SBSマーケティング List of News Articles

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Project Budget Overruns, Delays, and Increased Resource Burden!? 'Scope Creep'" on November 11, 2025 (Tuesday). 'Scope creep' refers to the gradual expansion of a project's initial scope without following formal processes, leading to delays, budget overruns, and increased resource burdens. The page explains examples of occurrence, the negative impacts that can arise, as well as the causes and countermeasures. (Page Overview: Excerpts) ■ What is 'Scope Creep'? ■ Examples of 'Scope Creep' occurrence ■ Negative impacts caused by 'Scope Creep' ■ Causes of 'Scope Creep' ■ Countermeasures to prevent 'Scope Creep' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/scope-creep-2025-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On November 6, 2025 (Thursday), they published a page titled "Does the impression and evaluation get decided by the 'third contact'? 'Three Set Theory'." According to the 'Three Set Theory', people almost decide based on the impressions and evaluations from the first to the third contact with someone. The page explains the details of the three steps, communication methods to create a good impression for those who have had more than three contacts, and examples of application in business scenes. (Page Overview: Excerpts) ■ What is the 'Three Set Theory'? ■ The "three steps" that determine a person's impression of others ■ Points to be aware of when making contacts from the "first" to the "third" ■ How to give a "good impression" to those with "three or more" contacts? ■ Examples of applying the 'Three Set Theory' in business scenes (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/three-set-theory-2025-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On November 4, 2025 (Tuesday), they published a page titled "Is it easier to maintain 'competitive advantage' sustainably!? 'VRIO Analysis'". The 'VRIO Analysis' is a framework for understanding the advantages over competitors and the management resources held by a company. It explains the four components that make up the analysis, the differences from SWOT analysis, the advantages and disadvantages (points to note) of utilizing it, and the five steps of the analytical method. (Page Overview: Excerpts) ■ What is 'VRIO Analysis'? ■ The four components of 'VRIO Analysis' ■ Differences between 'VRIO Analysis' and 'SWOT Analysis' ■ Advantages of utilizing 'VRIO Analysis' ■ Disadvantages of 'VRIO Analysis' ■ The five steps of 'VRIO Analysis' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/vrio-analysis-2025-11/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published the "Notice of Content Gift List Page Update 14" on Thursday, October 30, 2025. We are introducing the updated "Useful for Business! Downloadable Content" page with 9 new contents. (Page Overview: Excerpts) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (3 new contents added!) ■ 'Performance Evaluation and Management' which is also important in marketing organizations (5 new contents added!) ■ You won't regret knowing this! 'Trivia in the Marketing Field' (1 new content added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update14-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 13" on October 28, 2025 (Tuesday). This is a notice regarding the renewal of articles on the "Home Effect," which suggests that having the negotiation space in "home" allows one to take the initiative and advance matters more favorably than the counterpart, and the "Sleeper Effect," where information obtained from unreliable sources gradually gains credibility over time, leading to changes in opinions and attitudes. (Page Overview: Excerpts) ■ Is the 'place' of negotiations the key to success!? 'Home Effect' ■ Does information you want to convey remain in memory over time!? 'Sleeper Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles13-2025-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "Modeling: Getting Closer to the Success You Aspire To!?" on October 23, 2025 (Thursday). "Modeling" refers to the psychological process of imitating behaviors and statements based on a sample (model). The page explains the three effects generated by modeling, its advantages and disadvantages, examples occurring in business scenes, situations where it is effective, and the steps to perform modeling. (Page Overview: Excerpts) ■ What is "Modeling"? ■ Who proposed "Modeling"? ■ Three effects generated by "Modeling" ■ Advantages and disadvantages of "Modeling" ■ Examples of "Modeling" in business scenes ■ Situations where "Modeling" is effective ■ Steps to actually perform "Modeling" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/modeling-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 21, 2025 (Tuesday), they published a page titled "Is 'Pre-frame' Essential for Engaging in 'Beneficial Discussions'?!" The 'Pre-frame' is a communication technique that prevents discussions from straying off-topic by sharing the agenda at the beginning of meetings and negotiations. The page explains why it is necessary, particularly effective scenarios for its use, and methods for actual implementation. (Page