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This document is an example of an initial marketing research that can be easily realized using "Knowns Consumer Research," summarized with specific brands as the subject. It compares personal values of those who are aware of the works and those who are attracted to them, showcasing their potential. It allows for the examination of self and external evaluations, behavioral attitudes, and consumption trends. Additionally, it includes an analysis of the demand for goods related to collaborative products and services that consumers desire. This book enables the identification of items with significant differences compared to the average response rate. [Contents (Partial)] ■ Selected Works ■ Comparison with Recent Anime Adaptations by Shueisha ■ Potential of Each Work ■ Summary of Each Work ■ IP Proposal Materials Utilizing Knowns *For more details, please download the PDF or feel free to contact us.

This document summarizes the challenges of formulating marketing strategies at manufacturers and what can be done with Known. Knowns is a marketing data analysis service that allows anyone to easily and quickly research data on their own company, competitors, industry, and consumers as much as they want. In traditional pay-per-use surveys, significant costs are incurred each time a survey is conducted. With Known, unlimited access to new data enables substantial cost reductions. [Contents] - Challenges in formulating marketing strategies at manufacturers and what can be done with Known - Challenges in formulating marketing strategies and what can be done with "Known" - Cost reduction through subscription - Market analysis of a wide range of brands at a fixed rate *For more details, please download the PDF or feel free to contact us.

This document summarizes the challenges of formulating marketing strategies in advertising agencies and what can be achieved with Known. We continuously deliver questions to the panel 24/7, and responses from each brand are updated daily. Since the desired data is accumulated, we can quickly output proposals. Through the format of analysis and proposal documents, we streamline the operations of the strategy planning team. Because the tool can handle data analysis, not only the strategy planning team but also the sales team can create proposal documents. [Contents] ■ Challenges in formulating marketing strategies in advertising agencies and what can be achieved with Known ■ Challenges in formulating marketing strategies and what can be achieved with "Known" ■ Strengthening proposal capabilities with rapid and accurate data ■ Cost reduction through subscription ■ Designing and analyzing research can be completed with the tool *For more details, please download the PDF or feel free to contact us.

This document is an example of how to utilize data for understanding customers, which can lead to increased sales. It includes a case study from Opt, an advertising agency. You can identify challenges such as the time-consuming nature of research in proposals to clients. It also features a case study from IPSA, a cosmetics brand, demonstrating significant reductions in costs and time for understanding consumer needs in product planning. [Contents] ■ Opt | Advertising Agency ■ AOI Pro. | Video Production Company ■ IPSA | Cosmetics Brand ■ Hokkaido Shimbun | Media ■ Hakuhodo DY ONE | Advertising Agency *For more details, please download the PDF or feel free to contact us.

This document provides examples of how casual research can be utilized to discover advertising planning ideas. It is aimed at planners and sales personnel at advertising agencies, as well as those at creative production companies. It is a suitable resource for anyone interested in utilizing research. Casual research is characterized by the ability to easily create questions to ask consumers, quickly gather responses, and cost less than traditional research. [Contents (partial)] ■ Overview ■ Research Content ■ Research Results ■ Summary ■ Examples of Additional Analysis ■ APPENDIX *For more details, please download the PDF or feel free to contact us.

This document is an example of an initial marketing research that can be easily realized using "Knowns Consumer Research," focusing on specific brands. Currently, we have a panel of approximately 50,000 respondents, and we can utilize response data from various surveys related to business brands and talents. We have compiled specific output images for each talent, and we hope you can view them as a reference for potential applications. [Contents] ■ About the content and data of this document ■ Target GOAL ■ Data on various talents with numerous appearances in commercials, focusing on comedians ■ Basic data for each talent ■ Comparison of comedian data ■ Output images *For more details, please download the PDF or feel free to contact us.

This document summarizes an example of initial marketing research that can be easily realized using "Knowns Biz." We currently have a panel of approximately 50,000 participants, and we can utilize response data from various surveys related to business brands, companies, talents, and entertainment. We have compiled specific output images for each talent, and we hope you can view them as examples of potential applications. [Contents] ■ About the content and data of this document ■ Desired GOAL ■ Basic data for each talent ■ Comparison of data for young multi-talented actresses ■ Output images *For more details, please download the PDF or feel free to contact us.

This document summarizes an initial marketing research that can be easily realized using "Knowns Consumer Research," focusing on specific brands as examples. By quantitatively demonstrating the selection of talent, which is often based on intuition, preferences, exposure levels, and the image they convey, we can provide a basis for our proposals. We have compiled specific output images for each talent, and we hope you find them useful as a reference for application. [Contents] ■ About the content and data of this document ■ Desired GOAL ■ Data on young acting actresses ■ Basic data for each talent ■ Comparison of young acting actresses' data ■ Output images *For more details, please download the PDF or feel free to contact us.

