コシオカ産業 List of Products and Services

Text advertising refers to advertisements composed solely of text, which set a URL within a website and guide users to a specific page through clicks. These ads can be placed in relatively small areas on a page and are utilized in search advertising, which is a type of listing advertisement. When advertising on portal sites or news sites, pricing is determined based on the media's value and expected effects, taking into account factors such as the page or category where the ad will be placed, the duration of the placement, the monthly visitor count, page views, and user segments. Text ads have the disadvantage of being less noticeable compared to banner ads or display ads that use images. However, they offer advantages for advertisers, such as lower costs, ease of creation, and the ability to differentiate through textual expression. For example, when attractive phrases like "quickly" or "for free" are used, visitors to the site might think, "Maybe I’ll take a look?" and click on the text ad without realizing it is an advertisement. By using compelling words that attract attention, while narrowing down the target audience and providing clear introductory text, it is possible to increase the number of visitors to the advertisement.

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Advertising, as the name suggests, is about "broadly informing many people about companies, products, services, etc." Listing ads are advertisements conducted for specific keywords on platforms like "Google" and "Yahoo!" They appear at the top of search results when users search, allowing for effective targeting of users who are interested in products or services, thus making it easier to enhance cost-effectiveness. Additionally, there is the advantage of being able to freely set budgets, making it easy to start with a low budget. Conversely, there is a drawback in that it is not suitable for approaching users whose needs have not yet become apparent. Social media advertising is essential in current website management, as utilizing social media is indispensable. For example, Facebook's "Like Ads" and Twitter's "Promoted Accounts" are used to create 'connections' with consumers and targets. Furthermore, by using Instagram's "Post Ads" or Twitter's "Promoted Tweets," advertisers can direct users who click on ads to specific pages or encourage app installations, making it common to use ads aimed at 'communicating' messages.

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Public relations is "the activity of getting information covered by the media." For example, it includes announcing events on blogs or promoting new products through social media. Recently, the proliferation of social media has allowed users to easily share information, significantly influencing information gathering and consumer decision-making online. Companies often conduct public relations activities using their official websites (for announcements and press releases) in conjunction with these platforms. The "content" mentioned previously is effective for both new and existing customers, while the "public relations" discussed this time is effective in cases where there is already interest in or awareness of the company, such as through social media and video distribution, making it effective for existing customers. Our company also engages in public relations through columns and Twitter.

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Persona Setting We define the target individuals and provide the necessary user experience. For example, when considering content for a website, we set multiple personas. For instance, "customers" and "job seekers." For "customers," we would create pages for products and services that they are likely to view. For "job seekers," while we need a conditions page, we should also include testimonials from current employees (especially those of similar age), creating a user-focused page that conveys the company's atmosphere. Publishing Sites Let's plan content considering various premises such as websites and social media. Recently, from the perspective of product branding, we have started to see campaigns and landing pages that diversify visuals to convey strong impact and messaging. Moreover, the use of "owned media," where companies develop their own media and combine it with public relations and advertising for high marketing effectiveness, has gained attention, leading to diversification in corporate media.

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"The purpose of a company is to create customers." This is a quote from Drucker, the god of management. Therefore, "marketing" is an important point. It connects to all marketing activities, and it is precisely about "contributing to the company's profits." It involves effectively promoting the company's image and making products and services known to many people online to boost sales. ● Characteristics of WEB Marketing It can be effectively conducted online, and the measures that please customers are easy to analyze. For example, a beverage manufacturer conducted campaigns and announcements on multiple social media platforms like Twitter and Facebook. As a result of giving away novelties to campaign winners, there was an increase in user posts of product and gift images (expanding recognition), which led to sales promotion. Moreover, based on this result, quantifiable analysis can be conducted, which can be utilized for future activities. This is an effective use of the characteristics of social media in WEB marketing.