Overview: Excerpts) ■ What is 'Pre-frame'? ■ Why is 'Pre-frame' necessary? ■ Scenarios where 'Pre-frame' is particularly effective ■ How to actually utilize 'Pre-frame'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/pre-frame-2025-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "The 'Perfectionist': Is it possible for both oneself and others to become overly strict, leading to deteriorating relationships?!" on October 16, 2025 (Thursday). The term 'perfectionist' refers to individuals who set excessively high goals and spare no effort in striving for perfection. The page explains the main characteristics, causes of becoming a perfectionist, the disadvantages and advantages it brings to the business scene, and methods to overcome it. (Page Overview: Excerpts) ■ What is a 'perfectionist' that poses risks of negatively impacting the workplace environment? ■ Characteristics of a 'perfectionist' ■ What causes one to become a 'perfectionist'? ■ Disadvantages of 'perfectionism' in the business scene ■ Advantages that 'perfectionists' bring to the business scene ■ Methods to break free from 'perfectionism' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/perfectionist-2025-10/

SBS Marketing Co., Ltd., which provides consulting services mainly related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Job Satisfaction is Influenced by 'Two Factors'!? 'Herzberg's Two-Factor Theory'" on October 14, 2025 (Tuesday). According to 'Herzberg's Two-Factor Theory,' job satisfaction is influenced by two factors: 'motivational factors' and 'hygiene factors.' The page explains the benefits of utilizing this theory, the two elements that constitute the theory, their relationships, specific examples of applying the theory in corporate organizations, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is 'Herzberg's Two-Factor Theory'? ■ Elements and relationships that constitute 'Herzberg's Two-Factor Theory' ■ Specific examples of applying 'Herzberg's Two-Factor Theory' in corporate organizations ■ Points to consider when utilizing 'Herzberg's Two-Factor Theory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/herzbergs-two-factor-theory-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 9, 2025 (Thursday), they published a page titled "What are the 'Four Motivations' that Drive People to Work!? 'McClelland's Theory of Needs.'" According to McClelland's Theory of Needs, there exists one of the following motivations when engaging in work: "achievement motivation," "power motivation," "affiliation motivation," or "avoidance motivation." The page explains the four elements that make up this theory, the types of tasks suitable for individuals with high levels of each need, and points to consider when utilizing this theory. (Page Overview: Excerpts) ■ The "sources" of motivation vary by individual ■ What is 'McClelland's Theory of Needs'? ■ The four elements that constitute the theory ■ What types of tasks are suitable for individuals with high levels of each "need"? ■ Two points to understand when utilizing the theory (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mcclellands-theory-of-motivation-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 7, 2025 (Tuesday), it published a page titled "The More 'Good Things' Continue, the Greater the Anxiety?! 'Desire for Punishment'". When things are going well, people may feel anxious or worried, leading them to wish for bad things or failures—this is the 'Desire for Punishment'. The page explains the mechanisms behind this phenomenon, specific examples, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is 'Desire for Punishment'? ■ Mechanisms behind the occurrence of 'Desire for Punishment' ■ Specific examples of 'Desire for Punishment' ■ Business scene applications based on 'Desire for Punishment' ■ Points to consider when utilizing 'Desire for Punishment' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/desire-for-punishment-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On October 2, 2025 (Thursday), we published the "Notice of Content Gift List Page Update 13." We are introducing the "Useful for Business! Downloadable Content" page, which has added 8 contents and updated 1 content. (Page Overview: Excerpts) ■ Added 3 contents to the core of marketing: 'Strategy and Tactics'! ■ Added 2 contents and updated 1 content on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 1 content on 'Human Resource Evaluation and Management,' which is also important in marketing organizations! ■ You won't regret knowing this! Added 2 contents on 'Trivia in the Marketing World'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update13-2025-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 12" on September 30, 2025 (Tuesday). This is a notice regarding the renewal of articles that evoke the "Zygarnik Effect," which leaves an impression by intentionally providing incomplete information that makes one want to know more, and the "Cacioppo Effect," which increases the likelihood of unconscious acceptance or agreement when reasons are provided, regardless of their validity. (Page Overview: Excerpts) ■ Are you curious about what comes next when presented with incomplete information!? The "Zygarnik Effect" ■ Do you accept or approve when there is a reason!? The "Cacioppo Effect" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles12-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 25, 2025, they published a page titled "Prioritizing the Team's Overall Results Over Personal Achievements!? 