This is a training course for e-commerce marketers that systematically teaches e-commerce marketing by empathizing with the psychology of prospective customers.
◆Do you understand the behavior and psychology of potential customers? Have you ever wondered why certain products continue to sell? There are always many fans behind those products and services. So how did they become fans of those products or services? By understanding a certain principle, you will be able to solve the mystery on your own. The EC Marketer Training Course offers a comprehensive curriculum that allows you to systematically learn various fields over the course of a year. And after one year, you will surely be given the opportunity to thrive as an EC marketer. ◆By taking the EC Marketer Training Course, you will: - Systematically learn EC marketing and become an EC manager well-versed in consumer behavior. - Cultivate potential customers and increase your loyal customer base. - Learn know-how to reduce costs by 50% and double your sales. - Acquire the web knowledge necessary for an EC marketer. ◆This course is recommended for: - Those who are experiencing EC operations for the first time. - Those who are already running EC operations and want to increase sales further. - Those who wish to get a job or change careers in the EC industry.
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basic information
◆EC Marketer Training Course Content Behavioral Marketing Analysis - Framework - Setting goals and planning - 3C Analysis - SWOT Analysis - STP Analysis - 4P and 4C Analysis Branding - Persona Creation - Customer Journey Map Creation - Logo and Catchphrase Creation - Positioning - Approaches to New Markets - Organizing and Structuring the Brand Customer Acquisition - Organic Search - Managing Owned Media - Social Media Marketing - Access Analysis - Concepts for Sales and Campaigns - Increasing Membership Registrations - Increasing Page/Sessions - Philosophy of Points and Coupons Content Marketing - Keywords and Co-occurring Words - SEO Knowledge - Selecting Writers - Writing Newsletters - Methods to Reduce Cart Abandonment - Effective Payment Methods Advertising Management - Choosing Advertising Media by Target - Measuring Advertising Effectiveness - Demonstration Practical Work - Design Course - Markup (HTML, CSS, JavaScript) - Photography
Price range
P2
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Applications/Examples of results
Currently, we are recruiting for the second cohort on an ongoing basis. ◆ Voices from the First Cohort Sugisweets Co., Ltd. Direct Sales Division, Tomihisa Tsuchiya The approach to developing new markets was very innovative! Our company is a manufacturer of shrimp crackers and also engages in direct sales. We faithfully executed the strategy of targeting young people to open up new markets from a different perspective, and now we have been able to connect with new customers. VisionUp Co., Ltd. CEO, Tetsuya Tamura Because it is a niche market, targeting was crucial! Our company manufactures glasses that train dynamic visual acuity under the brand VisionUp. These are not corrective glasses; our customers are athletes who chase fast-moving balls. We have contracted with professional baseball players, and through this course, we have been able to consider reaching new customer segments through lane changes. Inoue Shoten Co., Ltd. Executive Director, Ryota Inoue Starting from the reconstruction of the Tanba Shisayan black bean brand! Our company wholesales and directly sells black beans in Tanba Shisayan, Hyogo Prefecture. While the name Tanba is well-known nationwide for black beans, it is also an industry where sales and profits have been declining year after year.
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Company information
Our company specializes in web consulting that applies consumer behavior psychology. We provide proposals based on competitive analysis and our own analysis, enabling us to build e-commerce sites that do not fall behind competitors. We offer full support for the selection and implementation of shopping cart systems for marketplaces like Rakuten, Yahoo!, and Amazon, as well as for your own website. Additionally, we excel in e-commerce consulting for small and medium-sized enterprises with monthly sales of up to 5 million yen. Please feel free to consult us if you have any requests.