"Posting for the time being" is graduated. A practical guide to accurately convey the appeal of products and technological capabilities on social media, leading to business negotiations and recruitment.
"I want to start using social media, but what should I make videos about?" "Is social media effective even in manufacturing and B2B?" For companies with such questions, we provide a roadmap that summarizes the overall picture of utilizing social media videos. Social media has now become a platform for searching information, and especially videos are the best means to convey aspects that are difficult to communicate through drawings or catalogs, such as "the movement of products," "the energy on-site," and "the trustworthiness of the company." In this document, professionals in video production clearly explain the "steps to achieve results on social media" in four easy-to-understand stages, from strategic design to specific operational and improvement methods. It is packed with know-how to build social media as a channel that continuously generates inquiries in the long term, rather than being a fleeting trend.
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basic information
■Content of the document: 14 pages in total (PDF format) 1. The superiority of SNS videos: Why "videos" resonate more than images or text 2. Common pitfalls: How to avoid unclear objectives, halted updates, and self-satisfaction 3. Practical 4-step roadmap - STEP 1: Strategy design (tips for target setting and media selection) - STEP 2: Planning and production (differentiating between short and long videos and structuring proposals) - STEP 3: Posting operation (utilizing hashtags and building communities) - STEP 4: Analysis and improvement (measuring effectiveness and how to implement PDCA) 4. SNS-specific utilization guide: Differentiating use of YouTube, Instagram, Facebook, etc.
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■Specific Utilization Scenarios - PR for Technology and Quality: Share videos on social media showcasing processing precision and testing procedures that cannot be conveyed through catalogs, gaining technical trust. - Recruitment Branding: Create videos of the factory atmosphere and employee interviews. Prevent mismatches and approach highly motivated talent. - Creating Touchpoints with New Customers: Use short videos to raise awareness of products among potential customers who cannot attend trade shows and guide them to the website. - Follow-up with Existing Customers: Distribute videos introducing maintenance methods and new features of products to promote repeat business discussions. This is an essential roadmap for promotional and public relations personnel in the manufacturing and construction industries who want to "spread their technology and products using social media."
Company information
Our company is celebrating its 106th anniversary this year, specializing in video production, graphic design, and exhibitions, and we engage in production, construction, and operational services. We focus on video production from the planning proposal stage, primarily for product introductions, company introductions, exhibition videos, and showroom videos, and we excel at conveying the strengths of products for BtoB companies. "We create videos that clearly communicate complex structures and difficult-to-understand systems." "We study our clients' products to propose expressions and content." We will propose and deliver impactful videos using filming, animation production, and 3DCG production. We explain the benefits of in-house video production for companies using visual materials in an easy-to-understand manner. In today's rapidly aging society with a declining birthrate, we can contribute to addressing the urgent issue of technology transfer in the manufacturing industry. Please feel free to contact us.
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