[Data] Sales Materials to Target Retail Buyers Part 1

A document summarizing initial marketing research that can be easily achieved using consumer research!

This document is the first part of sales materials for manufacturer salespeople to engage retail buyers. "Knowns Consumer Research" is a tool designed to quickly realize marketing digital transformation, currently holding a panel of approximately 50,000 participants. It includes points to consider in retail negotiations and storytelling that conveys the reasons for product sales down to consumer insights. [Contents] ■ Part 01: Understanding "Target Retailers" and "Consumers" using Meiji's "Dear Milk" as an example ■ Key points to consider in retail negotiations (trade marketing) ■ Thematic products and targets ■ Target analysis ■ Part 02: Understanding "Categories/Markets" and Extracting Insights using Meiji's "Dear Milk" as an example ■ Market understanding *For more details, please download the PDF or feel free to contact us.

others