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●3C Analysis 3C analysis is a marketing method that summarizes and analyzes three elements: "Market and Customers (Customer)," "Competitors (Competitor)," and "Company (Company)," to identify essential factors for success known as "KSF (Key Success Factor)." It serves as a framework to understand market and customer needs, analyze the market share and evaluation of competitors, and identify the strengths and challenges of one's own company. There is also a concept called "4C," which adds "Co-Operator" to the 3C framework. A co-operator refers to elements that aim to strengthen business through alliances such as inter-company collaborations. ●5C Analysis 5C analysis is a framework consisting of five elements: "Market and Customers (Customer)," "Competitors (Competitor)," "Company (Company)," "Customer's Customer," and "Customer's Competitor." It is generally said to have derived from 3C analysis... For more details, please refer to the related links.★

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The foundation of marketing is the 3C analysis. Therefore, it is said that "3C analysis is important." 3C refers to the initial letters of the English words "Company," "Customer," and "Competitor." Company… Your company's sales, services, characteristics, etc. Customer… Consumer needs, etc. Competitor… Other companies in the same industry competing in the same market. By analyzing these 3Cs, you can understand the current situation of the company and create a foundation for developing marketing strategies for future product development and sales methods. For more information on the 3C analysis method, please see the related links.

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In marketing, "promotion" can be summed up as "sales promotion activities." By making customers widely aware of our products and services, we aim to increase sales and profits. What is 4P? In promotion strategy, 4P refers to the seller's perspective, taking the first letters of Product, Price, Place, and Promotion. *Conversely, from the buyer's perspective, it becomes "4C." Let's take a look at what these 4Ps are. For more details, please check the related links★

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At wedding venues and restaurants, they often distribute novelties as a special gift for visitors, and many places offer novelties when you finalize your bridal jewelry purchase. Receiving a wonderful novelty leaves a good impression and increases the contract rate. When creating novelties, it would be lovely to use shades of blue, inspired by "Something Blue," which brings happiness to brides. Now, what kind of items would be appreciated... For more details, please check the related links★

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Koshioka Industries uses glassine paper for their novelty packaging. Many fans say things like, "I love the crunchy texture" and "The slightly translucent look is magical." Glassine paper has been used for a long time, so it also has a nostalgic atmosphere. Glassine paper has high transparency, a glossy finish, and a very smooth texture. It is also oil-resistant and water-resistant, making it suitable for various situations. For more details, please check the related links★

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The effects of ultraviolet rays are serious, as they can cause spots and aging, as well as lead to eye redness and cataracts, making them a close yet significant concern. Since ultraviolet rays are present year-round, UV care is, of course, necessary throughout the year. As the sunlight and ultraviolet rays gradually become stronger, we will introduce effective items for UV protection, along with their features and how to choose them by category! For more details, please check the related links★

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During the rainy season, when it's not uncommon to have consecutive rainy days, it's easy to feel a bit down. You don't want your favorite bag or its contents to get wet in the rain. In this season with increased rainfall, I highly recommend the popular clear series. Let's enjoy stylish fashion even on rainy days with these trendy clear items! Here are some fashionable ideas for clear bags and clear pouches! For more details, please check the related links★

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Did you know that the "Plastic Resource Circulation Promotion Act" was enacted in June 2021? With the enforcement of the "Plastic Resource Circulation Promotion Act" starting in April 2022, spoons and forks that were previously available for free at supermarkets and convenience stores will now be subject to a fee. Many people already carry reusable bags (eco-bags), but it is expected that more people will start carrying their own cutlery from 2022. So, why not distribute eco-friendly novelty items? For more details, please see the related links.

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This time, we will introduce recommended novelties for the upcoming spring event. It may seem like it's still far away, but let's start preparing now! It's important to give heartfelt goods to the new employees who will be working with us. You might be unsure about what to choose from the many novelties available. Distributing stationery that can be used for work or items that can be used in their new lives is also a good idea! Now, let’s introduce what kinds of items will be appreciated. For more details, please see the related links.

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Have you ever sent a greeting card? A "greeting card" is a card created with greetings or congratulatory messages for celebrations such as Christmas or the New Year. In Japan, there is a custom of sending New Year's cards (nengajo) and summer greeting cards (shochuubai). <How to write and rules> Unlike in Japan, where there are strict manners, you can write freely as long as your feelings are conveyed. However, avoid content that may hurt the recipient or inappropriate words. Additionally, there seem to be some rules regarding how to write on the message card, so I will introduce those. Please see the related links for more information.

