Case study of recruitment outsourcing for mid-career hires in the construction industry.

Solve the mid-career recruitment challenges in the construction industry through advertising operations! We will alleviate the labor shortage with region-specific recruitment outsourcing.

Many companies are struggling to hire construction management and design/technical personnel. This is especially true in rural areas, where the mobility of talent is low, and many companies face the challenge of attracting applicants through traditional recruitment media. A construction company that is expanding nationwide has continued to post on Rikunabi NEXT, but has experienced significant fluctuations in the number of applications depending on the area. In certain regions, there were no applications at all, and the company was unable to meet its mid-career hiring targets. ■ The key to solving this issue was the utilization of "operational job advertisements (Job Box)" and the introduction of recruitment outsourcing specialized for specific regions. Creating different advertisements for each region → This allows for appeals tailored to regional characteristics and job seeker needs. Optimizing the advertising budget by job unit → Concentrating the budget in areas where securing talent is urgent, enhancing exposure. Regions where hiring is progressing can operate efficiently with a restrained budget. As a result of this strategy, hiring costs were reduced by 30% compared to the previous year! Furthermore, the company received numerous applications from regions that previously had zero applications and successfully hired three mid-career employees. *For more details, please download the PDF or feel free to contact us.

Ad management and operations