[Case Study] Sales and Marketing Support for a Magazine Publishing Company

Approach to dormant customers achieved a 20% appointment rate! Introducing a case study on sales and marketing support.

The information magazine publishing company had been conducting telemarketing with internal sales and administrative staff, but many employees were not good at it, leading to a significant amount of time spent without achieving results. Therefore, they implemented our sales marketing support. After the implementation, the sales staff were able to focus on visiting activities, and they were also able to grasp VOC (Voice of Customer). [Case Study] ■ Frequency of Requests - Typically 3 to 4 times a year, with additional requests during special feature article campaigns and magazine launches. ■ Challenges - Although it was conducted by internal sales and administrative staff, many employees were not skilled at it, resulting in a huge amount of time spent without any outcomes. *For more details, please refer to the PDF document or feel free to contact us.

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