東具 List of Products and Services

We would like to introduce our "In-Store Promotion Support" service. Using approximately 30 years of accumulated know-how, case data, and raw research information from sales floors, along with various POS data and big data analysis, we identify customer challenges and plan strategies to address them. We support total promotional activities by combining our creative ability to shape plans through design and engineering, our comprehensive manufacturing capabilities that can consistently realize everything from prototypes to mass production, and our information power in the digital domain. 【"Design" that Shapes Branding】 ■ Design of in-store promotional tools and packaging design ■ Graphic design for catalogs, booklets, etc. ■ Production of video content for in-store use ■ Translation of promotional designs into various languages such as English and Chinese ■ Proposals for various media *For more details, please refer to the related links or feel free to contact us.

In our "In-Store Marketing Services," we offer "In-Store Support Services" and "In-Store Research Services" provided by our partner companies. The "In-Store Research Service" dispatches professional personnel known as rounders to stores to investigate the marketing information our clients want to know and submit a report. The research content can be freely set, including the presence and types of SP tools, the status of displays in the sales area, and competitive information. 【What can be done with In-Store Marketing Services】 ■ In-Store Research Service: You can set detailed conditions and investigate the actual situation of the sales floor. ■ In-Store Support Service: You can set parameters such as chains or regions and also respond to specific spots. *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case where we proposed a three-dimensional display fixture that brings together the original stationery series of Fueki-kun for Fueki Co., Ltd. By adopting the idea of a storage fixture modeled after a giant Fueki-kun, we created a paper fixture that is about five times the size of the animal glue. It faithfully represents charming points such as the rounded hat and the large ears that hang down the sides, capturing the attention of customers passing by. The design allows for the efficient display of a variety of products, including ballpoint pens, mechanical pencils, glue sticks, notepads, sticky notes, and masking tape, and the internal partition parts can be swapped out when new products are released. [Case Overview] ■ Challenge: We want to create a tool that brings out the appeal of the products. ■ Proposal: Use Fueki-kun as the display fixture itself. ■ Outcome: Reintroduced the cuteness of Fueki-kun, unearthed potential fans, and contributed to an increase in merchandise sales. *For more details, please download the PDF or feel free to contact us.

