シャノン List of News Articles

At this conference, 40 companies at the forefront of various fields such as marketing support, tool provision, IS support, and lead acquisition will gather. Examples from one or two companies may not apply to your own situation. That’s why we will present you with "40 different top-tier data points." ◆Recommended for◆ ◇Those seeking "real primary information" that is currently generating leads in the BtoB market, rather than general theories found online. ◇Those who want clear criteria to narrow down the budget and resources for the second half of 2026 to only "truly effective measures." ◇Those who want to organize how to prioritize strategies across various channels such as advertising, SEO, and content. ◇Those who want to update their company’s strategy based on the success stories of other companies. ◇Those who want to bring back a design that connects marketing, IS, and sales to achieve results. We are entering an era where the question is not "what measures to take," but "which success stories to hack for our company." Awaken AI and acquire "truly usable weapons" to materialize your strategy for the second half of the year over these four days.

"After sending out the email, I just end up staring at the open and click rates..." "Did this email campaign actually have an effect...?" Do you have these kinds of concerns in your daily work? In reality, just because someone has "opened the email or clicked on the URL" doesn't necessarily mean they are "people who want to talk right now." What you really need to know is the customer's "subsequent" actions, specifically "when they visited which of your company's web pages after seeing the email." In this webinar, we will reveal a system that automatically lists the "hot customers" that sales should approach right away by combining email distribution with "web access history"! You might think, "Isn't that something only expensive and complicated tools can do?" However, with the kintone integration tool "Shakiin," everything from scanning business cards to email distribution and visualizing customer web behavior can be consolidated into one solution for just "30,000 yen per month." There’s no longer a need for the extra costs of using multiple tools or the time spent on manual data transfers. We will introduce a new sales style that breaks free from just "sending emails" and efficiently generates business negotiations.

Growing companies are currently in an unprecedented wave of change. The ways of winning that have worked in the past are no longer effective, and there is a demand to advance strategies, execution, and organizational development within limited resources. The breakthrough lies in the practical knowledge of companies that continue to take on challenges. By combining the insights gained from the efforts of 100 individuals with your own decision-making, a new growth curve will emerge. Transcending common sense, towards the next growth. Together, let’s create breakthroughs.

The spread of generative AI is significantly changing information gathering behaviors in BtoB. Opportunities for prospective customers to click through and compare each Google search result are decreasing, and clicks obtained through search ads are becoming increasingly scarce. As a result, the cost per click and cost per acquisition (CPA) are soaring, making traditional methods unprofitable. Many BtoB marketing and sales leaders are currently facing this serious challenge. In this conference, we will thoroughly compare major BtoB strategies such as web advertising, trade shows, webinars, and outbound marketing from the perspective of "efficiency in generating business negotiations." We will provide detailed explanations of the realistic negotiation conversion rates for each strategy and the selection criteria to maximize cost performance. "I can generate leads, but they don't turn into negotiations." "CPA keeps rising, and I'm unsure about the next investment." "I want to break free from reliance on ads and identify strategies that lead to negotiations." Find guidance to solve these challenges and discover winning strategies for your company.