[Must-see for HR and Recruitment Personnel] Prevent the Outflow of Excellent Technical Talent and Offer Declines! In-house Video Production Know-how Unraveled from Job Seekers' True Feelings
"Even if we offer a job offer, candidates flow to other companies or different industries," and "The real appeal of factories is not conveyed to job seekers." In the manufacturing and construction industries, where securing talent for technical and on-site positions is becoming increasingly difficult year by year, declining job offers is a matter of survival. With the average hiring cost per person said to be around 800,000 yen, declining offers not only wastes investment but also directly leads to a disruption in future technical succession. This document unravels the "real reasons" why job seekers decline job offers using data and explains communication methods to enhance their enthusiasm for joining the company. What is particularly important in the manufacturing and construction industries is not the polished words on recruitment websites, but rather real information such as "the actual workplace atmosphere," "the character of the craftsmen," and "the pace of work." This document proposes steps to intuitively convey these aspects and alleviate concerns through the use of "video content." Additionally, we introduce a video in-house production program called "MOVIENT," which enables HR personnel to easily and cost-effectively create recruitment videos for their companies.
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■ Structure of this document (Total 10 pages) 1. Introduction: Why is "withdrawal from selection and job offers" not stopping now? (The current situation of a seller's market where 1 in 3 experiences job offer withdrawal) 2. The true cause of withdrawal: The "three reasons" job seekers decide to withdraw, viewed through data and candid opinions 3. Communication techniques: The frequency of contact and follow-up system that fosters a sense of "security" to prevent job offer withdrawal 4. Job seekers' true feelings: What job seekers really want to know is not "nice words" but the "real atmosphere" (the limitations of text and photos) 5. Utilizing video: Surpassing the limitations of text! Steps for motivation formation using "video" (the effectiveness of employee interviews and day-in-the-life videos) 6. Recommendation for in-house production: The reason why recruitment videos should be "in-house production" rather than "outsourced" 7. Summary & service introduction: Introduction to the video in-house production program "MOVIENT" that achieves a reduction in job offer withdrawal rates
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■ Recommended for hiring managers with the following challenges: - 【Preventing Offer Declines】 I want to prevent candidates from changing their minds and accepting offers from other companies during the period between the job offer and their start date. - 【Revising Motivation Formation】 I want to know specific ways to follow up with candidates and the appropriate frequency of communication (once every 2-3 weeks) and how to arrange meetings. - 【Communicating Workplace Appeal】 I don't know how to convey our company's technical capabilities and the "real atmosphere and warmth of the people" in our factory to job seekers. - 【Reducing Recruitment Costs】 I want to break free from relying solely on job advertisements and agents and strengthen our own communication efforts. - 【Preventing Mismatches】 I want to prevent early turnover due to candidates feeling that the job is "different from their expectations" after joining and hire people who will thrive in the long term. This is an explanatory document filled with tips for capturing the hearts of candidates, built on a hybrid system where "simple videos are produced in-house quickly and cheaply, while competitive videos are created by professionals."
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Our company is celebrating its 106th anniversary this year, specializing in video production, graphic design, and exhibitions, and we engage in production, construction, and operational services. We focus on video production from the planning proposal stage, primarily for product introductions, company introductions, exhibition videos, and showroom videos, and we excel at conveying the strengths of products for BtoB companies. "We create videos that clearly communicate complex structures and difficult-to-understand systems." "We study our clients' products to propose expressions and content." We will propose and deliver impactful videos using filming, animation production, and 3DCG production. We explain the benefits of in-house video production for companies using visual materials in an easy-to-understand manner. In today's rapidly aging society with a declining birthrate, we can contribute to addressing the urgent issue of technology transfer in the manufacturing industry. Please feel free to contact us.
