SBSマーケティング List of News Articles

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. They have published the "Notice of Content Gift List Page Update 16" on December 30, 2025 (Tuesday). The page introduces the "Useful for Business! Downloadable Content" page, which has added 7 new contents and updated 2 contents. (Page Overview: Excerpts) ■ Added 1 content to the core of marketing: 'Strategy and Tactics'! ■ Added 2 contents and updated 2 contents for 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 3 contents on 'Human Resource Evaluation and Management,' which are also important in marketing organizations! ■ You won't regret knowing! Added 1 content on 'Trivia in the Marketing Field'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update16-2025-12/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 15" on December 25, 2025 (Thursday). This is a notice regarding the renewal of articles on the 'Zajonc Effect,' which suggests that increasing the number of contacts can enhance interest and favorability, and the 'Halo Effect,' where a specific characteristic can distort the overall evaluation of a subject. (Page Overview: Excerpts) ■ Does repeated contact attract the other party's interest!? 'Zajonc Effect' ■ Does a specific positive or negative trait influence the overall evaluation!? 'Halo Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles15-2025-12/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is it perceived extremely as 'zero or one hundred' or 'white or black'!? 'Zero-Sum Bias'" on December 23, 2025 (Tuesday). The 'Zero-Sum Bias' is a way of thinking that judges things as 'white or black', 'win or lose', 'zero or one hundred', or 'gain or loss', narrowing down choices to 'extreme two options'. The page explains the mechanisms behind its occurrence and methods to overcome it. (Page Overview: Excerpts) ■ What is 'Zero-Sum Bias'? ■ Negative effects caused by 'Zero-Sum Bias' ■ Why does 'Zero-Sum Bias' occur? ■ How to overcome 'Zero-Sum Bias'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/zero-sum-bias-2025-12/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On December 18, 2025 (Thursday), they published a page titled "Is it essential when starting a new business!? 'Profit Model.'" The 'Profit Model' refers to a solid business foundation that serves as a crucial "pillar" of revenue necessary for business success. The page explains various patterns of 'Profit Models' and strategies for securing 'Profit Models' by creatively targeting. (Page Overview: Excerpts) ■ 'Value' as a guideline for advancing business ■ Other necessary elements: 'Social Credibility' 'Profit Model' ■ Let's build a "Selling Mechanism = Profit Model!" ■ Patterns of 'Profit Models' ■ Patterns for securing 'Profit Models' by creatively targeting (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/profit-model-2025-12/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Does productivity increase by repeating 'focus and breaks'? The 'Pomodoro Technique'" on December 16, 2025 (Tuesday). The 'Pomodoro Technique' is a time management method that involves breaking tasks into 25-minute intervals followed by a 5-minute break. The page explains the benefits and effective scenarios of using this technique, specific methods for implementation, key points for efficient execution, and useful tools. (Page Overview: Excerpts) ■ Benefits of the 'Pomodoro Technique' and effective scenarios ■ Specific implementation methods of the 'Pomodoro Technique' ■ Key points to maximize the effectiveness of the 'Pomodoro Technique' ■ Tools useful for the 'Pomodoro Technique' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/pomodoro-technique-2025-12/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On December 11, 2025 (Thursday), they published a page titled "Does it weaken organizational strength and lead to 'internal collapse'!? 'Sabotage Manual.'" The "Sabotage Manual" is a document that outlines methods for weakening organizational strength, created by a spy infiltrating an opposing organization. This handbook for intelligence agents explains its content, the risk factors for organizational collapse that also apply to corporate organizations, and how to paradoxically utilize this document as hints for "building a resilient organization." (Page Overview: Excerpts) ■ What is the "Sabotage Manual"? ■ What is the content of the "Sabotage Manual"? ■ Specific examples of the "Sabotage Manual" in modern business ■ Methods for "building a resilient organization" learned from the "Sabotage Manual" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/sabotage-manual-2025-12/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On December 