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"Even if we offer a job offer, candidates flow to other companies or different industries," and "The real appeal of factories is not conveyed to job seekers." In the manufacturing and construction industries, where securing talent for technical and on-site positions is becoming increasingly difficult year by year, declining job offers is a matter of survival. With the average hiring cost per person said to be around 800,000 yen, declining offers not only wastes investment but also directly leads to a disruption in future technical succession. This document unravels the "real reasons" why job seekers decline job offers using data and explains communication methods to enhance their enthusiasm for joining the company. What is particularly important in the manufacturing and construction industries is not the polished words on recruitment websites, but rather real information such as "the actual workplace atmosphere," "the character of the craftsmen," and "the pace of work." This document proposes steps to intuitively convey these aspects and alleviate concerns through the use of "video content." Additionally, we introduce a video in-house production program called "MOVIENT," which enables HR personnel to easily and cost-effectively create recruitment videos for their companies.

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With the spread of AI tools, anyone can now create videos in a short time and at a low cost. However, in the manufacturing and B2B sectors, there has been a sharp increase in concerns such as "we made a video, but it didn't lead to business negotiations" and "it isn't being viewed." This document redefines videos not as "content," but as "sales tools" that automate and standardize the sales process, serving as a practical guide to achieving results. It clearly distinguishes between "work efficiency improvements" that AI can handle and "strategies and scenario designs that only humans can interpret in the context of the customer," explaining the factors that differentiate from competitors. It systematizes practical methods that can be used starting tomorrow, such as the "video weaponization strategy" that standardizes the communication of top salespeople, the "common points of failed videos" that prevent the pitfalls of cheap purchases, and the "hybrid operation" that smartly differentiates between "AI/in-house production" and "professional production." This is a must-read for companies that want to transform videos from a temporary expense into an "investment" that generates revenue in the future.

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"I want to start using social media, but what should I make videos about?" "Is social media effective even in manufacturing and B2B?" For companies with such questions, we provide a roadmap that summarizes the overall picture of utilizing social media videos. Social media has now become a platform for searching information, and especially videos are the best means to convey aspects that are difficult to communicate through drawings or catalogs, such as "the movement of products," "the energy on-site," and "the trustworthiness of the company." In this document, professionals in video production clearly explain the "steps to achieve results on social media" in four easy-to-understand stages, from strategic design to specific operational and improvement methods. It is packed with know-how to build social media as a channel that continuously generates inquiries in the long term, rather than being a fleeting trend.

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In recent years, the use of video in B2B sectors such as manufacturing and construction has been rapidly increasing. However, it is not uncommon for videos produced at a high cost to end up "buried on the company's website." This document serves as a practical guide to ensure that videos do not become a "costly purchase" but instead become an "asset" that can be repeatedly utilized in sales activities, exhibitions, and technology transfer. From the basic design of "what to deliver, to whom, and how," to tips for sales representatives to effectively use tablets, and methods for measuring effectiveness, we have compiled important points that B2B company representatives should check in a checklist format. We have minimized the use of technical jargon, making it content that can be implemented on-site starting tomorrow.

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"We want to start utilizing videos but lack the know-how." "We want to reduce outsourcing costs and bring production in-house." "The videos we created are not leading to results." These challenges will be addressed by Tone-Up, a creative company with 107 years of experience. Our new service, 'MOVIENT,' goes beyond mere 'video education' and provides a comprehensive system to support corporate video production and utilization. **Solutions through Five Pillars:** - E-Learning: Systematic learning from the basics to editing. - School: Training creators with immediate impact through direct instruction from professionals. - Webinar: Regular updates on the latest trends, including generative AI utilization techniques. - Marketing: Transforming videos into 'results' through social media and advertising operations. - Studio: High-quality production and collaborative "on-the-job training" with professionals. In addition to speeding up and reducing costs through in-house production, we support strategic video utilization that doesn't just end with creation by adding a professional perspective. You can flexibly combine the necessary services to suit your company's phase.

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● Reasons why video utilization in B2B companies is now in demand ● Common "four concerns" in corporate video utilization and their solutions ● Key points for "strategic design" to avoid failure ● A guide for selecting video types based on purpose and phase ● Criteria for deciding between in-house, outsourcing, and hybrid systems ● How to effectively implement the PDCA cycle to maximize results

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"I created a video, but it won't play," "It doesn't lead to business negotiations," "When the person in charge changes, operations stop"... These issues faced by many B2B companies stem from viewing video as a "one-off initiative." This document thoroughly explains a four-stage growth process to evolve video into a "asset" that generates continuous profits for companies. From the basics of strategic design to "area initiatives" that connect sales, exhibitions, and social media, and the "self-driving" approach that differentiates between in-house production and outsourcing, we have condensed practical know-how.

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As many companies engage in video production, the number of those struggling with "not achieving the expected results" is rapidly increasing. The primary cause of this issue lies not in the quality of the video, but in the "design" before production. This document thoroughly explains the "seven perspectives" that are essential for directly linking videos to business outcomes. It covers all the items that should be organized before starting production, from setting objectives to defining the target audience, establishing KPIs, and selecting the appropriate channels for utilization. This is a must-read video marketing bible that you should definitely go through before thinking, "Let's just make a video."

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The importance of utilizing videos is increasing in the manufacturing industry, from exhibitions and sales materials to recruitment activities and even technology transfer. However, there are not a few challenges such as, "When I try to start, I don't know the cost implications," and "I tried to create it in-house, but the results are not as expected." This document objectively compares the advantages and disadvantages of "outsourcing" and "in-house production" in video production. It visualizes often overlooked factors such as "the workload of the person in charge" and "equipment acquisition costs," and simulates which option yields higher productivity. Along with three recommendations to avoid failure, please use this as a checklist to determine the optimal video production system for your company.

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In the modern B2C market, the most effective means to move consumers' hearts and make them think "I want to buy" is video. With an overwhelming amount of information said to be about 5,000 times that of text, video conveys the appeal of products instantly and fosters trust in the brand. However, there are not a few cases of failure, such as "even if we make a video, it doesn't get viewed" or "it costs too much and yields no results." This guidebook condenses the know-how to avoid such failures and ensure tangible results. It dispels the image that "video is expensive and difficult" and introduces specific steps to start small and grow big. The content is practical and can be immediately applied to promotional activities starting tomorrow, such as improving conversion rates on e-commerce sites, spreading on social media, and acquiring repeat customers after purchase. This is an essential resource for all B2C businesses that want to create emotional connections with customers and maximize sales.

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This is a practical guide to utilizing video, which is essential for success in B2B business. Modern B2B buyers complete 57% of the purchasing process before contacting sales representatives, and 73% watch videos before making a purchasing decision. This document explains the success principles that lead to results, based on concrete data showing that videos can extend website stay time by an average of 2.6 times and improve conversion rates by up to 80%. A one-minute video contains the equivalent of 1.8 million words of information, making it possible to effectively convey the value proposition of complex products or services in a short amount of time. Especially in B2B, where the decision-making process is lengthy, showing the "face of the company" through video and allowing potential customers to see the actual products and services is significant for building trust early on. As digital transformation accelerates, video becomes an important strategic asset that influences a company's competitiveness.

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