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anadigi

addressTokyo/Minato-ku/2-2-15 Hamamatsucho, Hamamatsucho Daiya Building 2F
phone00-0000-0000
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last updated:Sep 01, 2025
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What is ABM (Account-Based Marketing) | Utilization in BtoB

Decide on the target companies first and focus on them. An explanation of the structure and approach of ABM that delivers results in high-value BtoB.

Are you struggling with the fact that you have a clear idea of the companies you want to target, yet you are not able to approach them efficiently? Account-Based Marketing (ABM) is a B2B strategy that focuses on 'deciding on the target companies first and concentrating on them' rather than 'broadly gathering and then narrowing down.' It targets a small number of key accounts that can lead to significant contracts, with marketing and sales working together to approach multiple decision-makers involved in the process. This article explains the mechanism of ABM, its differences from traditional lead generation, a four-step approach, and its advantages and disadvantages. We will also introduce methods for creating touchpoints through advertising, such as URL targeting ads based on industry media and comparison sites that the targeted companies' stakeholders view.

  • MA

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How to Increase BtoB Lead Acquisition | Designing Contact with the Comparison and Consideration Layer

Do not rely solely on exhibitions and telemarketing. Make early contact with corporate representatives who are in the process of comparison and information gathering to acquire high-quality leads.

Are you struggling with the lack of stable methods to acquire leads other than exhibitions and telemarketing? In BtoB purchasing, decision-makers gather information by recognizing their challenges and navigating through comparison sites, competitor service sites, industry media, and request for materials pages, while involving multiple stakeholders within their company in the decision-making process. The consideration period is long, and a one-time contact will not keep you in the running. In this article, we will organize BtoB lead acquisition methods in a comparison table and explain a three-step advertising design to make contact with company representatives who are looking at comparison sites and competitor services early on, ensuring continuous recall. We also summarize points to increase inquiries and material requests, common mistakes, and FAQs.

  • Internet Advertising

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[Case Study] Reservations for a construction company's housing exhibition increased by 125% after the initiative.

A specialized contractor for small houses with 40 years of experience increased the number of exhibition reservations by 125% after advertising to the comparison and consideration audience.

This is a case study of a construction company that broke away from offline advertising-centered customer acquisition and increased reservations for their housing exhibition. A construction company specializing in small houses with 40 years of experience was primarily relying on offline advertising for customer acquisition, which led to difficulties in reaching users who were comparing and considering homes, resulting in stagnant exhibition reservations. Therefore, they focused on distributing video and banner ads centered around the housing exhibition area, starting from URLs that users comparing and considering homes would visit (competitors, comparisons, related media, etc.). They conveyed the world of construction and their achievements, encouraging the action of making exhibition reservations. As a result, the number of reservations for the housing exhibition increased by 125% after the initiative. We will provide a detailed introduction to the points that connected the challenges, initiatives, and results. *The results are an example of achievements at the implementing company and do not guarantee effectiveness.

  • Internet Advertising

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Methods for Attracting Customers for Renovation Companies | Advertising Design to Increase Inquiries and Estimate Requests

Break away from price competition based on bulk estimates. Communicate construction quality and track record during the comparison stage to increase the contract rate.

Are you struggling with the fact that while you receive inquiries from comparison quote sites, your closing rate and profit margin are not improving due to price competition? Renovations are expensive, and clients will inevitably compare multiple companies. They will look at comparison quote sites, competitor sites, construction examples, and reviews before making inquiries, so if you are not included in the comparison stage, you won't even be invited for a competitive quote. This article organizes the customer acquisition methods for renovation companies in a comparison table and explains how to deliver construction examples to clients who are looking at competitors and comparison quotes within your service area, thereby increasing quote requests that are not solely based on price. We will also introduce common mistakes and the approach to managing cost-effectiveness based on the cost per acquisition (CPA) for each quote request.

  • Internet Advertising

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How to Successfully Attract Visitors to Model Houses | Increase Attendance at Exhibitions

For housing companies, construction firms, and general contractors. Increase exhibition site visit reservations through advertising design that reaches the comparison and consideration layer and MEO.

Are you worried that despite having a model house, the number of visit reservations is not increasing as you hoped? Visiting model houses and housing exhibitions is the entry point for making a high-value, long-term decision about purchasing a home. Users compare multiple companies' exhibitions, portals, construction examples, and reviews, so if you only target the moment of visit or request for materials, potential customers may solidify their choices with other companies beforehand. This article organizes the common methods for attracting visitors to model houses for housing companies, construction firms, general contractors, and construction companies in a comparison table. It explains the three steps for designing advertisements that reach the target audience in the available commercial area, MEO (Google Maps) strategies for housing exhibitions, common mistakes, and FAQs.