'Altruistic Leadership.'" 'Altruistic Leadership' is a style that prioritizes the organization, team, and members over oneself, aiming for the overall growth and achievements of the team through positive influence. The page explains five characteristics, three outcomes gained from its application, the differences from 'Servant Leadership,' and case studies from three companies. (Page Overview: Excerpts) ■ What is 'Altruistic Leadership'? ■ Characteristics of 'Altruistic Leadership' ■ Outcomes Achieved Through 'Altruistic Leadership' ■ Differences from 'Servant Leadership' 　◆ Case Studies from Three Companies (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/altruistic-leadership-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 23, 2025 (Tuesday), they published a page titled "Easier to Optimize the Allocation of Management Resources!? 'Product Portfolio Management (PPM)'". 'Product Portfolio Management' allows for the optimal allocation of management resources by evaluating one's business along two axes: "market growth potential" and "market share," and classifying it into four quadrants. The page explains the benefits that can be realized by utilizing it, the two axes and four quadrants that make it up, and the associated risks. (Page Overview: Excerpts) ■ What is 'Product Portfolio Management'? ■ What can be achieved through 'PPM'? ■ Components of 'PPM' (vertical and horizontal axes) ■ Components of 'PPM' (four quadrants) ■ Two risks associated with 'PPM' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ppm-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 18, 2025 (Thursday), they published a page titled "Is there a high 'wall' between free and paid!? 'Paywall'". The term 'paywall' refers to a business model that allows access to online content by meeting certain conditions. The page explains the reasons for the increasing adoption of paywalls, the types of paywalls, points to consider when implementing them, and various issues that may arise. (Page Overview: Excerpts) ■ Can't watch the WBC in 2026 on TV!? ■ What is a 'paywall' (paid wall)? ■ Why is the adoption of 'paywalls' increasing? ■ Types of 'paywalls' ■ Points to consider when implementing a 'paywall' ■ Various "issues" created by 'paywalls' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/pay-wall-2025-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Backtracking' Effective for Building Rapport!?" on September 16, 2025 (Tuesday). 'Backtracking' is when you repeat what the other person has said verbatim. The page explains the effects of 'parroting' while matching the other person's pace, as well as examples of its application in business settings. (Page Overview: Excerpts) ■ What is 'Backtracking'? ■ Examples of 'Backtracking' in Use ■ Effective in Remote Work!? 'Double Backtracking' (Downloadable content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/backtracking-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 11, 2025, they published a page titled "Could 'Metacognition' be the Cause of Becoming 'Emotional' or 'Stagnant'?!" 'Metacognition' is the ability to reflect objectively on one's own 'thoughts' and 'activities.' The page explains why it has recently gained attention, characteristics of people with low metacognition, the benefits and methods of enhancing it, and the disadvantages that can arise from having 'too much' metacognition. (Page Overview: Excerpts) ■ What is 'Metacognition'? ■ Two elements that make up 'Metacognition' ■ Characteristics of people with low 'Metacognition' ■ Benefits gained from enhancing 'Metacognition' ■ Methods to enhance 'Metacognition' ■ Disadvantages that arise from having 'too much' 'Metacognition' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/metacognition-2025-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Increasing Existing Customer Loyalty Leads to Business Growth' a Mistake!? 'Double Jeopardy Law'" on September 9, 2025 (Tuesday). The "Double Jeopardy Law" shows that brands with low market penetration tend to have lower purchase frequency. The page explains the mechanisms behind this phenomenon, examples of increased market penetration, and methods for medium and small enterprises to enhance their penetration rates! (Page Overview: Excerpts) ■ What is the "Double Jeopardy Law"? ■ What can be done to "increase penetration rates" in the market? ■ Successful cases of increasing "penetration rates" in the market ■ Techniques for medium and small enterprises to "increase market penetration rates" ■ Insights suggested by the "Double Jeopardy Law" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/double-jeopardy-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On September 4, 2025, they published a page titled "Does 'Surprising Expectations in a Good Way' Increase Purchase Motivation and Decrease Complaints!? The 