9, 2025 (Tuesday), they published the page titled "The 'Manipulator' Who Approaches Disguised as a 'Good Person' to Manipulate Others as They Wish!?" The 'Manipulator' approaches while pretending to be a 'good person' and tries to control their target to align with their own desires. The page explains the main characteristics, "methods," causes of becoming a "Manipulator," characteristics of people who are likely to be targeted, and how to deal with them when encountered. (Page Overview: Excerpts) ■ What is a 'Manipulator'? ■ Main characteristics of a 'Manipulator' ■ 'Manipulator' methods ■ Characteristics of people who are likely to become 'Manipulator' targets ■ Causes of becoming a 'Manipulator' ■ How to deal with a 'Manipulator' when encountered (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/manipulator-2025-12/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On December 4, 2025 (Thursday), it published a page titled "Can 'Wrong Efforts' Lead to Confusion and Damage!? 'Incompetent Hard Workers'". Despite working with enthusiasm, 'incompetent hard workers' often lack judgment and efficiency, causing confusion and negative impacts within the organization. The page explains the concept of 'incompetent hard workers' as illustrated by Zeckert's organizational theory, the main characteristics of 'incompetent hard workers', the negative effects they cause, coping strategies, and measures to avoid becoming one themselves. (Page Overview: Excerpts) ■ 'Zeckert's Organizational Theory' illustrating 'Incompetent Hard Workers' ■ Is it easier for 'Incompetent Hard Workers' to arise in 'Japan'? ■ Negative effects of 'Incompetent Hard Workers' and coping strategies ■ Measures to avoid becoming an 'Incompetent Hard Worker' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/incompetent-hard-worker-2025-12/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On December 2, 2025 (Tuesday), they published a page titled "Does 'Name' or 'Initial' Enhance Favorability!? The 'Name Letter Effect'." The 'Name Letter Effect' refers to the tendency to have positive feelings towards things related to oneself, such as one's "name" or "initials," place of residence, or hometown. The page explains familiar examples, benefits, the mechanisms behind the effect, examples of its application in internal and external communication, as well as its use in product development and marketing, along with precautions when utilizing it. (Page Overview: Excerpts) ■ What is the 'Name Letter Effect'? ■ Examples of applying the 'Name Letter Effect' in internal and external communication ■ Examples of applying the 'Name Letter Effect' in product development and marketing ■ Precautions when utilizing the 'Name Letter Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/name-latter-effect-2025-12/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On November 27, 2025 (Thursday), they published the "Notice of Content Gift List Page Update 15." The page introduces the "Useful for Business! Downloadable Content" page, which has added 8 contents and updated 1 content. (Page Overview: Excerpts) ■ 'Basic Knowledge' related to marketing, customer acquisition, and sales promotion (1 content added!) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (3 contents added! 1 content updated!) ■ 'Human Resource Evaluation and Management,' which is also important in marketing organizations (3 contents added!) ■ 'Trivia in the Marketing Field' that you won't regret knowing! (1 content added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update15-2025-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On November 25, 2025 (Tuesday), they published the "Notice of Renewal of Owned Media Articles! 14" page. This is a notice regarding the renewal of articles on "Stinz's Three Principles," "Sleeper Effect," and "Recency Bias." (Page Overview: Excerpts) ■ Can you take the lead by suppressing opposing opinions in meetings? "Stinz's Three Principles" ■ Does information you want to convey remain in memory over time? "Sleeper Effect" ■ Do you tend to romanticize or underestimate the past? "Recency Bias" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles14-2025-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On November 20, 2025 (Thursday), they published a page titled "Empathetic Shame: Feeling Embarrassed for Others!?" Empathetic shame is when one perceives another's embarrassing situation as if it were their own, leading them to feel embarrassment themselves. The page explains examples of its occurrence in daily life and business scenes, the causes behind it, and methods for "dealing with it effectively." (Page Overview: Excerpts) ■ What is "Empathetic Shame"? ■ Examples of "Empathetic Shame" ■ Benefits of feeling "Empathetic Shame" ■ Causes of "Empathetic Shame" ■ Methods for "dealing with" "Empathetic Shame" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/vicarious-shame-2025-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On November 18, 2025 (Tuesday), they published a page titled "For Successful People, 'Further Success' is More Likely to Come!? The 'Matthew Effect'." The 'Matthew Effect' refers to the phenomenon where successful individuals gain trust and are more likely to receive the next opportunity. This page explains the advantages and disadvantages of this phenomenon, as well as the opposing concept known as the 'Mark Effect.' (Page Overview: Excerpts) ■ What is the 'Matthew Effect'? ■ Advantages of the 'Matthew Effect' ■ Disadvantages of the 'Matthew Effect' ■ The opposite meaning, the 'Mark Effect' ■ Advantages and disadvantages of the 'Mark Effect' (DL content only) ■ Which is better, the 'Matthew Effect' or the 'Mark Effect'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/matthew-effect-2025-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer attraction in the BtoB (business-to-business) sector. On November 15, 2025 (Saturday), they published the page "Top 10 Accesses from July to September that You Want to Read in Autumn." This page introduces the top 10 blog articles by access numbers from July to September 2025 that you want to read in autumn. (Page Overview: Excerpts) ■ 10th: "Peter Pan Syndrome" ■ 09th: "Bystander Effect" ■ 08th: The Difference Between "Loyalty" and "Royalty" ■ 07th: "Mayer's Law" ■ 06th: "Loss Aversion Bias (Law of Loss Aversion)" ■ 05th: "Reaction Formation" ■ 04th: Is "Quality over Quantity" Important? Is "Quantity over Quality" Important? ■ 03rd: "Scapegoat" ■ 02nd: "The Emperor's New Clothes" Phenomenon ■ 01st: "Janey's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-accesses-in-2025-3q-2025-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On November 13, 2025, they published a page titled "High Communicative Ability but a Cautionary Figure!? 'Dark Triad.'" The term 'Dark Triad' refers to a combination of three personality traits: "Narcissism," "Machiavellianism," and "Psychopathy." The page explains two characteristics of these traits, methods to "detect" them, ways to alleviate negative emotions caused by the 'Dark Triad,' and the "positive aspects" associated with it. (Page Overview: Excerpts) ■ What is the 'Dark Triad'? ■ Two characteristics of the Dark Triad ■ How to "detect" if someone has the 'Dark Triad' traits? ■ How to alleviate the "negative emotions" caused by the 'Dark Triad'? ■ How to utilize the positive aspects of the 'Dark Triad' as a "model" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/dark-tried-2025-11/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Project Budget Overruns, Delays, and Increased Resource Burden!? 'Scope Creep'" on November 11, 2025 (Tuesday). 'Scope creep' refers to the gradual expansion of a project's initial scope without following formal processes, leading to delays, budget overruns, and increased resource burdens. The page explains examples of occurrence, the negative impacts that can arise, as well as the causes and countermeasures. (Page Overview: Excerpts) ■ What is 'Scope Creep'? ■ Examples of 'Scope Creep' occurrence ■ Negative impacts caused by 'Scope Creep' ■ Causes of 'Scope Creep' ■ Countermeasures to prevent 'Scope Creep' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/scope-creep-2025-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On November 6, 2025 (Thursday), they published a page titled "Does the impression and evaluation get decided by the 'third contact'? 'Three Set Theory'." According to the 'Three Set Theory', people almost decide based on the impressions and evaluations from the first to the third contact with someone. The page explains the details of the three steps, communication methods to create a good impression for those who have had more than three contacts, and examples of application in business scenes. (Page Overview: Excerpts) ■ What is the 'Three Set Theory'? ■ The "three steps" that determine a person's impression of others ■ Points to be aware of when making contacts from the "first" to the "third" ■ How to give a "good impression" to those with "three or more" contacts? ■ Examples of applying the 'Three Set Theory' in business scenes (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/three-set-theory-2025-11/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On November 4, 2025 (Tuesday), they published a page titled "Is it easier to maintain 'competitive advantage' sustainably!? 