Improved user pathways by an average of 1.5 times through the reorganization of the product axis.
This is a project case where a complex large-scale site was restructured from a UX perspective to improve business outcomes. I participated as a PMO in a large-scale project involving about 200 people, supporting decision-making across departments and facilitating smooth execution. The entire site was reorganized along a "product axis," and a new design system was introduced that balances innovation and reliability. As a result, the number of transitions from the homepage to each product increased by an average of 1.5 times, significantly improving the customer experience. *The organizational chart for successfully executing a large-scale renewal is available in the materials.
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The organizational chart for successfully carrying out the large-scale renewal is available in the materials.
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The organizational chart for successfully implementing a large-scale renewal is available in the materials.
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Our company is engaged in a business that supports DX (digital transformation) on-site through the accompaniment of digital talent. Thousands of digital professionals with diverse specialized skills in areas such as AI, cloud, UX design, and promoting the circular economy work alongside our clients to support their business operations. We strive to significantly accelerate and expand initiatives related to DX and GX (green transformation), contributing strongly to the transformation of our clients' businesses and society.