'Escalator Effect'". The 'Escalator Effect' refers to the sense of 'discomfort' felt when one's 'preconceptions' confront a different reality. The page explains the mechanisms behind its occurrence, examples of its occurrence and utilization, and key points to know when utilizing it. (Page Overview: Excerpts) ■ What is the 'Escalator Effect'? ■ Mechanisms behind the occurrence of the 'Escalator Effect' ■ Examples and utilization cases of the 'Escalator Effect' ■ Key points to know when utilizing the 'Escalator Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/escalator-effect-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 2, 2025 (Tuesday), they published a page titled "Can You Achieve Success by Spending 'A Vast Amount of Time'!? The '10,000-Hour Rule'." The "10,000-Hour Rule" suggests that to become a "top expert" or "professional" in a specific field, one needs to practice or refine their skills for "10,000 hours." The page explains the research that supports this rule, examples of great individuals, various counterarguments to this rule, and methods for accumulating effort to "become a top expert" or "become a professional." (Page Overview: Excerpts) ■ What is the "10,000-Hour Rule"? ■ What is the research that discovered the rule? ■ Counterarguments to the "10,000-Hour Rule" ■ What are the methods to "become a top expert" or "become a professional"? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ten-thousand-hour-rule-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. They have published the "Notice of Content Gift List Page Update 12" on August 31, 2025 (Sunday). The page introduces the "Useful for Business! Downloadable Content" page, which has added 9 new contents. (Page Overview: Excerpts) ■ 'Marketing Techniques' that bring companies and store management closer to success (1 content added!) ■ 'Behavioral Psychology Techniques' that serve as shortcuts to business success (3 contents added) ■ 'Trivia in the Marketing Field' that you won't regret knowing! (1 content added!) ■ 'Marketing and Sales' that cannot be ignored for successful business management (4 contents added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update12-2025-08/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 11" on August 28, 2025 (Thursday). This is a notice regarding the renewal of articles on 'Anxiety Marketing,' which utilizes human instincts related to "anxiety" and "fear" to provoke these feelings and encourage the desire to alleviate them, thereby guiding consumers towards the purchase of specific products or services, and 'Cognitive Dissonance,' which occurs when there is a contradiction between one's true feelings and actual behavior, leading to discomfort and stress. (Page Overview: Excerpts) ■ Beware of Over-Provocation & Being Over-Provoked! 'Anxiety Marketing' ■ Does it make you think "Why?" and increase attention!? 'Cognitive Dissonance' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles11-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On August 26, 2025 (Tuesday), they published a page titled "Will the 'hurdles that hinder purchases' dramatically decrease!? 'Risk Reversal'". 'Risk Reversal' involves preemptively shouldering the potential "anxieties (risks)" that consumers or customers may have, thereby alleviating or reducing them to encourage purchases. The page explains the advantages and disadvantages of utilizing this concept, the timing for its application, representative patterns and examples of its use in business scenes, and points to be cautious about when using it. (Page Overview: Excerpts) ■ Advantages and disadvantages of 'Risk Reversal' ■ When to use 'Risk Reversal'? ■ Representative patterns and examples of 'Risk Reversal' ■ Cautions when utilizing 'Risk Reversal' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/risk-reversal-2025-08/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 21, 2025 (Thursday), they published a page titled "Does 'Order' Affect Impressions?! 'Serial Position Effect'". When multiple pieces of information are presented in order, the middle information tends to be less memorable, while the 'first' and 'last' pieces of information are more likely to be retained in memory, known as the 'serial position effect'. The page explains the experimental content that proved this effect, the two theories that support it, examples of its occurrence in business contexts, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Serial Position Effect'? ■ Experiments that clarified the 'Serial Position Effect' ■ The two theories that explain the 'Serial Position Effect' ■ Examples of the 'Serial Position Effect' in business contexts ■ Cautions regarding the 'Serial Position Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/serial-position-effect-2025-08/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Does linking 'images' enhance brand power!? 