Explaining the utilization in commercial facilities and stores! We will also introduce examples of AI utilization.
In-store marketing (retail marketing) refers to sales strategies implemented in stores to promote consumer purchasing intent. It involves measures taken by large facilities such as shopping malls and department stores, as well as individual stores and restaurants within these facilities, to increase sales on the sales floor. In recent years, while the trend of online shopping has been rising, a survey regarding consumer psychology indicates that more than half of consumers still prefer shopping in physical stores. Additionally, a recent trend shows that more customers are using both online and offline channels, such as researching products online before visiting a physical store to make a purchase. In-store marketing is an essential initiative in store operations that involves analyzing the behavior of customers who visit physical stores, enhancing their purchasing intent, and guiding them towards making a purchase. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*
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