Master's perspective ➀ Marketing strategy based on a concept
We are explaining the basic concepts of strategies for growing a company (future breakthrough power) through three themes. Please use this as a reference.
We would like to introduce the perspective of our Meister: "Marketing Strategy Based on a Concept." The basic value refers to the foundation of brand value and pertains to the fundamental quality of a product. For watches, it means accurately keeping time; for food and beverages, it means being safe; and for automobiles, it refers to functions suitable for their intended use (such as speed, passenger capacity, and load capacity) and safety. First and foremost, the recognition of this basic value by users starts with it being perfectly embodied. However, if it ends with just this basic value, it becomes a commodity. *For more details, please download the PDF or contact us.
- Company:マイスター・コンサルタンツ
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