'Principle of Association'" on August 19, 2025 (Tuesday). The 'Principle of Association' refers to the illusion phenomenon where two or more different elements are unconsciously linked and recalled. The page explains familiar occurrences, examples of its application in business, the four triggers that cause this illusion phenomenon, and examples of its negative effects. (Page Overview: Excerpts) ■ What is the 'Principle of Association'? ■ Familiar occurrences of the 'Principle of Association' ■ Four triggers that cause the 'Principle of Association' ■ Application examples of the 'Principle of Association' in business ■ The often negative effects of the 'Principle of Association' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/principle-of-association-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer attraction in the BtoB (business-to-business) sector. On August 14, 2025 (Thursday), it published a page titled "Is the 'Doctrine of Innate Goodness' No Longer Applicable!? The 'Forget the Shame of Your Journey Phenomenon.'" The 'Forget the Shame of Your Journey Phenomenon' refers to the behavior of becoming liberated while traveling and engaging in manners or disruptive actions that one would not normally do. This phenomenon can be observed not only among inbound tourists from abroad but also among domestic tourists in Japan. The page explains the representative issues of overtourism, the causes of its occurrence, countermeasures, the already arising negative effects, and the required attitudes and behaviors! (Page Overview: Excerpts) ■ Why does "overtourism" occur? ■ Countermeasures for the 'Forget the Shame of Your Journey Phenomenon' ■ Negative effects of the 'Forget the Shame of Your Journey Phenomenon' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/forget-the-shame-of-your-journey-phenomenon-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 12, 2025 (Tuesday), they published the page "Read in One Go During Obon! Top 10 Accesses from April to June." This page introduces the top 10 blog articles by access count from April to June 2025 that you want to read in one go during Obon. (Page Overview: Excerpts) ■10th: "Filter Bubble" ■09th: Should 'Phone Numbers' Be Public on Websites!? ■08th: "In-group Bias" ■07th: "Peter Pan Syndrome" ■06th: "Butterfly Effect" ■05th: Useful for Business! Downloadable Content ■04th: "Reaction Formation" ■03rd: Is "Quality Over Quantity" Important? Or is "Quantity Over Quality" Important? ■02nd: "The Emperor's New Clothes" Phenomenon ■01st: "Janet's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-accesses-in-2025-2q-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On August 7, 2025 (Thursday), they published a page titled "Can You Leave an 'Impact' in Business Meetings and Presentations!? 'Echoic Memory'." 'Echoic Memory' temporarily retains auditory information that enters through the ears. The page explains the mechanisms and examples of its occurrence, the differences from 'Iconic Memory', points to maximize its effectiveness, and advanced utilization techniques. (Page Overview: Excerpts) ■ What is 'Echoic Memory'? ■ Mechanisms of 'Echoic Memory' and familiar examples ■ 'Echoic Memory' vs. 'Iconic Memory' ■ Examples of utilization in business scenes ■ Four points to maximize the effectiveness of 'Echoic Memory' ■ Advanced utilization techniques for 'Echoic Memory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/echoic-memory-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 5, 2025 (Tuesday), they published a page titled "Are Business Talks and Negotiations Determined by 'Preparation'? 'Hot Reading'". 'Hot Reading' involves researching the other party in advance and appearing to know things during the conversation to gain their trust. The page explains the benefits of using it, the specific process, relatable examples, two types of information for business use, and important points to keep in mind. (Page Overview: Excerpts) ■ What is 'Hot Reading'? ■ Benefits of 'Hot Reading' ■ Relatable examples of 'Hot Reading' ■ Differences from 'Cold Reading' ■ How to use it in business: Personal & Public Information Gathering ■ Precautions when utilizing 'Hot Reading' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/hot-reading-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 31, 2025, they published a page titled "Will Proposals, Negotiations, and Persuasions Become More Effective!? 'One-Sided Presentation' and 'Two-Sided Presentation'." The sales talk techniques of 'One-Sided Presentation' and 'Two-Sided Presentation' are explained, including their characteristics, examples of use, points to note when utilizing them, and other negotiation techniques. (Page Overview: Excerpts) ■ The "Two Types" of Sales Talk ■ What are 'One-Sided Presentation' and 'Two-Sided Presentation'? ■ Cases Where 'One-Sided Presentation' and 'Two-Sided Presentation' Are Effective ■ Examples of Using 'One-Sided Presentation' and 'Two-Sided Presentation' in Business Scenes ■ Other Sales Talk Techniques. ■ Points to Note When Utilizing 'One-Sided Presentation' and 'Two-Sided Presentation' (DL Content Only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/one-sided-presentation-and-two-sided-presentation-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 30, 2025 (Wednesday), it published the "Notice of Content Gift List Page Update 11." The page introduces the "Useful for Business! Downloadable Content" page, which has added 9 new contents and updated 2 contents. (Summary of the page: Excerpts) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (3 new contents added! 