Achieving high-quality lead generation through collaboration between form sales specialized in technical requirement hearings and PROBiZZ.
In products that come with technical needs, the quality of information at the initial contact directly affects the conversion rate into business negotiations. Form-based sales are effective as a means to understand the temperature and requests of potential customers through question design tailored to the technical field and product category. However, there are not infrequent cases of missing business opportunities due to delays in response after inquiries or insufficient use of information. 'PROBiZZ' ensures a reliable follow-up on leads generated from forms and strengthens connections through timely approaches. Furthermore, by optimizing individual responses and scripts based on the content of the hearings, it maximizes the value of information. It is possible to design sales strategies that delve into the background and applications of technical requirements, leading to proposals that address implementation challenges. As a result, it supports the deepening of leads that cannot be fully captured by form-based sales alone and maximizes proposal opportunities.
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basic information
"PROBiZZ" maximizes the detailed technical information obtained from form-based sales and builds a follow-up system tailored to the temperature of each lead. In particular, for initial inquiries regarding BtoB products such as "specification confirmation," "usage consultation," and "price comparison," we provide accurate information organization and re-engagement. Dedicated inside sales adjust scripts based on the form content and conduct hearings that capture customer expectations. Additionally, for ambiguous needs, we advance the consideration phase by presenting similar cases and usage examples. To leverage the results of form-based sales, we aim to make contact within the same day or by the next business day after the inquiry. Furthermore, all response histories are recorded and shared, enhancing closing power through collaboration with the sales department. This entire process addresses the challenge of "having responses but not converting to orders" in form-based sales, thereby increasing the contract rate. [Key Points] - Immediate response tailored to the inquiry's temperature - Proposal scenario design utilizing technical hearings - Support for deepening leads from forms and converting them into business negotiations
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Company information
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.