A 3-month B2B programme for academic and professional book sales
Specialist publishing is a trade in which print runs are hard to predict. Libraries, co-ops, corporate adoption and associations each decide differently. Is your activity still limited to blanket new-title mailings? Review copies and catalogues do not put the deciding information in front of the right person. Sales Innovation Salon settles research in STEP01, then covers discovery on adoption criteria and presentation of a title's value. Weekly over 3 months, geared to annual adoption cycles.
この製品へのお問い合わせ
基本情報
■Who it is for: sales staff, B2B sales people and managers at publishers, bookshops and content businesses handling academic and educational titles ■Curriculum: STEP01 mindset and buyer psychology, researching adopting institutions / STEP02 discovery on decision criteria, conveying a title's value, objection handling / STEP03 reproducing and rolling out ■Format: weekly sessions over 3 months with specialists ■Pricing: corporate plan 1,200,000 JPY per person (excl. tax) ■Also: one-to-one and group plans
価格情報
B2B plan: 1,200,000 JPY per person (excluding tax), weekly sessions over 3 months. Three participants is 3,600,000 JPY, developing three in-house sales instructors. Individual 1-on-1 and group plans available.
納期
用途／実績例
・When you want course adoption and library acquisition proposals ・When you want bulk adoption agreed with training teams and bodies ・When you want existing adopters moved to a revised edition ・When you want licensing talks for e-books and online materials ・When you want editorial and sales sharing one B2B playbook
カタログ（1）
カタログをまとめてダウンロード
企業情報
アカメディアは、「クリエイティブ × テクノロジー」を柱に、 各領域の専門アソシエイツが集うプロフェッショナル集団です。 商品やサービスの企画・制作から発信まで一貫して手がけ、 未来型の価値体験を日本から届けています。