This is a case where we proposed a paper craft for a product experience event at an aquarium using Kokuyo Co., Ltd.'s Dotliner Aqua. As a measure to expand recognition of Dotliner Aqua, we suggested using handmade hats inspired by the polar bear and pufferfish depicted on the product body as the crafting material. We focused on creating shapes that children would naturally want to make and designs that could be assembled intuitively. The crafting events held were always successful, and it has been decided to implement them at other aquariums as well. We also designed paper crafts inspired by tortoise hats and birds. [Case Overview] ■ Challenge: We want participants to experience the appeal of the product at the event. ■ Proposal: Handmade hats that are enjoyable both during and after making. ■ Three goals we wanted to achieve with the project: - It should be something that children would want to make. - It should be easy and fun for anyone to create. - It should provide a special experience that makes participants want to share on social media. *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case where we proposed a promotional display for "Honey Full Lip R" from Country & Stream to Ida Laboratories, Inc. We received the challenge of wanting to increase the distribution rate by accommodating various installation methods, not only at the counter of a competitive standard shelf but also in any available space in the store. We proposed a 2-way display with a unitized design divided into four parts. When all parts are combined, it becomes a counter display, and when used separately, each part can function independently. [Case Overview] ■ Challenge: Increase distribution rate by accommodating various installation methods ■ Proposal: Independent unitized design for each part ■ Results - A display that enhances ease of installation and improves distribution rate - Evaluated as a versatile and user-friendly display *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case where we proposed a counter display for the "Petit chou" liquid eyeliner to Clue Co., Ltd. The challenge was to create a display that stands out and is not perceived as just a low-cost product, given the abundance of competing budget cosmetics. We decided on a direction that evokes everyday life scenes, resulting in a miniature diorama-style counter display made from a combination of paper and PET materials, which embodies both realism and playfulness. [Case Overview] ■ Challenge: Wanting to stand out amidst a plethora of competing products ■ Proposal: A miniature diorama-style counter display that evokes aspirational life scenes ■ Concept: Constructing stylish life scenes with a miniature diorama ■ Outcome: Evaluated as a display that differentiates from other brands *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case where we proposed in-store display fixtures for the series of home appliances "STAN." to Zojirushi Corporation. There were two challenges to address: how to express the brand concept through the fixtures and how to ensure that the fixtures could be installed in as many stores as possible. By placing illustrations on the entire back and waist wrap, and positioning products on wooden shelves that protrude from the illustrations, we aimed to create an interior image where "STAN." harmonizes with everyday life. We produced three types of fixtures: W600, W900, and W1200, with the goal of being able to install each in under one minute. [Case Overview] ■ Challenge: Creating fixtures that express the concept of a new brand ■ Proposal: Fixtures inspired by a home kitchen ■ Results - Evaluated as successfully expressing the world view of "STAN." - Satisfaction with the ease of installation *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case where we proposed a floor display for the new product "Dried Mentaiko" series to Yamaya Communications Co., Ltd. To expand into souvenir sales areas at airports and stations, we were requested to create an original floor display that could convey a sense of specialness as a new product and secure a greater number of product displays. We proposed an original display using our self-developed cardboard knockdown display "Kantana," which utilizes resin molded parts. We were able to achieve a high-strength floor display within budget and were selected for adoption. 【Case Overview】 ■ Challenge: Want to create an original floor display ■ Proposal: Kantana display with proven cost-effectiveness and strength ■ Result: Achieved a high-strength floor display within budget ■ Customized a standard display with proven load-bearing strength *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study of the display fixtures we created for Takara Tomy Co., Ltd. featuring the popular toy series "Zoids." With the revival of Zoids after 12 years, most of today's children have never played with them and do not have an image of assembled Zoids in motion. We received a request to create a display that intuitively conveys the impact of moving Zoids. We produced an interactive moving display where pressing a button makes the Zoids move, roar, and glow blue. This display was implemented in toy stores and electronics retailers nationwide and won a silver award at the JPM POP Creative Awards 2018. [Case Overview] ■ Challenge: We want people to feel the impact of moving Zoids. ■ Proposal: An interactive moving display that creates surprise. ■ Result: The most eye-catching display in stores. ■ Designed a circuit board capable of controlling movement, LED lighting, and sound playback. *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case where we proposed a product display fixture for the "Bouncia Bubble Spa" to Cow Milk Soap Co., Ltd. To reduce the installation work at retail locations, we were consulted about creating a product display fixture that would be distributed nationwide with the products already set up. We are addressing the challenge of creating a compact yet sturdy fixture that is three-dimensional and highly appealing. The design and engineering team collaborated with the quality control team to design a shape that has two main points of appeal. We achieved a meticulously crafted product display fixture that passed transportation tests and load-bearing tests. [Case Overview] ■ Challenge: Not compromising on "appeal, transportation quality, and cost" ■ Proposal: Design and engineering of fixtures and packaging with attention to detail ■ Results - Comprehensive proposal with seamless internal collaboration - Evaluated and adopted as a fixture that turned out to be appealing *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case where we proposed a "product package and display fixture" for a skincare product to a certain cosmetics manufacturer. They requested a display fixture that would stand out as much as possible in a collaboration product planning with a character, but there were constraints of a limited budget and display space. We proposed a design that allows the package box to be used directly as a display fixture by unfolding it. The flap at the top of the box can be extended as a top board, achieving a significant display area that is 120mm larger than the height of the unopened box. [Case Overview] ■ Challenge: Create a display fixture that can differentiate itself with a low budget and space-saving design. ■ Proposal: A shape design that makes the package stand out while serving as a package. ■ Results: - Successfully differentiated through creative package design without incurring additional costs. - Received a direct production request for another collaboration product planning. *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study that adopted our original pendulum moving mechanism, "Multi-Link." Traditional pendulum movings can only swing left and right, which limits their expressive potential as promotional materials. The "Multi-Link" allows for the addition of 1 to 3 "child pendulums" by using extension parts. In actual cases, we were able to combine three "child pendulums" with a "parent pendulum" to create a highly effective promotional tool. [Case Overview] ■ Project Name: Counter Moving POP ■ Challenge: Limited expressive potential with traditional pendulum movings ■ Proposal: "Multi-Link" that allows for the addition of "child pendulums" with extension parts ■ Outcome: Expressed appeal points with "child pendulums," enhancing eye-catching effects *For more details, please download the PDF or feel free to contact us.

