[Data] SNS Marketing Structural Design

A shift to "design" that directly connects to sales! What is the structure that spreads on X, nurtures on LINE, and generates profits through LTV?

This document is a white paper that organizes the key points for achieving SNS marketing that directly connects to sales. It explains the opportunity losses caused by the fragmentation of channels, the complexity of user behavior, and the collapse of the one-time conversion model. Furthermore, it presents specific solutions for designing X (awareness) × LINE (nurturing) × LTV (profit maximization) as "an integrated system." [Contents (partial)] ■ Problem Statement: SNS has reached the stage of "how to design it" ■ Current Situation: Individual optimization by channel creates "fragmentation" ■ Cause: Users make decisions through multiple touchpoints (Messy Middle) ■ Challenge: Rising advertising costs limit the "one-time conversion model" ■ Outline of Solutions: Awareness diffusion with X / Nurturing with LINE / Profit generation with LTV ■ Overall Architecture: Integrated design of funnel and data circulation *For more details, please download the PDF or feel free to contact us.

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