Novelty items aimed at enhancing a company's value by supporting branding and encouraging purchases, as well as sampling recommendations.
The purposes for which novelties are used are varied. So, are they achieving the intended effects? 【Q】Do you remember the company name, product name, or service from the novelty you received? 【A】Remembered... 30.7% Did not remember... 65.6% ...It's a disappointing result. It exceeds half. 【Q】What kind of novelties are you happy to receive? 【A】1. Daily consumables 2. Stationery 3. Cooking-related consumables 4. Household goods 5. Daily goods 6. Relaxation items 7. Eco-friendly goods 8. Kitchenware What people are happy to receive are consumables they use regularly. However, the lack of originality is a drawback. 【Q】Have you ever purchased a product just to get a novelty? 【A】Yes... 39% No... 61% Isn't that a pretty good number? Our company also offers many eco-friendly items that suit the times. For example, bottles made from recycled PET. We reuse used PET that would normally be discarded. If you are interested, please check our website.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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