[Problem-Solving Strategy] Methods for Creating Target Lists Based on Purpose
Present specific methods and solutions to address challenges in eliminating the ambiguity of "who to sell to" and creating optimal target lists based on different objectives.
**Benefits** - Improved sales productivity by focusing on high-accuracy approaches to companies. - Elimination of the personalization in list creation, leading to continuous results. - Reduction of waste in sales activities, achieving cost reduction and improvement in profit margins. 'PROBiZZ' clearly defines the optimal target list requirements according to your sales objectives (new customer acquisition, deepening existing customer relationships, and reactivating dormant customers). By analyzing past order data and market data, we scientifically define the **"Ideal Customer Profile (ICP)"** that aligns with your goals, ensuring the quality of the list. We move away from manual and intuition-based list creation to establish an automated and highly accurate list generation process using digital tools. We implement a scoring system that assesses not only company attributes but also online behavior history and interest levels, providing clarity on sales priorities. We standardize the procedures, tools, and management methods for list creation, establishing a system that eliminates personalization and allows anyone to create and utilize high-quality lists. 'PROBiZZ' transforms target list creation from **"inefficient tasks" to "strategic activities directly linked to results,"** strongly supporting revenue growth.
- Company:エンジン
- Price:Other