Explaining how to enhance the reproducibility of sales success through the process design and standardization of SDR.
**Benefits** - Define SDR operations and establish a system to prevent dependency on individuals. - Enable KPI management through the documentation of processes. - Build a foundation for a stable SDR system that ensures consistent results. The construction of the SDR system starting from 'PROBiZZ' begins with the standardization of processes and clarification of roles. In sales environments, there are cases where SDRs remain merely as "appointment acquisition personnel," failing to achieve reproducible results. 'PROBiZZ' systematizes the scope of SDR operations, decision-making criteria, and performance indicators, enabling the management of team operations based on KPIs. Furthermore, by organizing the connection points with SQL and the division of labor with the sales department, an overall optimized sales process is established. This allows SDRs to function as a system that generates results, breaking free from individual-dependent know-how. This transformation starting from 'PROBiZZ' makes it possible to stabilize sales results while fostering talent development.
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If the activities of SDRs are unclear, unnecessary approaches and judgment errors increase, leading to a decrease in the conversion rate of business negotiations. At 'PROBiZZ', we design everything from target definition to approach methods and the conditions for transitioning to SQL, clearly documenting the actions of SDRs. This creates a process that allows even new members to achieve results quickly, while also reducing training time. Additionally, it becomes easier for managers to monitor, enabling analysis and improvement of the causes of unmet goals. By eliminating individual dependency and strengthening SDRs as an organization, the overall sales performance is enhanced. Ultimately, this leads to SDRs functioning as a strategic asset for the company. 【Strengths and Features】 ■ Elimination of individual dependency through the design of SDR operations and role definitions ■ Making results reproducible by establishing KPIs for processes ■ Optimizing functional differentiation and collaboration across the entire sales organization
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The challenges of SDR not yielding results and instability when personnel changes occur may stem from a lack of proper design and definition of operations. 'PROBiZZ' clarifies the roles of SDRs, processes, and evaluation metrics, transforming them into an operational framework. Start by downloading the case study materials to discover tips for successful SDR implementation that suit your company.
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Applications/Examples of results
- An IT company with fluctuating appointment numbers stabilized its results by implementing "PROBiZZ" and streamlining the SDR process. - A manufacturer that faced challenges in onboarding new SDRs successfully enhanced their immediate effectiveness through the creation of operational manuals and KPI setting. - A company that frequently experienced miscommunication between sales and SDRs significantly improved handover and deal conversion rates by clarifying SQL definitions.
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Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.