  • Internet Advertising

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Summary of House Manufacturer Customer Attraction Methods | Advertising Design to Increase Exhibition Hall Reservations

Custom-built homes based on comparisons among multiple companies and long-term considerations. Remaining as a candidate during the comparison stage, increasing reservations for visits and requests for materials.

Are you struggling with the fact that while you receive material requests from the housing portal, they do not lead to visits or business negotiations? Custom homes have a consideration period that lasts from six months to several years, and users will inevitably compare multiple companies while browsing through portals, product pages, construction examples, reviews, and comparison summary sites for an extended period. If you only target the moment of material requests or visits, other companies may solidify their candidates before that point. This article organizes the methods for attracting customers for house manufacturers into a comparison table of roles and costs, and explains a three-step advertising design to increase model house visit reservations and material requests. It also summarizes the mindset needed to remain a candidate during the comparison and consideration stages, common mistakes, and FAQs.

  • Internet Advertising

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9 Methods for Attracting Customers for Construction Companies | Advertising Design to Increase Reservations for Housing Exhibitions

Break away from relying on flyers and portals. Increase exhibition reservations with advertising design that reaches potential customers who are in the comparison and consideration stage.

Are you struggling with 'relying on flyers and portal sites, leading to a plateau in visits to housing exhibitions' and 'inquiries coming in, but with low consideration levels'? The consideration period for housing is long, ranging from six months to several years, and users compare portal sites, competitor sites, construction examples, and reviews over an extended period. If you only target the moment of visits or inquiries, other companies may solidify their candidates before that point. This article organizes nine methods for attracting customers—housing portals, MEO, company websites, listing ads, social media ads, open houses, flyers, referrals, and URL targeting ads—into a table based on their roles and cost. We will also introduce advertising designs that increase exhibition reservations through three steps: 'URL design, area design, and creative design,' as well as common mistakes.

  • Internet Advertising

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What is AI search (AIO・LLMO) countermeasures | Basics referenced by AI

Measures small and medium-sized enterprises can take starting today to ensure their information is cited in ChatGPT and Google AI overviews.

"Are you feeling anxious about what will happen to your company's website as AI search expands?" We are entering an era where AI summarizes search results and provides answers, as seen with ChatGPT and Google’s AI Overview. This article will clarify terms such as SEO, AEO, AIO, LLMO, and GEO, discuss the commonalities of content cited by AI, and explain strategies for both AI Overview and ChatGPT. We will introduce practical methods you can start implementing today, such as writing conclusions at the beginning of pages or just below headings, structuring information with FAQs and tables, and clearly stating operator information and sources. Additionally, we will outline a 7-step approach and considerations for monthly effectiveness measurement. This is the foundation for future web customer acquisition, especially advantageous for small and medium-sized enterprises that possess primary information in their specialized fields.

  • SEO Tools

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Homepage for Specialty Construction Industry | How to Create Connections for Prime Contract Development and Recruitment

For specialized construction work such as dismantling, equipment, and electrical work. How to create a website that is chosen by general contractors and clients, and is effective for recruitment.

Do you think that 'since we are mainly subcontractors, we don't need a website'? Prime contractors and clients check the existence, track record, permits, and safety systems of partner companies online before placing orders. Without information, you may be excluded from consideration. This article explains how to create a website aimed at gaining 'trust from prime contractors and clients' and 'recruitment,' which differs from attracting general consumers, specifically for specialized construction industries such as demolition, equipment, and electrical work. We will introduce how to showcase construction achievements, the permits and qualifications held, safety and compliance systems, effective content for recruitment, tips for industry-specific presentations, and pathways to inquiries.

  • CMS

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How to Create a Construction Case Study/Implementation Case Study Page | Structure that Leads to Trust

Introducing seven items to include in a case study and interview questions. Connecting to consultations instead of just ending with a list of achievements.

Are you struggling with "having case studies and implementation examples but not receiving inquiries"? The case study page is an important source of information for potential customers to determine whether they can expect help with challenges similar to their own and how the process will proceed after making a request. In this article, we will explain the seven items to include in a case study (overview, challenges before consultation, background and objectives of the request, response details, points of innovation, results and customer feedback, related services and CTA). We will also introduce questions to ask during customer interviews, points to consider when including photos and performance metrics, how to obtain publication permission, and methods for continuously gathering information to increase case studies upon project completion. This content is recommended for those in industries where achievements lead to trust, such as manufacturing, construction, and B2B services.

