[In-store promotional support case study] Cosmetics manufacturer

Stand out even with a low budget and limited space! Successfully differentiated with a package that also serves as a display fixture.

We would like to introduce a case where we proposed a "product package and display fixture" for a skincare product to a certain cosmetics manufacturer. They requested a display fixture that would stand out as much as possible in a collaboration product planning with a character, but there were constraints of a limited budget and display space. We proposed a design that allows the package box to be used directly as a display fixture by unfolding it. The flap at the top of the box can be extended as a top board, achieving a significant display area that is 120mm larger than the height of the unopened box. [Case Overview] ■ Challenge: Create a display fixture that can differentiate itself with a low budget and space-saving design. ■ Proposal: A shape design that makes the package stand out while serving as a package. ■ Results: - Successfully differentiated through creative package design without incurring additional costs. - Received a direct production request for another collaboration product planning. *For more details, please download the PDF or feel free to contact us.

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