Prevent "this wasn't supposed to happen" after production. Explaining a design framework that enables efficient video utilization.
As many companies engage in video production, the number of those struggling with "not achieving the expected results" is rapidly increasing. The primary cause of this issue lies not in the quality of the video, but in the "design" before production. This document thoroughly explains the "seven perspectives" that are essential for directly linking videos to business outcomes. It covers all the items that should be organized before starting production, from setting objectives to defining the target audience, establishing KPIs, and selecting the appropriate channels for utilization. This is a must-read video marketing bible that you should definitely go through before thinking, "Let's just make a video."
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basic information
- Title: Guide to Designing and Organizing Corporate Videos that Lead to Results - Format: PDF format (10 pages in total) - Content: 1. Why do videos not lead to results? (4 common challenges) 2. The importance of the "design phase" in the production process 3. "7 perspectives" for achieving results (Purpose, Target, Customer Journey, Value Provided, CTA, KPI, Utilization Channels) 4. [Reference Edition] Checklist before starting video production - Features: A explanatory document focused on the "upstream process" of video production. It includes frameworks that can be directly used when placing orders with production companies or during internal planning. It systematizes the thought process for creating "effective videos" from a business and practical perspective, rather than discussing specialized video technology.
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Applications/Examples of results
- Requirements definition before production: A guide to eliminate misunderstandings among stakeholders and to smoothly advance the project when starting the production of exhibition videos or product introduction videos. - Orientation materials for outsourcing: An organized sheet to logically convey the company's challenges and objectives when requesting production companies. - In-house training and support for internal production: A textbook for planning and structuring when internalizing video production in public relations and sales planning departments. - Improvement of existing videos: A diagnostic tool to reflect on where the design may have been inadequate when feeling that "the response to previously created videos is not good." It is highly valued, especially in the manufacturing industry dealing with complex products and technologies, as a step to organize information and clarify "who to deliver, what to deliver, and how to deliver."
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Company information
Our company is celebrating its 106th anniversary this year, specializing in video production, graphic design, and exhibitions, and we engage in production, construction, and operational services. We focus on video production from the planning proposal stage, primarily for product introductions, company introductions, exhibition videos, and showroom videos, and we excel at conveying the strengths of products for BtoB companies. "We create videos that clearly communicate complex structures and difficult-to-understand systems." "We study our clients' products to propose expressions and content." We will propose and deliver impactful videos using filming, animation production, and 3DCG production. We explain the benefits of in-house video production for companies using visual materials in an easy-to-understand manner. In today's rapidly aging society with a declining birthrate, we can contribute to addressing the urgent issue of technology transfer in the manufacturing industry. Please feel free to contact us.
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