'VRIO Analysis'". The 'VRIO Analysis' is a framework for understanding the advantages over competitors and the management resources held by a company. It explains the four components that make up the analysis, the differences from SWOT analysis, the advantages and disadvantages (points to note) of utilizing it, and the five steps of the analytical method. (Page Overview: Excerpts) ■ What is 'VRIO Analysis'? ■ The four components of 'VRIO Analysis' ■ Differences between 'VRIO Analysis' and 'SWOT Analysis' ■ Advantages of utilizing 'VRIO Analysis' ■ Disadvantages of 'VRIO Analysis' ■ The five steps of 'VRIO Analysis' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/vrio-analysis-2025-11/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published the "Notice of Content Gift List Page Update 14" on Thursday, October 30, 2025. We are introducing the updated "Useful for Business! Downloadable Content" page with 9 new contents. (Page Overview: Excerpts) ■ 'Behavioral Psychology Techniques' that can be a shortcut to business success (3 new contents added!) ■ 'Performance Evaluation and Management' which is also important in marketing organizations (5 new contents added!) ■ You won't regret knowing this! 'Trivia in the Marketing Field' (1 new content added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update14-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. We have published the "Notice of Renewal of Owned Media Articles! Page 13" on October 28, 2025 (Tuesday). This is a notice regarding the renewal of articles on the "Home Effect," which suggests that having the negotiation space in "home" allows one to take the initiative and advance matters more favorably than the counterpart, and the "Sleeper Effect," where information obtained from unreliable sources gradually gains credibility over time, leading to changes in opinions and attitudes. (Page Overview: Excerpts) ■ Is the 'place' of negotiations the key to success!? 'Home Effect' ■ Does information you want to convey remain in memory over time!? 'Sleeper Effect' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles13-2025-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and operating companies, has published a page titled "Modeling: Getting Closer to the Success You Aspire To!?" on October 23, 2025 (Thursday). "Modeling" refers to the psychological process of imitating behaviors and statements based on a sample (model). The page explains the three effects generated by modeling, its advantages and disadvantages, examples occurring in business scenes, situations where it is effective, and the steps to perform modeling. (Page Overview: Excerpts) ■ What is "Modeling"? ■ Who proposed "Modeling"? ■ Three effects generated by "Modeling" ■ Advantages and disadvantages of "Modeling" ■ Examples of "Modeling" in business scenes ■ Situations where "Modeling" is effective ■ Steps to actually perform "Modeling" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/modeling-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 21, 2025 (Tuesday), they published a page titled "Is 'Pre-frame' Essential for Engaging in 'Beneficial Discussions'?!" The 'Pre-frame' is a communication technique that prevents discussions from straying off-topic by sharing the agenda at the beginning of meetings and negotiations. The page explains why it is necessary, particularly effective scenarios for its use, and methods for actual implementation. (Page Overview: Excerpts) ■ What is 'Pre-frame'? ■ Why is 'Pre-frame' necessary? ■ Scenarios where 'Pre-frame' is particularly effective ■ How to actually utilize 'Pre-frame'? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/pre-frame-2025-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "The 'Perfectionist': Is it possible for both oneself and others to become overly strict, leading to deteriorating relationships?!" on October 16, 2025 (Thursday). The term 'perfectionist' refers to individuals who set excessively high goals and spare no effort in striving for perfection. The page explains the main characteristics, causes of becoming a perfectionist, the disadvantages and advantages it brings to the business scene, and methods to overcome it. (Page Overview: Excerpts) ■ What is a 'perfectionist' that poses risks of negatively impacting the workplace environment? ■ Characteristics of a 'perfectionist' ■ What causes one to become a 'perfectionist'? ■ Disadvantages of 'perfectionism' in the business scene ■ Advantages that 'perfectionists' bring to the business scene ■ Methods to break free from 'perfectionism' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/perfectionist-2025-10/

