This is a proposal document that explains a marketing strategy utilizing Known.
This document is intended for advertising agency sales representatives to utilize "Knowns" and is designed to cover everything from STP analysis to media plan insights. The product being analyzed is the "Morinaga Confectionery Sweet Sake Series," and it includes customer demographic and psychographic information. It also aims to understand the recognition rates, purchase rates, and switching situations of competing products, as well as to identify the target groups to focus on. [Contents (partial)] ■ Assumptions ■ About the content and data of this document ■ Product being analyzed ■ Competing products ■ Segmentation analysis *For more details, please download the PDF or feel free to contact us.
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【Other Published Content (Partial)】 ■Customer Analysis | Demographic ■Customer Analysis | Psychographic ■Competitor Analysis | Awareness Rate ■Competitor Analysis | Purchase Rate ■Competitor Analysis | Switch Analysis ■Comparison and Correlation Analysis | Correlation Ranking *For more details, please download the PDF or feel free to contact us.
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Our company provides the "Knowns App," which generates consumer big data, and "Knowns Consumer Research," which allows anyone to easily analyze consumer big data. The data collected through the "Knowns App" is utilized by companies, local governments, and research institutions for product development and planning. Additionally, "Knowns Consumer Research" enables a clear understanding of customer structure, allowing users to quickly identify opportunities for sales growth.
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