メンバーズ List of Products and Services

This is a case where the lack of resources for DX promotion was resolved, and the Product Manager (PdM) and Project Manager (PM) took the lead in growing the product. The Product Manager (PdM) led the development and content creation, doubling the percentage of active users of the app before and after the release. We grew the membership survey service and built a marketing infrastructure capable of collecting 45,000 customer data samples per instance. With the improvement in the self-sufficiency of the field, the management burden was reduced, allowing for more strategic resource allocation. *The specific support style for enabling the field to "self-drive" is detailed in the materials.

• MA

This is a case where we resolved inefficiencies caused by a shortage of specialized personnel and the proliferation of agencies, thereby improving the quality of e-commerce operations. Directors, designers, and engineers were stationed on-site to provide comprehensive support in the CRM and digital marketing areas, which had become overly reliant on specific individuals. We restructured the advertising operation system to consolidate agencies, achieving a reduction in communication costs and the aggregation of knowledge. The involvement of engineers with SaaS operational experience also strengthened the backend support system. *Details of the assignment system that supports the efficiency of e-commerce production and operations are explained in the materials.*

• MA

This is a case of engineering support that refreshed a previously opaque development environment, making it easier to scale the business. We revamped the architecture of the backend and infrastructure, enhancing operational transparency through the introduction of monitoring tools. By codifying the infrastructure and standardizing configurations, we successfully achieved significant reductions in construction man-hours and AWS costs during international expansion. We established a sustainable development and operational system through documentation and clarifying roles with the team in India. *The cost reduction results from system modernization can be viewed in the materials.

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This is a case study of a UX-driven renewal aimed at expanding brand awareness and encouraging new account openings among the younger demographic. We thoroughly analyzed insights targeting the younger audience and implemented a mobile-first structural design along with the optimization of customer experience. By improving SEO from the customer's perspective, we increased site visits from search by 72% and boosted login numbers by 80%. By enhancing the experiential value on the website, we ultimately achieved a 31% increase in account openings. *Examples of UI design cases that optimize user experience are currently available in the materials.

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This is a case where we provided comprehensive support in the design area on a resident basis to create experiential design that generates competitive advantage. As a member of the client's agile development team, we quickly executed UX design, UI production, and user testing from the customer perspective. We facilitated smooth interdepartmental collaboration within a siloed organization, contributing to rapid project advancement and the establishment of design guidelines. As a result, we achieved outcomes such as an increase in online purchase ratios and a reduction in in-store dwell time. *Details of the integrated business support with the client are explained in the materials.

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We supported the development of sustainable financial products that transform contributions to social issue resolution into customer experiences. We completed everything from the basic concept planning of the product to strategic planning that resonates with customers, and the production of landing pages incorporating sustainable web design. We achieved our deposit target of 10 billion yen, contributing to the acquisition of a new demographic, with over 95% of users stating they used sustainable deposits for the first time. This has become a model for implementing sustainability management that balances business growth and social contribution. *For details on the design methods that connect environmental contributions and business, please refer to the materials.

• MA

This is a case where the management of advertising was transitioned from being outsourced to external agencies to an in-house team led by bank employees. We switched from a traditional commission-based model to a resource-based support system, establishing a co-creation in-house structure with Nishinippon City Bank. Over three years, we accumulated knowledge and significantly improved the quality and speed of operations by utilizing generative AI. As a result, we successfully reduced advertising costs by 40% while increasing the number of applications by 1.6 times. *The phased roadmap for successfully in-house advertising is included in the materials.

• Ad management and operations

This is an example of dramatically improving the speed and quality of production through a fundamental review of the utilization and operational flow of generative AI. We independently developed a text generation AI tool specifically for our customers and standardized production skills by introducing a no-code CMS. We achieved overwhelming efficiency by reducing the delivery time to less than half, cutting production costs by 40%, and reducing operational resources by 70%. Through the transformation of business processes, we have created an environment where employees can focus more on enhancing high-value experiences. *Specific results of productivity improvement through generative AI can be confirmed in the materials.