2 contents updated!) ■ Important 'Personnel Evaluation and Management' in marketing organizations (1 new content added!) ■ You won't regret knowing! 'Trivia in the Marketing Field' (3 new contents added!) ■ 'Marketing and Sales' that cannot be ignored for successful corporate management and business (2 new contents added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update11-2025-07/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 29, 2025, they published a page titled "Does conveying 'pros and cons' increase persuasiveness and trust? 'Two-Sided Presentation'." The 'Two-Sided Presentation' is a persuasive method that communicates both the "advantages" and "disadvantages" to the other party during negotiations or persuasion. The page explains the benefits of using this method, cases where it is particularly effective, examples of its application in business scenes, and points to be cautious of when utilizing it. (Page Overview: Excerpts) ■ What is 'Two-Sided Presentation'? ■ Benefits of 'Two-Sided Presentation' ■ Cases where 'Two-Sided Presentation' is effective ■ Examples of 'Two-Sided Presentation' application ■ Cautions when utilizing 'Two-Sided Presentation' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/two-sided-presentation-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 10" on July 28, 2025 (Monday). This is a notice regarding the renewal of articles on the 'Cagliostro Effect,' which generates interest and action by imposing prohibitions or restrictions, as well as psychological techniques and biases used in politics and elections. (Page Overview: Excerpts) ■ The 'Cagliostro Effect' that can stimulate purchasing desire and induce action!? ■ Psychological biases and techniques related to 'Elections and Politics' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles10-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 24, 2025, they published a page titled "Encouraging Decisions by Communicating Only 'Advantages' or 'Disadvantages'!? 'One-Sided Presentation'." The "One-Sided Presentation" is a persuasive method that communicates only the advantages or only the disadvantages (risks) to the other party. The page explains cases where advantages and effects are realized, three examples of utilization, and points to note when using this method. (Page Overview: Excerpt) ■ What is 'One-Sided Presentation'? ■ Advantages of 'One-Sided Presentation (Single-Sided Presentation)' ■ Cases where 'One-Sided Presentation' is effective ■ Examples of utilizing 'One-Sided Presentation' in business scenes ■ Points to note when using 'One-Sided Presentation' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/one-sided-presentation-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does Consensus in Groups Become 'Extreme'?! 'Group Polarization'" on July 22, 2025 (Tuesday). 'Group Polarization' refers to the tendency for discussions within a group to lead to opinions becoming more extreme in the process of opinion aggregation and convergence. The page explains three examples of its occurrence, the mechanisms that cause or promote it, and two methods to avoid falling into it. (Page Overview: Excerpts) ■ What is 'Group Polarization'? ■ Examples of 'Group Polarization' ■ Disadvantages arising from 'Group Polarization' ■ Mechanisms that cause or promote 'Group Polarization' ■ How to avoid falling into 'Group Polarization'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/group-polarization-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On July 17, 2025 (Thursday), they published a page titled "Is 'Showing Weakness' Perceived Positively!? The 'Beautiful Mess Effect.'" The 'Beautiful Mess Effect' refers to the phenomenon where exposing one's "weaknesses" or "failures" makes one feel "incompetent" personally, while being viewed positively by others. The page explains the mechanisms behind this effect, examples of its application in business scenes, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Beautiful Mess Effect'? ■ Experiments that proved the 'Beautiful Mess Effect' ■ Mechanisms behind the 'Beautiful Mess Effect' ■ Examples of the 'Beautiful Mess Effect' in business contexts ■ Points to consider when utilizing the 'Beautiful Mess Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-beautiful-mess-effect-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Self-Disclosure' Helpful for Building Trust?" on July 15, 2025 (Tuesday). 'Self-disclosure' involves honestly communicating one's emotions, values, hobbies, family, work, personality, experiences, and physical characteristics, including weaknesses. The page explains the benefits of utilizing self-disclosure, four examples in a business context, and seven points to be cautious about. (Page Overview: Excerpts) ■ What is 'Self-Disclosure'? ■ Experiments that Prove 'Self-Disclosure' ■ Secondary Effects of 'Self-Disclosure' ■ Benefits of 'Self-Disclosure' in Business Contexts ■ Examples of Utilizing 'Self-Disclosure' in Business Contexts ■ Cautions Regarding 'Self-Disclosure' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/self-disclosure-2025-07/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "What is the Emotion of Taking Pleasure in the Misfortune or Failure of Others!? 