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In the midst of this, students preparing for entrance exams are diligently studying every day to strive for admission to their desired schools. ◇Things to be careful about when distributing novelties to exam candidates Students preparing for entrance exams, with the exams approaching, are very sensitive. When distributing items that may evoke thoughts of "failure" or "repeating a year," careful consideration is necessary. For example, novelties branded with "Koshioka Prep School" may be perceived by students as having "bad luck." That said, the reminder effect, which is the original purpose of novelties, is also important. For more details, please see the related links.

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What items are appreciated when given as gifts? However, during the year-end and New Year greetings, many items tend to overlap. "Receiving so many of the same thing...” “Isn't there something more thoughtful...?” It seems that many people feel this way when they look at novelties from the perspective of the recipient. Here are three points to consider when searching for items that will be appreciated when given... For more details, please see the related link!

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As the leaves of the trees begin to change color around this time, how are you doing? In the first installment last time, we introduced products made from corn, but the second installment features paper and resin! We are introducing products made with the new material, MAPKA. MAPKA is primarily made from paper, consisting of a three-layer structure with a 55% paper powder MAPKA layer sandwiched between two extruded PP layers. It is classified as non-plastic and is not subject to container recycling laws. Additionally, the molding temperature for the trays is about 30% lower than that of conventional plastic sheets, ranging from 180°C to 200°C, allowing for more energy-efficient molding. Products that can be made using MAPKA include cups, combs, and pencil cases, among others. Our company collaborates with carefully selected design firms, promotion companies, and branding agencies. We provide optimal planning and design tailored to our customers' needs and aspirations. If you are considering SDGs products, please leave it to Koshio Industries, where planning professionals are available.

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Throughout the year, companies are holding campaigns, right? Autumn campaigns, anniversary campaigns, year-end and New Year campaigns, and so on... If a campaign is successful, it can leave a strong impression of products or services and generate a very high effect on sales promotion. Depending on the idea, it can also differentiate from competitors. And an essential part of any campaign is promotional items! Items that almost always rank high in the list of desirable promotional items received during campaigns include: ◇ Masks ◇ Eco bags ◇ Stationery Additionally, promotional items that feature stylish designs or reflect the characteristics of the company are popular! At Koshio Industry, we are not only continuing our existing popular masks and tote bags but also launching new products one after another. "If only promotional goods weren't so ordinary..." "I want to differentiate from other companies..." "I want to create stylish promotional items..." "I want to make original goods, but the budget doesn't match..." If you have any of these thoughts, please consider Koshio Industry's promotional items.

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Corporate branding has many advantages. - Differentiation from competitors - Increased employee motivation - Enhanced social credibility and so on. One effective method of corporate branding is the creation of original novelties. As time goes on, the novelty goods distributed have also changed; the era of distributing cheap products in bulk is over, and more companies are providing high-quality items. It is said that excellent novelties embed the "message" that the company wants to convey. In other words, simply printing a logo or company name on ready-made products does not qualify as excellent novelties. Novelties, which serve as powerful advertising media, have an effect equivalent to that of business cards. While they may require some cost and effort, creating novelties that convey the desired message through original novelties is considered a modern approach to excellent novelties. On top of that, think about the desired functions, texture, design, and items that one wouldn't buy for themselves but would be happy to receive, and express them with designs that symbolize the company, such as logos, characters, and theme colors. Creating memorable novelties could be a step toward enhancing corporate value.

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Our MONOCOTO Design Lab division is engaged in providing solutions for novelties. The "MONOCOTO Cotton Drawstring Bag" is not only a small item holder but also a convenient drawstring series that is easy to use daily. Made from thick cotton fabric that is not easily see-through and has a pleasant texture. It looks great on its own, and the sturdy yet soft fabric has colors that stand out when placed in a clear bag. If you are having trouble with novelty goods, please feel free to consult us. We also accept inquiries online. 【Features】 - Easy-to-use in 3 sizes and available in 4 trendy colors - The frill at the opening and tape-like handles add a cute adult touch - A versatile drawstring bag that can be used alone or inside another bag - A wide range of sizes from small item holders to those that can fit A4 documents - The silhouette with frills when cinched tight is a key feature *For more details, please refer to the related links or feel free to contact us.

