Explanation in 2 minutes! What are the 4Ps often heard in promotion strategies? For those who know, it's a quick review! I'll explain it succinctly.
In marketing, "promotion" can be summed up as "sales promotion activities." By making customers widely aware of our products and services, we aim to increase sales and profits. What is 4P? In promotion strategy, 4P refers to the seller's perspective, taking the first letters of Product, Price, Place, and Promotion. *Conversely, from the buyer's perspective, it becomes "4C." Let's take a look at what these 4Ps are. For more details, please check the related links★
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.