  • CMS

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Subsidies for Website Creation | How to Utilize the Sustainability Subsidy

An explanation from the perspective of the production company covering the subsidy rate, upper limit amount, target range, application process, and points to note regarding orders placed before the grant decision.

Are you worried about wanting to use subsidies for website creation but not knowing what is eligible? This article clearly organizes information about the small business sustainability subsidy that can be utilized for website creation from the perspective of a production company. It introduces basic information such as the standard subsidy rate of 2/3 and a maximum subsidy of 500,000 yen (up to 2.5 million yen with special exceptions) in an easy-to-read table. It explains how far 'website-related expenses' are eligible, restrictions such as not being able to apply with just this expense category, and the process from issuing Form 4 at the Chamber of Commerce to application. Additionally, it summarizes important points to avoid mistakes, such as the fact that subsidies are paid after the fact and that costs incurred before the grant decision are generally not eligible. *Please be sure to check the latest requirements in the application guidelines.

  • CMS

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How to Proceed with Website Renewal | Checklist to Avoid Failure

From determining objectives and KPIs to transferring SEO evaluations and post-publication checks. Organizing the steps for small and medium-sized enterprises.

Are you worried about your website becoming outdated and not knowing where to start with the renewal? The success of a renewal is determined not by the launch date, but by whether the results aligned with your goals, such as ease of inquiries, recruitment, and updates, have improved. This article explains five signs that indicate you should consider a renewal, the objectives and KPIs you should decide on first, and seven approaches to avoid failure. It also includes important checks for inheriting SEO evaluation, such as setting up redirects to match old URLs with new ones, preparation for GA4 and Search Console measurements, and checklists for before and after publication. We will also provide hints on how to determine whether a complete overhaul or partial improvements are more rational.

  • CMS

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Reasons for not receiving inquiries from the website and points for improvement.

Identify the causes using five elements: attracting customers, content, flow, forms, and measurement. Includes a self-diagnosis that can be completed in 30 minutes.

Are you worried that 'even though you have a website, you hardly receive any inquiries'? The reasons for not receiving inquiries are not just about design. Depending on where the issues lie, such as 'not being seen in the first place,' 'value not being communicated,' or 'consultation methods being unclear,' the measures you should take will vary. In this article, we will explain the causes by dividing them into five categories: 'not reaching potential customers,' 'inability to convey solvable issues,' 'lack of trust materials,' 'unclear next steps,' and 'difficult-to-use forms or lack of measurement.' We will also introduce an 8-item self-diagnosis checklist that can be completed in 30 minutes, the prioritization of improvements based on access conditions, and the metrics to check after improvements using Search Console and GA4.

  • EFO Tools

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How to Choose a Website Production Company | 7 Comparison Points and 15 Questions

More than the low price, 'Can you take responsibility until after the release?' An explanation of the comparison points for choosing a production company that won't fail.

Are you struggling with the question, 'Which production company should I choose, and what criteria should I use for comparison?' This article explains how to select a website production company for those in charge of placing orders. Before starting your comparisons, we outline three things you should decide internally (the top priority outcomes, the information and personnel you can provide, and your budget or desired launch date) and organize seven points for comparing production companies, including their track record, scope of estimates, production structure, maintenance and improvements after launch, and how contracts and data are handled. Additionally, we introduce how to create a comparison sheet to fairly evaluate estimates and 15 essential questions to ask before signing a contract. This practical content aims to help you avoid the mistake of choosing based solely on low cost and to find a partner who can articulate your goals together.

  • CMS

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Cost of Website Production: Quick Reference Table by Purpose and Service Provider

For small-scale projects, the budget is around 100,000 to 800,000 yen, and for customer acquisition types, it ranges from 800,000 to 3 million yen. An explanation of the breakdown of the estimate and the pitfalls of low prices is also provided.

Are you worried that the estimates for website creation vary greatly from company to company, making it hard to determine which is appropriate? This article organizes the market prices for website creation by purpose and scale, as well as by service provider, in an easy-to-read table. Even for the same 10 pages, there can be a difference of several times: about 200,000 yen for using a template, and about 1.5 million yen when including original design, content creation, and customer acquisition planning. We will specifically explain the reasons for these differences and how to interpret the breakdown of estimates (direction, design, coding, CMS construction, maintenance, etc.). Additionally, we provide a checklist for the "pitfalls" of low estimates and points to consider when utilizing subsidies for small business sustainability. This content is essential for web managers at small and medium-sized enterprises, covering all the information you need to know before setting your budget.

