[Book] Discovering New Businesses through Technical Marketing (No. 2271)
2271 Technical Marketing
[Available for preview] ★Marketing activities are no longer just the task of the research and development department!
Book Title: Discovering New Business and R&D Themes through Technology Marketing ---------------------------- ★ How to capture latent needs that customers are not even aware of and translate them into R&D themes! ---------------------------- ■ Key Points of this Book ◎ In an era of diversifying customer needs and accelerating technological innovation, how to gather, interpret, and connect market information with technology! ◎ How to create a system that links your company's proprietary technology with customer needs! Delving into the efforts, operational innovations, and key points of various companies! ◎ How to interpret customer information, select and filter it, and translate it into R&D themes!
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■ Table of Contents Chapter 1: Basics of Technology Marketing and How to Advance It Chapter 2: How to Create a Technology Marketing Organization Chapter 3: Cultivating Engineers with Marketing Awareness and Changing Their Mindset Chapter 4: Inventory of In-House Technologies and Understanding Strengths for Technology Marketing Chapter 5: Key Points for Uncovering Customer's Latent Needs Chapter 6: Methods for Capturing Latent Needs at Conferences and Exhibitions Chapter 7: Discovering Latent Needs through Analysis of Patent Information and Marketing Data Chapter 8: Methods for Uncovering Latent Needs Using Big Data and AI Chapter 9: Discovering Latent Needs through Technology Marketing and Translating Them into R&D Themes Chapter 10: Discovering Research and Development Themes through Technology Marketing and How to Explain and Persuade Management －－－－－－－－－－－－－－－－－－－－－ ● Publication Date: November 29, 2024 ● Format: A4, 620 pages ● Authors: 53 individuals ● ISBN: 978-4-86798-050-7 －－－－－－－－－－－－－－－－－－－－－
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The Technical Information Association works to shape information for engineers and researchers. We research what kind of information engineers and researchers active in fields such as "research and development," "materials," "electronics," and "pharmaceuticals/medical devices" need, and create products such as seminars, books, and distance learning courses!