This document is a sales material summarizing examples of proposing "Dear Milk" to Lawson. To target the younger demographic, we have delved deeply into the consumption trends of current loyal users and conducted detailed research. We will introduce specific proposals, including online advertising and campaigns primarily through social media. 【Contents】 ■ Part 03 Solution Story: Example of proposing Meiji's "Dear Milk" to Lawson ■ Introduction ■ About each convenience store and consumers ■ About the ice cream market ■ Introduction to "Dear Milk" ■ Our proposal *For more details, please download the PDF or feel free to contact us.

This document is the first part of sales materials for manufacturer salespeople to engage retail buyers. "Knowns Consumer Research" is a tool designed to quickly realize marketing digital transformation, currently holding a panel of approximately 50,000 participants. It includes points to consider in retail negotiations and storytelling that conveys the reasons for product sales down to consumer insights. [Contents] ■ Part 01: Understanding "Target Retailers" and "Consumers" using Meiji's "Dear Milk" as an example ■ Key points to consider in retail negotiations (trade marketing) ■ Thematic products and targets ■ Target analysis ■ Part 02: Understanding "Categories/Markets" and Extracting Insights using Meiji's "Dear Milk" as an example ■ Market understanding *For more details, please download the PDF or feel free to contact us.

This document is a case study on "3C analysis of functional food brands." It includes comparisons of competing brands and overall recognition and purchase rates of complete nutrition food brands. Please utilize this information to develop a strong brand from a mid- to long-term perspective. 【Contents (partial)】 ■ Brand portrait of "Complete Meal" ■ Category definition and PEST analysis ■ Analysis using Known Biz ■ Complete nutrition food positioning map ■ Comparison of competing brands ■ Overall recognition and purchase rates of complete nutrition food brands *For more details, please download the PDF or feel free to contact us.

This document is intended to serve as a template for materials that sales representatives at advertising agencies can bring as reference data when conducting new customer outreach. The target product category is UV protection products (UV market), with the analysis focused on "Kosei Suncut." It provides a comprehensive analysis of the market environment and offers insights into the current status of the brand in question, suggesting directions for strategies. [Contents (partial)] ■ Summary of orientation ■ Concept of proposal flow ■ Understanding of market environment ■ Analysis target product ■ Trends in sun protection and UV care market (reference) *For more details, please download the PDF or feel free to contact us.

This document is a sales door-knocking material created by a former top agency's skilled strategist for major beverage manufacturers. It summarizes initial marketing research that can be easily achieved using consumer research, focusing on specific brands. To enhance purchase intention and aim for increased sales and market share, it proposes strategies for engaging consumers at the point of purchase through effective mechanisms and promotional campaigns. [Contents (partial)] ■ Content and data of this document ■ Analysis of product situation ■ Purchase funnel data for the product ■ Consumer distribution data for the product ■ Demographics of product purchasers *For more details, please download the PDF or feel free to contact us.

This document is an example of an orientation material created by a former top agency's skilled strategist, focusing on a major cosmetics manufacturer. It includes information on the target brand and products of "d program," a positioning map for the mid-range skincare market, and competitor products. We analyze the current user demographics, usage scenarios, social media usage, and influential talents. [Contents Included (Partial)] ■ Target Brand and Products ■ Positioning Map of the Mid-Range Skincare Market ■ Competitor Products ■ Competitor Product Summaries ■ Competitive Analysis | Funnel *For more details, please download the PDF or feel free to contact us.

This document is intended for advertising agency sales representatives to utilize "Knowns" and is designed to cover everything from STP analysis to media plan insights. The product being analyzed is the "Morinaga Confectionery Sweet Sake Series," and it includes customer demographic and psychographic information. It also aims to understand the recognition rates, purchase rates, and switching situations of competing products, as well as to identify the target groups to focus on. [Contents (partial)] ■ Assumptions ■ About the content and data of this document ■ Product being analyzed ■ Competing products ■ Segmentation analysis *For more details, please download the PDF or feel free to contact us.

This document is an example of a competitive presentation created by a former top agency's skilled strategist for major confectionery manufacturers. It includes an analysis of the gummy industry using a positioning map based on recognition and satisfaction rates, centered around the "Bourbon Fettuccine Gummy Series." Additionally, it presents casual research results from a survey of 200 men and women aged 15-29 about what they usually do with friends and current trends. [Contents (partial)] ■ Analyzed products ■ Competing products ■ Gummy industry analysis | Purchase rate ■ Gummy industry analysis | Positioning map ■ Gummy industry analysis | Competitor top analysis funnel *For more details, please download the PDF or feel free to contact us.

