In the previous sessions, I discussed the two categories of web marketing: "Content" and "Public Relations." This time, I will talk about "Advertising."
Advertising, as the name suggests, is about "broadly informing many people about companies, products, services, etc." Listing ads are advertisements conducted for specific keywords on platforms like "Google" and "Yahoo!" They appear at the top of search results when users search, allowing for effective targeting of users who are interested in products or services, thus making it easier to enhance cost-effectiveness. Additionally, there is the advantage of being able to freely set budgets, making it easy to start with a low budget. Conversely, there is a drawback in that it is not suitable for approaching users whose needs have not yet become apparent. Social media advertising is essential in current website management, as utilizing social media is indispensable. For example, Facebook's "Like Ads" and Twitter's "Promoted Accounts" are used to create 'connections' with consumers and targets. Furthermore, by using Instagram's "Post Ads" or Twitter's "Promoted Tweets," advertisers can direct users who click on ads to specific pages or encourage app installations, making it common to use ads aimed at 'communicating' messages.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