SBS Marketing Co., Ltd., which provides consulting services mainly related to marketing, sales promotion, and customer acquisition in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Job Satisfaction is Influenced by 'Two Factors'!? 'Herzberg's Two-Factor Theory'" on October 14, 2025 (Tuesday). According to 'Herzberg's Two-Factor Theory,' job satisfaction is influenced by two factors: 'motivational factors' and 'hygiene factors.' The page explains the benefits of utilizing this theory, the two elements that constitute the theory, their relationships, specific examples of applying the theory in corporate organizations, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is 'Herzberg's Two-Factor Theory'? ■ Elements and relationships that constitute 'Herzberg's Two-Factor Theory' ■ Specific examples of applying 'Herzberg's Two-Factor Theory' in corporate organizations ■ Points to consider when utilizing 'Herzberg's Two-Factor Theory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/herzbergs-two-factor-theory-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 9, 2025 (Thursday), they published a page titled "What are the 'Four Motivations' that Drive People to Work!? 'McClelland's Theory of Needs.'" According to McClelland's Theory of Needs, there exists one of the following motivations when engaging in work: "achievement motivation," "power motivation," "affiliation motivation," or "avoidance motivation." The page explains the four elements that make up this theory, the types of tasks suitable for individuals with high levels of each need, and points to consider when utilizing this theory. (Page Overview: Excerpts) ■ The "sources" of motivation vary by individual ■ What is 'McClelland's Theory of Needs'? ■ The four elements that constitute the theory ■ What types of tasks are suitable for individuals with high levels of each "need"? ■ Two points to understand when utilizing the theory (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/mcclellands-theory-of-motivation-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On October 7, 2025 (Tuesday), it published a page titled "The More 'Good Things' Continue, the Greater the Anxiety?! 'Desire for Punishment'". When things are going well, people may feel anxious or worried, leading them to wish for bad things or failures—this is the 'Desire for Punishment'. The page explains the mechanisms behind this phenomenon, specific examples, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is 'Desire for Punishment'? ■ Mechanisms behind the occurrence of 'Desire for Punishment' ■ Specific examples of 'Desire for Punishment' ■ Business scene applications based on 'Desire for Punishment' ■ Points to consider when utilizing 'Desire for Punishment' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/desire-for-punishment-2025-10/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On October 2, 2025 (Thursday), we published the "Notice of Content Gift List Page Update 13." We are introducing the "Useful for Business! Downloadable Content" page, which has added 8 contents and updated 1 content. (Page Overview: Excerpts) ■ Added 3 contents to the core of marketing: 'Strategy and Tactics'! ■ Added 2 contents and updated 1 content on 'Behavioral Psychology Techniques,' which can be a shortcut to business success! ■ Added 1 content on 'Human Resource Evaluation and Management,' which is also important in marketing organizations! ■ You won't regret knowing this! Added 2 contents on 'Trivia in the Marketing World'! ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update13-2025-10/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 12" on September 30, 2025 (Tuesday). This is a notice regarding the renewal of articles that evoke the "Zygarnik Effect," which leaves an impression by intentionally providing incomplete information that makes one want to know more, and the "Cacioppo Effect," which increases the likelihood of unconscious acceptance or agreement when reasons are provided, regardless of their validity. (Page Overview: Excerpts) ■ Are you curious about what comes next when presented with incomplete information!? The "Zygarnik Effect" ■ Do you accept or approve when there is a reason!? The "Cacioppo Effect" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles12-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 25, 2025, they published a page titled "Prioritizing the Team's Overall Results Over Personal Achievements!? 'Altruistic Leadership.'" 