As a promotional tool for the standard shelf of botanical shampoos, we would like to introduce a case where our "LED Sensor Light" was adopted. In retail stores, it was not possible to secure a power source near the standard shelf, making it impossible to install shelf lighting to illuminate products as a promotional tool from the manufacturer. The "LED Sensor Light" is designed to light up for 5 seconds only when it detects motion, and with four AA batteries and four LEDs, it can light up more than 15,000 times. Assuming it lights up 200 times a day, it can last for over three months. [Case Overview] ■ Project Name: Sensor LED Tray for Shampoo ■ Challenge: Differentiating from competing brands and enhancing appeal within the standard shelf ■ Proposal: A product tray incorporating a battery-operated LED light with a motion sensor ■ Outcome: Adopted as a promotional tool primarily in the Chubu region ■ Expansion: A different shaped LED sensor light POP was adopted for the same brand's hair mask *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study on the mass production of the "KAMADO Gachagacha" aimed at the full store expansion of Logos Corporation. A staff member at one of the stores independently created a unique gachapon machine based on a multifunctional cooking grill, and the initiative to distribute novelty stickers and prize exchange tickets received great acclaim. Our company developed a design suitable for mass production, featuring a structure that allows capsules to be mixed smoothly. The simple design, printed only with flexo on cardboard, includes a larger handle that is easy for children to turn. [Case Overview] ■ Implementing Company: Logos Corporation ■ Project Name: KAMADO Gachagacha ■ Outcome: Ordered as a tool for nationwide store expansion ■ Award: JPM POP Creative Award 2021 Silver Prize *For more details, please download the PDF or feel free to contact us.

We would like to introduce the usage of our developed "unit-type LED board" in addressing the versatility challenges of shelf lighting that highlights product displays. Conventional tape LEDs require end processing of the cut surfaces and cannot accommodate multiple shelves, while fixing them with double-sided tape can dirty the shelves. This product features 12 LED boards with 9 lights each at 270mm and an intermediate cable with 4 branches as the basic specification, allowing for free connection via connectors. It can be easily fixed to metal fixtures using neodymium magnets on the back. 【Case Overview】 ■ Challenge: Each store has different shelf layouts, necessitating the provision of appropriately sized LEDs for each. ■ Proposal: A magnet-adhesive, freely combinable unit-type LED board. ■ Configuration of LED board: Designed to include connectors and wiring within 300mm. ■ Usage example: Can accommodate display shelves of W600mm with 2 boards and W900mm with 3 boards. *For more details, please download the PDF or feel free to contact us.

We would like to introduce a case study that combines our standard promotional tool, the "Sensor-Activated Voice POP," with life-size panels. The voice POP for the life-size panels uses the same circuit board as the standard product, with a larger speaker size. The box is made in E size, which is just the right size to accommodate the speaker, and it features an easy-to-assemble structure. It pairs well with life-size panels of anime and manga characters, as the character's voice can be heard coming from the real panel, providing a powerful experience and a high level of satisfaction for fans. 【Case Overview】 ■ Usage Scene: Used as a promotional tool for movies, with many successful implementations ■ Expandability: Customizable to play sound with a switch instead of a sensor, or to install an LED circuit board for lighting ■ Other Uses: Can be utilized for various projects such as events and exhibitions *For more details, please download the PDF or feel free to contact us.

We will introduce our "Sensor-based Voice POP" focusing on custom examples. It is a promotional tool that can deliver messages and appeal to people who are not aware of the product through sound. However, if the design and layout are not tailored to the installation situation, the effectiveness may not be as expected. Therefore, we emphasize the selection of components and configuration with a focus on flexibility. We can accommodate a wide range from simple patterns that prioritize cost to custom specifications that focus on design, and many customers have adopted our solutions. 【Case Overview】 ■ Custom Type: Allows free movement of the positions of speakers and motion sensors, and the design of cases with special shapes. ■ High Volume Type: Increases the number of batteries and replaces the speaker with a larger one. ■ Sound and Light Gimmick: Based on the voice POP, it is possible to combine sound and light by attaching LEDs. ■ Compact Thin Type: A standard type that emphasizes cost performance and compactness. *For more details, please download the PDF or feel free to contact us.

In response to rising logistics costs and raw material prices, we would like to introduce examples of using our "inner box-compatible fixtures" and "outer box-compatible fixtures." The "inner box-compatible fixture" can be expanded into a freestanding or hanging display, designed to transport products while still inside. Its compact design also improves stacking on pallets. The "outer box-compatible fixture" can transform the shipping box directly into a display, reducing paper usage, cutting costs, and being eco-friendly at the same time. It is designed for easy assembly by store staff. [Case Overview] - Inner box-compatible fixture: Can be used for both hanging and freestanding displays through easy detachment, allowing for designs that fit various sales areas. - Outer box-compatible fixture: Designed to fit within a size of 160, reducing transportation costs and utilizing the fixture as padding, eliminating the need for cushioning materials. - Results: Many instances of folding it small for transport and expanding it for use in-store to match the sales area. *For more details, please download the PDF or feel free to contact us.