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Our MONOCOTO Design Lab division is engaged in providing solutions for novelties. The "MONOCOTO One-Mile Style Eco Bag" is the perfect size for a quick outing. With a two-color weave, it has a soft texture and a smooth feel. The design looks stylish with the edging on the handles and the rounded bottom, and it becomes palm-sized when stored. If you have any issues with novelty goods, please feel free to consult us. We also accept online inquiries. 【Features】 ■ Easy to carry as an eco bag for two ■ No stress carrying it around anytime ■ Made from materials typically used in suits, it is wrinkle-resistant, lightweight, and durable ■ Compact size makes it easy to fit into a bag ■ Handle shape designed for ease of carrying *For more details, please refer to the related links or feel free to contact us.

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Our MONOCOTO Design Lab division specializes in solutions for novelties. The "MONOCOTO Clear Tote Bag" is an attractive clear tote series featuring thick PVC material and synthetic leather handles. It is resistant to water and rain, making it easy to use in any season. By simply changing the contents, you can customize it to match your own style. If you have any issues with novelty goods, please feel free to consult us. We also accept inquiries online. 【Features】 ■ High-quality, thick PVC material ■ Uses luxurious metal fittings ■ Synthetic leather handles with a premium feel *For more details, please refer to the related links or feel free to contact us.