'Schadenfreude'" on July 10, 2025 (Thursday). "Schadenfreude," which means taking pleasure in the misfortune or failure of others, is explained through five examples of occurrence, five conditions that trigger it, and methods to confront it. (Page Overview: Excerpt) ■ What is "Schadenfreude"? ■ Examples of "Schadenfreude" ■ Conditions that Trigger "Schadenfreude" ■ How to Confront "Schadenfreude" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/schadenfreude-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On July 8, 2025, we published a page titled "Does Making Mistakes or Failing Increase Likability?! The 'Prattfall Effect'." The mistakes or failures made by capable individuals can actually enhance their likability, known as the 'Prattfall Effect.' This page explains the benefits that arise, examples of utilization, and points to consider when applying it. (Page Overview: Excerpt) ■ What is the 'Prattfall Effect'? ■ Benefits arising from the 'Prattfall Effect' ■ The Prattfall Effect and 'Self-Disclosure' ■ The Prattfall Effect and 'Beautiful Mess Effect' ■ Examples of utilizing the 'Prattfall Effect' ■ Points to consider when utilizing the 'Prattfall Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/prattfall-effect-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 3, 2025, they published a page titled "From the Perspective of Marketing - Why Do People Believe in 'Prophecies'?!" Even without scientific evidence, various factors can lead people to believe in 'prophecies.' The page explains the risks associated with believing in prophecies, the mechanisms behind why people believe in them, and methods to avoid being misled by them. (Page Overview: Excerpts) ■ "A great disaster is coming in July 2025!?" ■ The 'Great Prophecy of Nostradamus' from 1999 ■ Risks arising from believing in 'prophecies' ■ Why do people believe in 'prophecies'? ■ How to avoid being misled by dubious 'prophecies'!? (Downloadable content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/why-do-we-believe-in-prophecies-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On July 1, 2025, we published the page titled "Does the accumulation of 'small efforts' lead to 'big results'!? The '1.01 Rule.'" The '1.01 Rule' states that small daily efforts or negligence can accumulate to create a significant difference. The page explains the overview of the rule, examples of its application in daily life and business scenes, and reasons why it often does not apply in reality. (Page Overview: Excerpts) ■ What is the '1.01 Rule'? ■ Examples of application in daily life ■ Examples of application in business scenes ■ However, it often does not apply to the '1.01 Rule'!? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/the-1.01-rule-2025-07/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On June 30, 2025 (Monday), it published the "Notice of Content Gift List Page Update 10." The page introduces the "Useful for Business! Downloadable Content" page, which has added 10 new contents. (Page Overview: Excerpts) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (2 new contents added!) ■ 'Human Resource Evaluation and Management' which is also important in marketing organizations (5 new contents added!) ■ 'Trivia in the Marketing Field' that you won't regret knowing! (2 new contents added!) ■ 'Marketing and Sales' that cannot be ignored for successful corporate management and business (1 new content added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update10-2025-06/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On June 26, 2025 (Thursday), they published the "Notice of Renewal of Owned Media Articles! Page 9." This is a notice regarding the renewal of articles on the "McGurk Effect," "Law of Similarity," and "Gain-Loss Effect." (Page Overview: Excerpts) ■ Is it hard to convey true intentions in the After Corona/With Corona era!? "McGurk Effect" ■ Is it easier to increase favorability by finding commonalities!? "Law of Similarity" ■ Does raising and then dropping or dropping and then raising have a greater impact!? "Gain-Loss Effect" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles9-2025-06/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Even with unreasonable instructions, do we end up 'submitting'? The 'Milgram Effect'" on June 24, 2025 (Tuesday). The 'Milgram Effect' refers to the tendency to follow the instructions or orders of an 'authority figure' even if they are morally questionable. This page explains the electric shock experiment that demonstrated this phenomenon, the mechanisms behind it, and negative examples that arise. (Page Overview: Excerpts) ■ What is the 'Milgram Effect'? ■ Trends resulting from the 'Milgram Effect' ■ "Milgram's Electric Shock Experiment" ■ Mechanisms of the 'Milgram Effect' ■ Examples of the 'Milgram Effect' ■ Examples of the 'Milgram Effect' in business (DL content only) ■ Even when 'submitting', one must take responsibility (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/milgram-effect-2025-06/