'Altruistic Leadership' is a style that prioritizes the organization, team, and members over oneself, aiming for the overall growth and achievements of the team through positive influence. The page explains five characteristics, three outcomes gained from its application, the differences from 'Servant Leadership,' and case studies from three companies. (Page Overview: Excerpts) ■ What is 'Altruistic Leadership'? ■ Characteristics of 'Altruistic Leadership' ■ Outcomes Achieved Through 'Altruistic Leadership' ■ Differences from 'Servant Leadership' 　◆ Case Studies from Three Companies (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/altruistic-leadership-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 23, 2025 (Tuesday), they published a page titled "Easier to Optimize the Allocation of Management Resources!? 'Product Portfolio Management (PPM)'". 'Product Portfolio Management' allows for the optimal allocation of management resources by evaluating one's business along two axes: "market growth potential" and "market share," and classifying it into four quadrants. The page explains the benefits that can be realized by utilizing it, the two axes and four quadrants that make it up, and the associated risks. (Page Overview: Excerpts) ■ What is 'Product Portfolio Management'? ■ What can be achieved through 'PPM'? ■ Components of 'PPM' (vertical and horizontal axes) ■ Components of 'PPM' (four quadrants) ■ Two risks associated with 'PPM' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ppm-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 18, 2025 (Thursday), they published a page titled "Is there a high 'wall' between free and paid!? 'Paywall'". The term 'paywall' refers to a business model that allows access to online content by meeting certain conditions. The page explains the reasons for the increasing adoption of paywalls, the types of paywalls, points to consider when implementing them, and various issues that may arise. (Page Overview: Excerpts) ■ Can't watch the WBC in 2026 on TV!? ■ What is a 'paywall' (paid wall)? ■ Why is the adoption of 'paywalls' increasing? ■ Types of 'paywalls' ■ Points to consider when implementing a 'paywall' ■ Various "issues" created by 'paywalls' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/pay-wall-2025-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Backtracking' Effective for Building Rapport!?" on September 16, 2025 (Tuesday). 'Backtracking' is when you repeat what the other person has said verbatim. The page explains the effects of 'parroting' while matching the other person's pace, as well as examples of its application in business settings. (Page Overview: Excerpts) ■ What is 'Backtracking'? ■ Examples of 'Backtracking' in Use ■ Effective in Remote Work!? 'Double Backtracking' (Downloadable content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/backtracking-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 11, 2025, they published a page titled "Could 'Metacognition' be the Cause of Becoming 'Emotional' or 'Stagnant'?!" 'Metacognition' is the ability to reflect objectively on one's own 'thoughts' and 'activities.' The page explains why it has recently gained attention, characteristics of people with low metacognition, the benefits and methods of enhancing it, and the disadvantages that can arise from having 'too much' metacognition. (Page Overview: Excerpts) ■ What is 'Metacognition'? ■ Two elements that make up 'Metacognition' ■ Characteristics of people with low 'Metacognition' ■ Benefits gained from enhancing 'Metacognition' ■ Methods to enhance 'Metacognition' ■ Disadvantages that arise from having 'too much' 'Metacognition' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/metacognition-2025-09/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Increasing Existing Customer Loyalty Leads to Business Growth' a Mistake!? 'Double Jeopardy Law'" on September 9, 2025 (Tuesday). The "Double Jeopardy Law" shows that brands with low market penetration tend to have lower purchase frequency. The page explains the mechanisms behind this phenomenon, examples of increased market penetration, and methods for medium and small enterprises to enhance their penetration rates! (Page Overview: Excerpts) ■ What is the "Double Jeopardy Law"? ■ What can be done to "increase penetration rates" in the market? ■ Successful cases of increasing "penetration rates" in the market ■ Techniques for medium and small enterprises to "increase market penetration rates" ■ Insights suggested by the "Double Jeopardy Law" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/double-jeopardy-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On September 4, 2025, they published a page titled "Does 'Surprising Expectations in a Good Way' Increase Purchase Motivation and Decrease Complaints!? The 'Escalator Effect'". The 'Escalator Effect' refers to the sense of 'discomfort' felt when one's 'preconceptions' confront a different reality. The page explains