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Creating and distributing novelties can bring various benefits such as "increased recognition" and "enhanced corporate image," but there are also disadvantages to be aware of. To avoid failures in novelty creation, it is essential to understand the disadvantages as well. In this column, we will explain the disadvantages and advantages of creating novelties, along with points to consider when making them. 【Contents】 ■1. Let's understand the "disadvantages" before creating novelties ■2. Disadvantages of novelties ■3. Advantages of novelties ■4. Points to consider when creating novelties, taking the disadvantages into account ■5. How to achieve effects from creating and distributing novelties... *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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Summer greetings, mid-year gifts, year-end gifts, etc. The timing for visiting business partners to offer greetings varies, but it's important to note that the appropriate timing for sending mid-year and year-end gifts may differ by region. This column explains the suitable timing for sending mid-year and year-end gifts, as well as changes related to greetings due to the impact of the coronavirus. Additionally, we will introduce points on how to choose novelties to give to business partners. [Contents] 1. Greetings to business partners at various timings 2. The timing for sending mid-year and year-end gifts 3. Changes due to the impact of COVID-19 4. With the increase in contactless interactions, make use of novelties! 5. If you want to create memorable novelties, leave it to "Koshioka Industries"! *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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"Copyright" is an important point to be aware of when creating novelties. If you infringe on "copyright," you may face imprisonment or fines, and it could also lead to a decline in the company's image, so caution is necessary. In this column, we will provide a detailed explanation of "copyright," which is something to be careful about when making novelties. We will also introduce cases that constitute copyright infringement. [Contents] ■1. What is copyright? ■2. Cases of copyright infringement ■3. Cases that do not infringe copyright ■4. Penalties related to copyright infringement, etc. ■5. Be cautious of copyright! How to create novelties that will please others *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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This article explains promotions for restaurants. We will introduce effective promotional methods for acquiring new customers and encouraging repeat visits. This is especially essential for those who are struggling with decreased customer numbers and sales due to the impact of COVID-19, or for those who want to promote but are unsure of what specific actions to take. [Contents] 1. Restaurants × Promotions: Challenges faced during the COVID-19 pandemic 2. Concerns faced by restaurants 3. Points to consider when promoting 4. What does promotion in restaurants entail? *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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Many people currently engaged in sales promotion activities may have the following concerns: "I see scenes of novelty distribution on the streets, but I don't know how to do it for my own company," "I distribute novelties without understanding their meaning or effectiveness, but I'm not seeing results," "I'm worried about the methods of sales promotion I will implement in the future..." If you have such concerns, I recommend reconsidering the necessity of "sales promotion." [Contents] 1. Understand what sales promotion is and reconsider its necessity 2. Why is sales promotion necessary in the first place? 3. First, it's important to let people know about your promotion 4. To achieve better results, be aware of the "4Ps" 5. Points to be careful about to enhance the effectiveness of sales promotion *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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Introducing the differences between "Open Campaigns" and "Closed Campaigns." We will also discuss the three benefits of running a campaign: "it leads to promotions," "it enhances awareness of the company, brand, and products," and "it is easier to acquire new customers." If you are struggling with the production of novelties to distribute during the campaign, please leave it to the planning professionals at Koshio Industry MONOCOTO Design LAB. [Contents] ■1. Differences between "Open Campaigns" and "Closed Campaigns" ■2. Open Type ■3. Closed Type ■4. Three Benefits of Running a Campaign ■5. Be careful not to violate the "Prize Display Law" when distributing novelties in a campaign! *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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Cotton fabric tote bags are popular novelty items that are often well-received. In this article, we will explain the reasons why cotton fabric tote bags are gaining popularity as novelties, as well as the term "ounce," which represents the thickness and weight of cotton fabric. We will also introduce industries that are well-suited for distributing tote bags as novelties, making this a must-read for those struggling with novelty production. 【Contents】 ■1. Why are original cotton fabric bags popular? ■2. What is "ounce," which indicates the thickness and weight of cotton fabric? ■3. What is the difference between "canvas," which is often heard in relation to tote bags? ■4. Industries that are well-suited for distributing tote bags as novelties ■5. Cotton bags, which are practical and can also be expected to have promotional effects, are ideal as novelties. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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Due to the worsening of environmental issues, public awareness is also changing. In today's world, where interest in reducing plastic and eco-friendliness is increasing, more companies are adopting eco-conscious products for their novelties. This article will introduce the benefits of creating eco-conscious novelties and recommend eco-related products as novelties. [Contents] ■1. The relationship between eco-friendliness and novelties ■2. Recommended eco-related products ■3. Benefits of engaging in eco-related novelties ■4. Eco-conscious novelties can also enhance your image! *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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If you are distributing promotional items or giveaways to increase recognition and promotional effectiveness, "personalization" is essential. When a company name or logo is printed on a novelty item, it is believed to be easier to achieve various effects such as increased recognition and the acquisition of new customers. This article explains the necessity of "personalization" and introduces popular personalized novelty goods, making it a must-read for those considering producing and distributing giveaways or promotional items in the future. 【Contents】 ■1. Let's personalize giveaways and promotional items ■2. Increase recognition and promotional effectiveness with "personalization"! ■3. Situations where personalized original novelties are distributed and appreciated ■4. Four popular personalized novelty items ■5. Various printing methods available! ■6. For novelty production as giveaways or promotional items, trust "Koshioka Sangyo"! *You can view detailed content of the column through the related links. For more information, please feel free to contact us.

