caused by buyer's remorse, the mechanisms behind its occurrence, and effective 'after marketing' strategies to dispel post-purchase anxiety and regret. (Page Overview: Excerpts) ■ What is 'Buyer's Remorse'? ■ The mechanisms that cause 'Buyer's Remorse' ■ Effective 'After Marketing' to dispel post-purchase anxiety and regret ■ "Actively justifying one's own decisions" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/buyers-remorse-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 5, 2025 (Thursday), they published a page titled "While 'Others' Mistakes Are Easy to Notice, 'My' Mistakes Are Hard to Detect!? 'McKean's Law'". "While it's easy to spot others' mistakes, it's often difficult to recognize one's own." This is the essence of 'McKean's Law'. The page explains the mechanisms behind it, examples of its occurrence in business settings, and countermeasures. (Page Overview: Excerpts) ■ What is 'McKean's Law'? ■ Examples of occurrence in business settings ■ Countermeasures for 'McKean's Law' (DL content only) ■ "As they say, 'Look at others and correct your own behavior'..." (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mckeans-law-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On June 3, 2025, we published a page titled "Is it possible to create high-quality ideas and convey them logically!? 'Triple Thinking.'" 'Triple Thinking' enables the creation of new ideas and persuasive logical development in business. The page explains the overview and differences of each thinking method, as well as how to combine and utilize them. (Page Overview: Excerpt) ■ "Thinking Skills" Required in Business Scenes ■ What is 'Logical Thinking'? ■ What is 'Critical Thinking'? ■ What is 'Lateral Thinking'? ■ Differences between the three thinking methods and "Combinations" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/triple-thinking-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On May 30, 2025 (Friday), it published the "Notice of Content Gift List Page Update 9." The page introduces the "Useful for Business! Downloadable Content" page, which has added 9 new contents and updated 2 contents. (Page Overview: Excerpts) ■ Added 1 content to the core of marketing, "Strategy and Tactics"! ■ Updated 2 contents and added 2 contents to "Behavioral Psychology Techniques," which can be a shortcut to business success! ■ Added 6 contents to "Human Resource Evaluation and Management," which is also important in marketing organizations! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update9-2025-05/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 8" on May 29, 2025 (Thursday). This is a notice regarding the renewal of articles on 'In-group Bias,' which is the tendency to evaluate and feel positively about members of one's own group more than those of other groups; 'Unconscious Bias,' which refers to unconscious prejudices and assumptions; and 'Einsteining Effect,' which is the tendency to prioritize and cling to one's own experiences and beliefs. (Page Overview: Excerpts) ■ The stronger the cohesion, the more exclusive it becomes!? 'In-group Bias' ■ Unconscious assumptions can cause negative effects!? 'Unconscious Bias' ■ Are you making judgments based on unrecognized assumptions!? 'Einsteining Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles8-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On May 27, 2025 (Tuesday), it published a page titled "Delving Logically to Derive a 'Simple Conclusion Without Contradictions'!? 'Logical Thinking'" 'Logical Thinking' organizes complex matters and logically delves into them to arrive at a simple conclusion without contradictions. The page explains the benefits of utilizing it, the frameworks and logical development methods required, ways to acquire it, points to note when applying it, and differences from other thinking methods. (Page Overview: Excerpts) ■ Benefits of 'Logical Thinking' ■ How to Acquire 'Logical Thinking' ■ Points to Note about 'Logical Thinking' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/logical-thinking-2025-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Can We Generate Innovative Ideas Without Being Bound by Common Sense!? 'Lateral Thinking'" on May 22, 2025 (Thursday). 'Lateral Thinking' allows us to capture things from various perspectives without being constrained by fixed ideas, preconceived notions, or common sense, leading to new thoughts and ideas. The page explains the benefits and tips for utilizing it, three example problems, and the differences between it and two other thinking methods used in business scenes. (Page Overview: Excerpt) ■ Benefits of 'Lateral Thinking' ■ Steps and tips for utilizing 'Lateral Thinking' ■ Examples of 'Lateral Thinking' ■ Differences from other thinking methods used in business (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/lateral-thinking-2025-05/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "The Boiled Frog Phenomenon: Once You Realize It, It May Be Too Late!?" on May 20, 2025 (Tuesday). The "boiled frog phenomenon" refers to the difficulty in noticing gradual changes, which can lead to irreversible situations by the time one becomes aware of them. The page explains examples of industries and companies that have fallen into this phenomenon, the causes of becoming a "boiled frog," and successful cases of companies that have avoided it, along with methods to prevent it. (Page Overview: Excerpts) ■ Examples of the occurrence of the "boiled frog phenomenon" ■ Industries and companies that have fallen into the "boiled frog phenomenon" ■ Causes of becoming a "boiled frog" ■ Success stories of companies that have avoided the "boiled frog phenomenon" ■ Methods to avoid the "boiled frog phenomenon" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-boiled-frog-phenomenon-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On May 15, 2025 (Thursday), they published a page titled "Is 'MVV' Essential for Enhancing 'Persuasiveness' in Corporate Management?!" 'MVV' (Mission, Vision, Value) is an important concept that forms the foundation of corporate management. The page explains the three components that make up 'MVV', the benefits of formulating it and the three steps involved, six formulation case studies, and points to enhance its penetration. (Page Overview: Excerpts) ■ What is 'MVV'? ■ Why has 'MVV' been adopted? ■ Benefits of formulating 'MVV' and the three steps ■ Case studies of 'MVV' formulation ■ Points to enhance the penetration of the formulated 'MVV' (DL content only) ■ 'MVV', which can be called a company's "identity" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mvv-2025-05/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On May 13, 2025 (Tuesday), they published a page titled "The Collapse of Organizations and the Surge of Resignations!? The 'Critic Phenomenon.'" The "Critic Phenomenon" refers to the tendency to become a "critic," repeatedly engaging in negative behavior while avoiding responsibility. The page explains the negative impacts caused by the presence of "critics," why individuals become "critics," and methods to resolve the "Critic Phenomenon." (Page Overview: Excerpts) ■ Do you have someone around you who has become a "critic"? ■ The difference between a "critic" and a "reviewer" ■ Negative impacts caused by the "Critic Phenomenon" ■ Why do people become "critics"? ■ What are the methods to resolve the "Critic Phenomenon"? (DL content only) ■ In business, a mere "critic" holds no value (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/critic-phenomenon-2025-05/