the mechanisms behind its occurrence, examples of its occurrence and utilization, and key points to know when utilizing it. (Page Overview: Excerpts) ■ What is the 'Escalator Effect'? ■ Mechanisms behind the occurrence of the 'Escalator Effect' ■ Examples and utilization cases of the 'Escalator Effect' ■ Key points to know when utilizing the 'Escalator Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/escalator-effect-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On September 2, 2025 (Tuesday), they published a page titled "Can You Achieve Success by Spending 'A Vast Amount of Time'!? The '10,000-Hour Rule'." The "10,000-Hour Rule" suggests that to become a "top expert" or "professional" in a specific field, one needs to practice or refine their skills for "10,000 hours." The page explains the research that supports this rule, examples of great individuals, various counterarguments to this rule, and methods for accumulating effort to "become a top expert" or "become a professional." (Page Overview: Excerpts) ■ What is the "10,000-Hour Rule"? ■ What is the research that discovered the rule? ■ Counterarguments to the "10,000-Hour Rule" ■ What are the methods to "become a top expert" or "become a professional"? (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/ten-thousand-hour-rule-2025-09/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. They have published the "Notice of Content Gift List Page Update 12" on August 31, 2025 (Sunday). The page introduces the "Useful for Business! Downloadable Content" page, which has added 9 new contents. (Page Overview: Excerpts) ■ 'Marketing Techniques' that bring companies and store management closer to success (1 content added!) ■ 'Behavioral Psychology Techniques' that serve as shortcuts to business success (3 contents added) ■ 'Trivia in the Marketing Field' that you won't regret knowing! (1 content added!) ■ 'Marketing and Sales' that cannot be ignored for successful business management (4 contents added!) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-content-gift-list-page-update12-2025-08/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published the "Notice of Renewal of Owned Media Articles! Page 11" on August 28, 2025 (Thursday). This is a notice regarding the renewal of articles on 'Anxiety Marketing,' which utilizes human instincts related to "anxiety" and "fear" to provoke these feelings and encourage the desire to alleviate them, thereby guiding consumers towards the purchase of specific products or services, and 'Cognitive Dissonance,' which occurs when there is a contradiction between one's true feelings and actual behavior, leading to discomfort and stress. (Page Overview: Excerpts) ■ Beware of Over-Provocation & Being Over-Provoked! 'Anxiety Marketing' ■ Does it make you think "Why?" and increase attention!? 'Cognitive Dissonance' ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/notice-of-renewal-of-ownedmedia-articles11-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On August 26, 2025 (Tuesday), they published a page titled "Will the 'hurdles that hinder purchases' dramatically decrease!? 'Risk Reversal'". 'Risk Reversal' involves preemptively shouldering the potential "anxieties (risks)" that consumers or customers may have, thereby alleviating or reducing them to encourage purchases. The page explains the advantages and disadvantages of utilizing this concept, the timing for its application, representative patterns and examples of its use in business scenes, and points to be cautious about when using it. (Page Overview: Excerpts) ■ Advantages and disadvantages of 'Risk Reversal' ■ When to use 'Risk Reversal'? ■ Representative patterns and examples of 'Risk Reversal' ■ Cautions when utilizing 'Risk Reversal' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/risk-reversal-2025-08/

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 21, 2025 (Thursday), they published a page titled "Does 'Order' Affect Impressions?! 'Serial Position Effect'". When multiple pieces of information are presented in order, the middle information tends to be less memorable, while the 'first' and 'last' pieces of information are more likely to be retained in memory, known as the 'serial position effect'. The page explains the experimental content that proved this effect, the two theories that support it, examples of its occurrence in business contexts, and points to consider when utilizing it. (Page Overview: Excerpts) ■ What is the 'Serial Position Effect'? ■ Experiments that clarified the 'Serial Position Effect' ■ The two theories that explain the 'Serial Position Effect' ■ Examples of the 'Serial Position Effect' in business contexts ■ Cautions regarding the 'Serial Position Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/serial-position-effect-2025-08/