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Items such as tote bags, eco bags, and pouches are classic yet well-received products among various original novelty goods. In this article, we will explain the background of why tote bags, eco bags, and pouches are popular and attracting attention. 【Contents】 ■1. Popular original goods! What are the bags that people are happy to receive? ■2. The background of the popularity and attention on eco bags ■3. The background of the popularity and attention on tote bags ■4. The background of the popularity and attention on pouch bags ■5. When creating original novelty goods, consider the feelings of the recipients *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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This article introduces "promotional novelty goods" that various companies are focusing on, as they can yield promotional and customer attraction effects. It explains the benefits of distribution and the points to be careful about when creating them. This is a must-read for those who are considering distributing novelties, as well as for those who want to challenge new marketing methods or create more effective novelties. 【Contents】 ■1. The secret behind the popularity of novelty goods ■2. What is the origin of novelties? ■3. Benefits of distributing novelties ■4. Scenes for distributing novelties ■5. Five points to be careful about when creating promotional novelties ■6. Leave your promotional novelty production to "Koshioka Industries"! *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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"Online orders have increased, leading to a decrease in the number of customers visiting the store and a drop in sales..." "Due to the impact of COVID-19, the number of customers visiting has decreased, and sales are also on a downward trend..." This article introduces effective promotional tools for stores aimed at business owners and store owners facing the above concerns. It is a must-read for those considering the introduction of new promotional tools or looking to reassess traditional promotional methods. [Contents] ■1. Store (in-store) × Promotion! Now is the time to value customer service opportunities during the pandemic ■2. What is store (in-store) promotion? ■3. Main store (in-store) promotional tools ■4. First, it is important to clarify whether the goal is "customer attraction" or "purchase"! ■5. If you want to increase customer visits and sales, let's reassess your promotional methods! *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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"I want to incorporate a new promotion strategy, but I don't know where to start." "I want to review my promotion strategy to achieve better results!" If you are facing such concerns, how about trying out new promotional tools? In this article, we will introduce promotional tools, along with points to consider when choosing them, and the benefits of "original novelties" that can be easily implemented even with a limited budget. [Contents] ■1. Recommended promotional tools for companies that want to promote easily ■2. Types of promotional tools ■3. Points to consider when choosing promotional tools ■4. Promotional tools that can be started with a small budget: "original novelties" ■5. When selecting promotional tools, it's good to consider "cost-effectiveness" *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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"Exhibitions" are held across various industries, claiming to provide various benefits such as promotional effects and the acquisition of new customers. However, simply participating in an exhibition is not enough. To achieve greater effectiveness, it is essential to clarify the purpose of participation and to implement strategies such as utilizing social media and distributing promotional items. In this article, we will explain important points for increasing awareness and achieving customer attraction and promotional effects at exhibitions!

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This article introduces promotional items that can be effective for the real estate industry! It explains key points for selecting products and highlights novelty goods that are particularly well-received at the moment. Whether you are considering creating promotional items or are looking to make effective items that will lead to higher conversion and customer attraction rates, this is a must-read!

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Novelty goods are also effective as BtoB sales tools. They are attracting attention across various industries for their ability to enhance recognition, create brand impressions, and provide promotional effects. This article explains the benefits and uses of distributing novelty goods! Additionally, we will introduce points to consider when producing novelty items.

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Among those in charge of managing budgets, many may struggle with budget consumption at the end of the fiscal year. If you want to effectively utilize your budget, creating promotional items is recommended! This article explains the benefits of producing promotional items with leftover budget and points to be aware of.

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Novelty items must be produced in compliance with the "Prize Display Law." If there is a violation of the "Prize Display Law," there is a possibility that the Consumer Affairs Agency may restrict or prohibit the provision of prizes, so caution is necessary. In this article, we will explain the overview of the "Prize Display Law" and the limit amounts! Additionally, we will introduce novelty goods that do not violate the "Prize Display Law" and are likely to be well-received.

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To our customers who visited us during the COVID-19 pandemic, we would like to express our gratitude with a novelty item! Vaccination against the new coronavirus is progressing in various countries. Japan has finally started its vaccination program. In some countries abroad, indoor dining at restaurants has returned to normal operations, theaters and cinemas have reopened, and international travel has been allowed again. In Japan, it seems that "everyday life" may return in the not-so-distant future. In this "everyday life," we would like to propose novelty items that convey our appreciation to the customers who come to visit us.

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Due to the impact of the new coronavirus, our lifestyles have drastically changed. With the increased demand for masks and mask cases, many companies are now distributing masks and mask cases as promotional items at events and exhibitions. In this article, we will focus on mask cases, which are one of the popular novelty goods right now! We will provide a detailed explanation of mask cases that are well-received as promotional items.

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The focus on "sustainable" initiatives is increasing year by year. In recent years, more companies have been producing novelty goods with a focus on sustainability in line with the changing times. In this article, we will introduce examples of sustainable initiatives being carried out by various companies, as well as novelty goods that are particularly popular with a focus on sustainability.

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In this article, we will introduce novelty goods that are perfect for distributing to those starting a new life! We will provide detailed points to consider when choosing products, as well as particularly popular novelty items. This is a must-read for anyone looking to distribute novelties to new students, new employees, or new members of society!

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