[Information] What is stealth marketing regulation? Pitfalls that are easy to fall into when utilizing influencers.

Accelerating into an era where information is gathered on social media before making purchases! A clear explanation of points to be aware of and countermeasures that you might be hesitant to ask about now.

This document is a white paper that explains the overview of stealth marketing (stema) regulations and key points for response. It includes details on the regulatory content, posts by companies that fall under the regulations, displays by third parties, criteria for judgment, specific examples of unclear advertising methods, and cases of stealth marketing. It also presents frequently asked questions regarding SNS campaigns and influencer strategies in a Q&A format. [Contents (partial)] ■ Accelerating towards an era of gathering information on SNS before purchasing ■ The discovery location for products among young women is becoming word-of-mouth on SNS ■ What is stealth marketing (stema) ■ Regulatory content ■ Examples of stealth marketing (stema) *For more details, please download the PDF or feel free to contact us.

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