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector, based on practical experience in support companies and business companies, has published a page titled "Does linking 'images' enhance brand power!? 'Principle of Association'" on August 19, 2025 (Tuesday). The 'Principle of Association' refers to the illusion phenomenon where two or more different elements are unconsciously linked and recalled. The page explains familiar occurrences, examples of its application in business, the four triggers that cause this illusion phenomenon, and examples of its negative effects. (Page Overview: Excerpts) ■ What is the 'Principle of Association'? ■ Familiar occurrences of the 'Principle of Association' ■ Four triggers that cause the 'Principle of Association' ■ Application examples of the 'Principle of Association' in business ■ The often negative effects of the 'Principle of Association' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/principle-of-association-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services mainly related to marketing, sales promotion, and customer attraction in the BtoB (business-to-business) sector. On August 14, 2025 (Thursday), it published a page titled "Is the 'Doctrine of Innate Goodness' No Longer Applicable!? The 'Forget the Shame of Your Journey Phenomenon.'" The 'Forget the Shame of Your Journey Phenomenon' refers to the behavior of becoming liberated while traveling and engaging in manners or disruptive actions that one would not normally do. This phenomenon can be observed not only among inbound tourists from abroad but also among domestic tourists in Japan. The page explains the representative issues of overtourism, the causes of its occurrence, countermeasures, the already arising negative effects, and the required attitudes and behaviors! (Page Overview: Excerpts) ■ Why does "overtourism" occur? ■ Countermeasures for the 'Forget the Shame of Your Journey Phenomenon' ■ Negative effects of the 'Forget the Shame of Your Journey Phenomenon' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/forget-the-shame-of-your-journey-phenomenon-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 12, 2025 (Tuesday), they published the page "Read in One Go During Obon! Top 10 Accesses from April to June." This page introduces the top 10 blog articles by access count from April to June 2025 that you want to read in one go during Obon. (Page Overview: Excerpts) ■10th: "Filter Bubble" ■09th: Should 'Phone Numbers' Be Public on Websites!? ■08th: "In-group Bias" ■07th: "Peter Pan Syndrome" ■06th: "Butterfly Effect" ■05th: Useful for Business! Downloadable Content ■04th: "Reaction Formation" ■03rd: Is "Quality Over Quantity" Important? Or is "Quantity Over Quality" Important? ■02nd: "The Emperor's New Clothes" Phenomenon ■01st: "Janet's Law" ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/top-10-accesses-in-2025-2q-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On August 7, 2025 (Thursday), they published a page titled "Can You Leave an 'Impact' in Business Meetings and Presentations!? 'Echoic Memory'." 'Echoic Memory' temporarily retains auditory information that enters through the ears. The page explains the mechanisms and examples of its occurrence, the differences from 'Iconic Memory', points to maximize its effectiveness, and advanced utilization techniques. (Page Overview: Excerpts) ■ What is 'Echoic Memory'? ■ Mechanisms of 'Echoic Memory' and familiar examples ■ 'Echoic Memory' vs. 'Iconic Memory' ■ Examples of utilization in business scenes ■ Four points to maximize the effectiveness of 'Echoic Memory' ■ Advanced utilization techniques for 'Echoic Memory' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/echoic-memory-2025-08/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On August 5, 2025 (Tuesday), they published a page titled "Are Business Talks and Negotiations Determined by 'Preparation'? 'Hot Reading'". 'Hot Reading' involves researching the other party in advance and appearing to know things during the conversation to gain their trust. The page explains the benefits of using it, the specific process, relatable examples, two types of information for business use, and important points to keep in mind. (Page Overview: Excerpts) ■ What is 'Hot Reading'? ■ Benefits of 'Hot Reading' ■ Relatable examples of 'Hot Reading' ■ Differences from 'Cold Reading' ■ How to use it in business: Personal & Public Information Gathering ■ Precautions when utilizing 'Hot Reading' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/hot-reading-2025-08/