[B2B Essential] Success Principles to Improve CVR by 80% with Product Introduction Videos
Accelerate trust building with the communication power of '1.8 million words in one minute.' How to increase CVR by up to 80% with videos viewed by 73% of B2B buyers.
This is a practical guide to utilizing video, which is essential for success in B2B business. Modern B2B buyers complete 57% of the purchasing process before contacting sales representatives, and 73% watch videos before making a purchasing decision. This document explains the success principles that lead to results, based on concrete data showing that videos can extend website stay time by an average of 2.6 times and improve conversion rates by up to 80%. A one-minute video contains the equivalent of 1.8 million words of information, making it possible to effectively convey the value proposition of complex products or services in a short amount of time. Especially in B2B, where the decision-making process is lengthy, showing the "face of the company" through video and allowing potential customers to see the actual products and services is significant for building trust early on. As digital transformation accelerates, video becomes an important strategic asset that influences a company's competitiveness.
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basic information
- Why Video is Necessary for B2B Companies Now: The importance of video as a strategic asset and an explanation of its information transmission efficiency (1 minute = 1.8 million words). - Accelerating Trust Building and Improving Engagement: Trust-building techniques that shorten the decision-making process and data showing a 2.6 times increase in time spent and up to 80% improvement in conversion rates. - Changing Market Environment and Buyer Behavior: Market research data indicating that 73% of B2B buyers watch videos before making a purchase, and 59% of executives prefer gathering information through videos rather than articles. - The Shareability of Video: The superiority of video, which records over four times the share rate compared to other content formats. - Responding to the Digital-First Journey: The role of video content in a modern context where 57% of the purchasing process is completed before sales contact.
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Applications/Examples of results
This document can be utilized for the marketing and sales activities of B2B companies facing the following challenges: - Explanation of complex products and services: Leveraging the ability to convey information equivalent to 1.8 million words in one minute, we can present the value proposition of technically complex products in a short amount of time. - Approaching executives and decision-makers: We efficiently deliver essential information to executives and managers, who have significant time constraints (59% prefer video). - Early establishment of trust: In the lengthy decision-making processes typical of B2B, we gain trust in the early stages of consideration through visualization via video. - Promoting internal discussions: Utilizing a sharing rate that is four times higher than other formats, we facilitate smooth information sharing and deliberation within potential clients. - Providing digitally conclusive information: We provide decision-making materials at the right time to buyers who have completed their information gathering before the sales representatives intervene. As competing companies strengthen their use of video, this content is useful for companies that view investment as a "necessity" in their strategic planning.
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Company information
Our company is celebrating its 106th anniversary this year, specializing in video production, graphic design, and exhibitions, and we engage in production, construction, and operational services. We focus on video production from the planning proposal stage, primarily for product introductions, company introductions, exhibition videos, and showroom videos, and we excel at conveying the strengths of products for BtoB companies. "We create videos that clearly communicate complex structures and difficult-to-understand systems." "We study our clients' products to propose expressions and content." We will propose and deliver impactful videos using filming, animation production, and 3DCG production. We explain the benefits of in-house video production for companies using visual materials in an easy-to-understand manner. In today's rapidly aging society with a declining birthrate, we can contribute to addressing the urgent issue of technology transfer in the manufacturing industry. Please feel free to contact us.
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