Being able to speak about consumers with a tactile sense leads to trust and results! A case study from an advertising agency.
We would like to introduce a case where our "Knowns Consumer Research" was implemented at Hakuhodo DY ONE Co., Ltd. The company was using another self-service research tool, but they faced challenges regarding the time and cost involved in understanding consumer realities. After implementation, they expressed that they could access data immediately, which raised expectations for an increased speed in formulating initial hypotheses. 【Case Overview】 ■Challenges - They were dissatisfied with the long lead time and costs associated with the existing self-research services. ■Effects - Improved speed in formulating initial hypotheses. - Approximately 25% cost reduction due to a decrease in the number of surveys conducted. *For more detailed information about the case, please refer to the related link. For further details, feel free to download the PDF or contact us.
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【Utilized Features】 ■Time series analysis such as recognition ■7 Journey ■Funnel analysis ■Word analysis *Details of the case can be viewed through the related links. For more information, please download the PDF or feel free to contact us.
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*You can view the details of the case from the related link. For more information, please download the PDF or feel free to contact us.*
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Company information
Our company provides the "Knowns App," which generates consumer big data, and "Knowns Consumer Research," which allows anyone to easily analyze consumer big data. The data collected through the "Knowns App" is utilized by companies, local governments, and research institutions for product development and planning. Additionally, "Knowns Consumer Research" enables a clear understanding of customer structure, allowing users to quickly identify opportunities for sales growth.
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