[In-store promotional support case study] Kokuyo Co., Ltd.

Enjoyable both during and after creation! Design ideas to enhance crafting events.

This is a case where we proposed a paper craft for a product experience event at an aquarium using Kokuyo Co., Ltd.'s Dotliner Aqua. As a measure to expand recognition of Dotliner Aqua, we suggested using handmade hats inspired by the polar bear and pufferfish depicted on the product body as the crafting material. We focused on creating shapes that children would naturally want to make and designs that could be assembled intuitively. The crafting events held were always successful, and it has been decided to implement them at other aquariums as well. We also designed paper crafts inspired by tortoise hats and birds. [Case Overview] ■ Challenge: We want participants to experience the appeal of the product at the event. ■ Proposal: Handmade hats that are enjoyable both during and after making. ■ Three goals we wanted to achieve with the project: - It should be something that children would want to make. - It should be easy and fun for anyone to create. - It should provide a special experience that makes participants want to share on social media. *For more details, please download the PDF or feel free to contact us.

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