What is "memorable marketing"? Redesigning new customer touchpoints in BtoB with data utilization and gifts.

Nitto Kohki will exhibit at "BATTERY JAPAN - Secondary Battery Exhibition," which will be held at Makuhari Messe Hall 7 from September 9 (Wednesday) to September 11 (Friday), 2026. [Booth Number: E22-6] ■ Introduction of Exhibited Products At this exhibition, we will showcase rapid fluid connectors that can quickly connect and disconnect piping for various fluids such as air, water, oil, and chemical solutions. Highlighted products include the "Zero Spill Coupler," which significantly reduces liquid dripping during disconnection and contributes to improving the working environment, as well as the new "Large Diameter Zero Spill Coupler." Additionally, we will present the "High Coupler" series, which features over 100 types categorized by body material and mounting size.

The soaring CPA of web advertising, the declining connection rates of cold calls, and the diminishing effectiveness of mass email distribution. In the field of BtoB marketing and sales, it is becoming increasingly difficult to create touchpoints with customers using only traditional methods. Now that digital initiatives have matured, "designing experiences that remain in customers' memories" is gaining attention as the next area for differentiation. In an era where differences cannot be made solely based on service specifications or prices, emotions and memories drive decision-making. How can we intentionally design that? In this seminar, three companies will present: Shannon Inc., which provides marketing automation; Smapo Inc., which offers a marketing platform utilizing gifts and letters; and Gifty Inc., which develops digital gifts. While also sharing case studies of "gift initiatives" that Shannon has actually implemented, we will discuss the redesign of BtoB customer touchpoints.

Register for IT Trend EXPO and visit the event to receive an Amazon Gift Card! In addition, visitors who exchange business cards with us will receive exclusive materials, including our "Employee Engagement Ideas Guide" and other complimentary resources. ◆Register through our exclusive invitation link: https://it.expo.it-trend.jp/key/dhytwu9p Are you facing any of these challenges? ・Streamline expense reimbursement and payment operations ・Enhance employee satisfaction through better employee benefits ・Promote cashless payments across your organization ・Support employee well-being and improve employee retention ・Strengthen internal communication and employee engagement TwooCa is an all-in-one corporate solution built around a digital employee ID, connecting companies and employees on a single platform. At our virtual booth, you'll discover: ・Digital Expense Payments for greater operational efficiency ・Cashless Employee Benefits, including meal subsidies ・Digital Payroll (In Preparation) ・Voice-Based Mental Wellness Check ・Thank-You Messaging to encourage employee recognition ・Employee Marketplace with exclusive employee pricing We're also showcasing our approach to improving employees' effective take-home value through employee benefits—a concept recently featured on TOKYO MX News. Visitors who exchange business cards with us will also receive our Employee Engagement Ideas Guide, featuring: ・ Employee well-being initiatives ・Internal communication programs ・ Point-based employee engagement ideas ・Customer success stories ◆ September 1–4 Join us online anytime during the event. We look forward to welcoming you to our virtual booth! ◆ Register here: https://it.expo.it-trend.jp/key/dhytwu9p

In the chemical industry, research and development face complex challenges where many factors, such as the optimization of formulation ratios and the examination of process conditions, influence properties. Additionally, due to constraints on raw material costs and evaluation labor, there is a demand to efficiently gain insights with a limited number of experiments. This seminar will introduce practical applications of Design of Experiments (DOE) using JMP. In the first half, we will explain how to create and optimize experimental designs considering formulation factors and constraints. In the second half, we will introduce Deterministic Screening Designs (DSD) that can efficiently identify important factors with fewer experiments. 14:00 - 14:45 Practical Application of Experimental Design in the Chemical Industry - Experimental Design Considering Constraints and Formulations 14:45 - 15:30 Connecting Screening and Optimization - Practical Use of Deterministic Screening Designs ▼Details & Registration https://info.jmp.com/register?formId=d79d4aa3-0ca5-4858-80f4-fdc32193a6b9&campaignId=701WP00001PHptfYAD

In recent years, innovative technologies such as generative AI like ChatGPT, Gemini, and Claude have become more accessible, leading to a transformation in users' "norms." This seminar will explain how those involved in planning and improving websites and apps can grasp these changes in "norms" and the perspectives and efforts necessary to enhance user experience. ■ Recommended for: - Those responsible for service conception and planning for corporate websites and apps. * Please refrain from applying if you are from a competing company or an individual. ■ Agenda: 1. Changes in "norms" in the AI era 2. The future of UX design 3. Q&A * The content of the above agenda may change without notice. Thank you for your understanding.