Operational support that reduced external fees and achieved a 1.6 times increase in the number of applications.
This is a case where the management of advertising was transitioned from being outsourced to external agencies to an in-house team led by bank employees. We switched from a traditional commission-based model to a resource-based support system, establishing a co-creation in-house structure with Nishinippon City Bank. Over three years, we accumulated knowledge and significantly improved the quality and speed of operations by utilizing generative AI. As a result, we successfully reduced advertising costs by 40% while increasing the number of applications by 1.6 times. *The phased roadmap for successfully in-house advertising is included in the materials.
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The phased roadmap for successfully internalizing advertising is included in the materials.
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The phased roadmap for successfully internalizing advertising is included in the materials.
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Our company is engaged in a business that supports DX (digital transformation) on-site through the accompaniment of digital talent. Thousands of digital professionals with diverse specialized skills in areas such as AI, cloud, UX design, and promoting the circular economy work alongside our clients to support their business operations. We strive to significantly accelerate and expand initiatives related to DX and GX (green transformation), contributing strongly to the transformation of our clients' businesses and society.
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