SBS Marketing Co., Ltd. "Does a 'name' or 'initial' enhance likability!? The 'Name Letter Effect'"

Hotron, which manufactures and sells sensors, provides bed exit sensors for hospitals, nursing, and care facilities. Hotron offers easy-to-understand video guidance on how to use bed exit sensors wirelessly and how to set up device connections! ▼ Video Manual (YouTube) https://www.youtube.com/playlist?list=PLNVA4mTrZDqtJa6MfFRZQxwtfCSnAfxVy 【Bed Exit Sensors】 ○ Non-contact infrared sensor, simply place it - Pole-kun HB-H1 ○ Mat sensor, foldable thin mat - Mat-kun HB-UST ○ Body movement call - Ugo-kun HB-TV3 ○ Body movement call for wheelchairs - Ayumi-chan HB-WTV3 【Options】 ○ Nurse call linked wireless set - Wireless set (transmitter/receiver) HB-RS/HB-RJ ◎ For more information about the products, please contact us or download the catalog.

In recent times, there has been a growing interest in infection control measures and facility hygiene management. Our company offers non-contact sensor products that are recommended for commercial facilities, food factories, and nursing and caregiving facilities. 【Sensors for Automatic Doors】 ● Light Touch Sensor HA-T401 … When you wave your hand in front of the automatic door, the sensor detects the movement and opens or closes the door. This is recommended for making doors with touch switches non-contact. ● Hand Wave Sensor PF-R5, PF-U2, DHS-1 … Opens and closes the automatic door by waving your hand in front of the sensor. ● Foot Switch PF-01S/01D/03S/05 … Opens and closes the automatic door by placing your foot in the opening. 【Access Control System】 ● Face Recognition + Unmanned Temperature Measurement DS Series … Allows for face recognition along with mask detection and body temperature measurement simultaneously. ● Automatic Disinfectant Spray Dispenser PHW-03B … Automatically sprays disinfectant when you wave your hand in front of the sensor. 【Nursing and Care Sensors】 ● Infrared Bed Exit Sensor "Just Place It Pole-kun" … This bed exit sensor is installed next to the bed and notifies via nurse call when the subject enters the detection range. ◎ For more details, please download the catalog or contact us.

We will be exhibiting at the exhibition "International Image Equipment Exhibition 2025" held at Pacifico Yokohama. This time, our main theme will be "Adaptive Lighting for Use in Special Environments." There may be many customers who have a need to use lighting in more demanding environments that require waterproof, heat-resistant, and chemical-resistant features. We invite you to come and see our products on the day of the event and consult with our booth staff. We sincerely look forward to your visit. Exhibition Overview ◆ Exhibition Name: International Image Equipment Exhibition 2025 ◆ Dates: December 3 (Wed) to December 5 (Fri), 2025, 10:00 AM to 5:00 PM ◆ Venue: Pacifico Yokohama, Exhibition Hall D, 1-1-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa ◆ Our Booth No: 37 ◆ Official URL: https://www.adcom-media.co.jp/ite/ Entry to the exhibition requires prior registration (free of charge). Please register for your visit at the official URL below before coming. Register for your visit here: https://www.adcom-media.co.jp/ite/registry/

Exhibiting at the "International Imaging Equipment Exhibition 2025" held at Pacifico Yokohama from December 3 (Wed) to December 5 (Fri)! This time, we will showcase "adaptive lighting that can be used in special environments" as our main theme. On the day of the event, in addition to the new products that will finally be unveiled, we will also preview some noteworthy products that we hope you will take a look at. We have prepared a special exhibition content that allows you to "see, touch, and experience." Please take this opportunity to experience our lineup that expands the possibilities of new inspection and analysis. New Products and Noteworthy Products: 1. Industry-leading brightness lighting box, ZLBA series 2. Waterproof and dustproof line lighting device, LLRQIP series 3. A linear dome lighting device with a thickness of 9mm, now even more compact, LLSDRN-WN series 4. Renewed handheld visual inspection lighting device, Power EyeST2 series 5. Noteworthy product: Near-infrared/shortwave infrared wavelength NIR/SWIR IR lighting box, LLBKC-N In addition, we will introduce a variety of products including shortwave infrared wavelength SWIR linear, surface, and coaxial lighting, as well as deep ultraviolet (UV-C) linear and dome lighting.

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On December 2, 2025 (Tuesday), they published a page titled "Does 'Name' or 'Initial' Enhance Favorability!? The 'Name Letter Effect'." The 'Name Letter Effect' refers to the tendency to have positive feelings towards things related to oneself, such as one's "name" or "initials," place of residence, or hometown. The page explains familiar examples, benefits, the mechanisms behind the effect, examples of its application in internal and external communication, as well as its use in product development and marketing, along with precautions when utilizing it. (Page Overview: Excerpts) ■ What is the 'Name Letter Effect'? ■ Examples of applying the 'Name Letter Effect' in internal and external communication ■ Examples of applying the 'Name Letter Effect' in product development and marketing ■ Precautions when utilizing the 'Name Letter Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/name-latter-effect-2025-12/