This document is a sales door-knocking material created by a former top agency's skilled strategist for major dairy manufacturers. It focuses on "Snow Brand Megmilk Nature Megumi" and includes an initial marketing research summary based on specific brands. Various data and analyses, such as buyer characteristics, 3C analysis, and approach hypotheses, are presented in detail. [Contents (partial)] ■ About the content and data of this document ■ Product - Snow Brand Megmilk Nature Megumi ■ Category and market size ■ Category Topics ■ Summary *For more details, please download the PDF or feel free to contact us.

This document is a proposal for new product development focused on frozen products. It includes an analysis of the price trends and year-on-year changes for frozen rice products, forecasts of food trends, and an understanding of the market environment through competitor product reviews. Additionally, it presents casual research results investigating the awareness of frozen rice products and the acceptance of new product concepts among consumers who purchase frozen foods. 【Contents (partial)】 ■Concept of the proposal flow ■Preliminary research ■Market environment analysis | Trends in the frozen food industry ■Market environment analysis | Food trend keywords ■Market environment analysis | Consumer awareness *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case where our "Knowns Consumer Research" was implemented at Hakuhodo DY ONE Co., Ltd. The company was using another self-service research tool, but they faced challenges regarding the time and cost involved in understanding consumer realities. After implementation, they expressed that they could access data immediately, which raised expectations for an increased speed in formulating initial hypotheses. 【Case Overview】 ■Challenges - They were dissatisfied with the long lead time and costs associated with the existing self-research services. ■Effects - Improved speed in formulating initial hypotheses. - Approximately 25% cost reduction due to a decrease in the number of surveys conducted. *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.

We would like to introduce a case where TOPPAN Corporation has implemented our "Knowns Consumer Research." The company faced the challenge that, despite using various tools, it was difficult for everyone to use them until they memorized the operating methods. After implementation, we received feedback that the operations are easy to use and various data can be generated instantly, resulting in time savings. 【Case Overview】 ■Challenges - Desire to handle data easily, but other tools have a high level of operational difficulty ■Effects - Reduction in work time - Improvement in the quality of proposals *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.

We would like to introduce a case where Dainippon Printing Co., Ltd. implemented our "Knowns Consumer Research." At that time, the company felt that the other tool they were using only collected superficial data, making it difficult to understand the essence of their target. After implementation, they reported that it significantly enhanced the persuasiveness of their proposals, improved their win rate in competitive projects, and contributed greatly to creating high-quality proposals from an objective standpoint. 【Case Overview】 ■Challenges - Understanding the "Who" in the proposal phase takes a considerable amount of time. ■Effects - Reduction in research time and document preparation time. - Improvement in the quality of proposals. *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.

We would like to introduce a case study where our "Knowns Consumer Research" was implemented at Pietoro Co., Ltd. While the company had its own data from fans, it struggled to obtain insights from other market voices. After implementation, they were able to gather awareness data from potential customers and recognized the differences between their own fans and potential customers. 【Case Overview】 ■Challenges - Difficulty in obtaining data on Pietoro's potential customers ■Effects - Reduction in research time - Improvement in the quality of proposals - Enhancement of the proposal skills of sales representatives *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.

We would like to introduce a case where Hokkaido Shimbun Company has implemented our "Knowns Consumer Research." The company felt the need for data from younger demographics and areas outside Hokkaido, such as the metropolitan area, to understand regional characteristics compared to people in the metropolitan area during their sales activities. After implementation, they have reported that they can easily research topics of interest and utilize the information to understand new consumer trends. [Case Overview] ■Challenges - Internal data is biased with a high proportion of subscribers and residents of Hokkaido across different age groups. ■Effects - It is convenient to be able to research market and competitor information comprehensively. - Utilization in content for vertical media. *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.

We would like to introduce a case study where our "Knowns Consumer Research" was implemented at IPSA Co., Ltd. The company faced the challenge that conducting ad-hoc research to enhance customer understanding was both costly and time-consuming, making it impossible to implement for all product development. After the implementation, the ease of conducting casual research led to smoother meetings and discussions, allowing for more advanced opinions to be exchanged. [Case Overview] ■ Challenges - The difficulty of quickly and accurately collecting consumer data ■ Effects - Approximately 80% reduction in research costs, making it more accessible - Time spent on data collection was shortened by about 70-80% *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.

We would like to introduce a case study where our "Knowns Consumer Research" was implemented at Opt Co., Ltd. The company faced challenges due to the significant "waiting time" and "work hours" required for data collection. After implementation, the waiting time was reduced from a maximum of 5 business days to the same day, and the work hours were significantly reduced. This allowed for more time to be dedicated to analysis and strategic planning. 【Case Overview】 ■Challenges - Wanted to streamline operations related to data analysis and information gathering - Improvement of team members' "time efficiency" and "quality of proposals" ■Effects - Significant reduction in waiting time and work hours - Enabled discussions aimed at optimizing the entire funnel - Allowed for new proposals based on the results of the "7Journey analysis" *For more detailed information about the case, please refer to the related link. For more details, you can download the PDF or feel free to contact us.