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This is a project case where a complex large-scale site was restructured from a UX perspective to improve business outcomes. I participated as a PMO in a large-scale project involving about 200 people, supporting decision-making across departments and facilitating smooth execution. The entire site was reorganized along a "product axis," and a new design system was introduced that balances innovation and reliability. As a result, the number of transitions from the homepage to each product increased by an average of 1.5 times, significantly improving the customer experience. *The organizational chart for successfully executing a large-scale renewal is available in the materials.

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We provide advanced operational support for the implementation of major SaaS solutions such as Salesforce, Adobe Experience Cloud, and KARTE. From a neutral position, not tied to any specific tool vendor, we select and propose technologies that are well-suited to solving our clients' challenges. We execute scenario building for marketing automation (MA) and design 1-to-1 communication in the CRM domain at a practical level. With over 10,000 accumulated qualifications and specialized knowledge, we maximize the effectiveness of tool implementation. * A list of available tools and solutions is included in the materials.

• MA

We develop digital products that leverage cutting-edge technologies such as AI, IoT, and XR to grow businesses. We can accommodate various development phases, from PoC for new businesses to legacy system replacements and operational stabilization through SRE. We have a diverse technology stack including React, Go, and Python, and provide a results-oriented development framework that includes Scrum implementation and PMO support. We can make flexible adjustments to our structure and assign suitable engineers based on the scale and speed of the project. *For details on the scope of development support and the skill sets of our engineers, please refer to the materials.

• others

This is a professional service that consistently supports everything from the formulation of data utilization strategies, the construction of analytical foundations, to the establishment of operations in the field. Data scientists and engineers design data collection and analysis systems that are practical, based on an understanding of the business model. We support a wide range of cloud tools such as GCP, AWS, Looker, and Tableau, building an optimal foundation that is not tied to any vendor. We assist not only in the visualization of information but also in its concrete reflection in planning and creativity. *The support scheme by a data utilization specialized company can be confirmed in the materials.

• Database

This is a user experience design service where specialized UX researchers visualize customer touchpoint issues and provide feedback for management strategies. We have a research-focused company that extracts "truly usable" improvement data from on-site user behavior studies and data analysis. Certified UX designers proactively drive the proposal of solutions to issues, as well as implementation and execution. We excel not only in online activities but also in visiting stores and manufacturing sites, bringing a real-world perspective to UX renewal. *Examples of support for optimizing customer experience through UX design can be found in the materials.

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This is a decarbonization DX solution that utilizes digital technology to simultaneously achieve emission reduction and business growth. We support three areas, from streamlining sustainability operations (calculation) to product redesign through circular design and decarbonization marketing. Specialized personnel with both digital skills and GX literacy support the implementation of "environmental management," which is directly linked to corporate profits. We provide our practical knowledge, as we have been continuously utilizing 100% renewable energy since the fiscal year 2020. *For details on our unique solution that combines decarbonization and DX, please refer to the materials.

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We will integrate cutting-edge generative AI technology into on-site business processes to establish an efficient operational system that eliminates dependency on specific individuals. As a director of the General Incorporated Association Generative AI Japan, I will utilize the advanced knowledge accumulated to assist in practical tasks such as RFP creation, code development, and manual preparation. We will not only introduce tools but also support the transformation of the organization into one that accumulates "internal knowledge" through AI, independent of human labor and skills. By combining 30 years of operational methods with advanced AI, we will optimize costs and quality. *The specific workflow for business transformation through AI utilization is explained in this document.

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We provide PMO personnel to bridge the "gap" from planning to execution and ensure the successful implementation of complex DX projects. Our personnel possess both specialized technical skills and PM skills, handling stakeholder coordination, issue organization, and various planning processes. We can prevent departmental silos both inside and outside the organization, effectively translating management strategies into on-the-ground initiatives without degradation. We contribute to the successful realization of large-scale organizational changes and challenging DX initiatives. *Details of our PMO support to lead projects to success are thoroughly introduced in the materials.

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This is a DX field support service aimed at improving a company's "in-house execution capability," based on a unique method developed over 30 years of experience. Digital personnel become part of the client's organization and carry out tasks at a practical level, from building data infrastructure to utilizing AI and transforming business processes. It is not merely a task outsourcing service; the goal is to build an "autonomous organization" while accumulating know-how. Through long-term efforts, the purpose of this service is to maximize the ROI (return on investment) of digital investments. *Specific support schemes for successfully internalizing DX are published in this document.

• others