  • CMS

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Web advertisement "Mikomi AD" that delivers by specifying the competitor's URL.

Targeting "prospective customers in consideration" who are viewing competitor and comparison sites with pinpoint video and banner ads!

"MiCOMI AD" is an advertising service that allows you to deliver video and banner ads to potential customers who are in the process of comparison and consideration, based on specified URLs and market area information. Ads are distributed starting from URLs that are close to consideration actions, such as competitor sites, comparison sites, review and industry media, and document request pages. This allows you to approach users who are difficult to reach with listing ads or social media ads before they make inquiries. 【Features】 ■ Targeting by specified URLs (up to 100) ■ Area specification by prefecture, city, town, and radius ■ Video/banner distribution to YouTube, news, and apps ■ Improvement through performance reports by URL and ad *For more details, please feel free to contact us.

  • Internet Advertising

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Increase sales with the construction company's website creation! Successfully attract customers with a community-focused approach.

Triple your sales with home page production for construction companies! Experts explain the successful methods for community-based customer attraction.

To all the beloved construction companies in the region, are you struggling with "having a website but not feeling its effectiveness"? In fact, about 70% of construction companies face the same challenge. In this article, an expert with over 20 years of experience in the construction industry will detail proven methods that have increased monthly inquiries by more than three times. We will thoroughly share know-how on creating an effective project gallery, building trust through customer testimonials and reviews, strategically utilizing dedicated renovation pages, and implementing local search measures through Google Maps, maximizing the unique appeal of construction companies in website creation. We will introduce a digital strategy to differentiate from major house manufacturers and continue to be chosen as the number one construction company in the region, along with a concrete action plan that can be implemented immediately. This content is a must-see for business owners who feel limited by traditional recruitment methods.

  • CMS
  • Customer Support

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Five Key Points for Successfully Attracting Talent on Construction Industry Job Recruitment Sites

Solve the labor shortage in the construction industry! How to attract excellent talent through effective recruitment website creation.

The construction industry is facing a serious labor shortage, with an estimated shortfall of about 1.3 million workers expected by the fiscal year 2025. Traditional job postings and public employment services have their limits, and in an era where 80% of modern job seekers check company information online, creating an attractive recruitment website has become essential. This article will detail the key points for developing a recruitment site that effectively communicates the unique values of the construction industry, such as "pride in craftsmanship" and "contribution to social infrastructure." We will introduce practical methods for improving application rates through entry form optimization, attracting young talent on high school and new graduate recruitment pages, accommodating the hiring of foreign workers, and conveying unique appeal that sets you apart from job sites. By appropriately combining these elements, it becomes possible to attract high-quality applicants who are not just "looking for a job," but are motivated to "work in the construction industry." We will provide a concrete roadmap for achieving recruitment activities that not only address the labor shortage but also contribute to the long-term growth and development of the company.

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Monthly Cost Trends and Selection Tips for Successful Website Maintenance in the Construction Industry

If you need maintenance and management for your construction company's website, trust our experienced company.

We offer website creation and maintenance management services specialized for the construction industry. By continuously providing accurate and appropriate information unique to construction companies, such as project achievements, permit updates, and safety measures, we enhance reliability and increase order opportunities. In our update services, we reflect project examples and the latest news with SEO in mind. In terms of security, we protect important information safely through WordPress updates, malware countermeasures, and backup system establishment. Additionally, we provide comprehensive support, including server maintenance and SSL compliance. We offer flexible plans starting from 10,000 yen per month, catering to a wide range of clients from small to large general contractors. By continuously disseminating the latest information, we contribute to improved search rankings and new customer acquisition, transforming your website into a solid "sales foundation." Our specialized staff will carefully listen to your company's situation and propose the most suitable maintenance management plan based on your scale and needs, ensuring both peace of mind and results. We have a system in place to respond quickly in case of any troubles, allowing you to trust us for long-term support. Why not transform your website from just "being there" into a powerful asset that supports your company's growth?

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LocalSync

Automate SEO for your retail business! Let's start creating a store that can be "found" online.

"LocalSync" is a service that automatically retrieves information from Google Business Profiles and generates Schema.org-compliant structured data and LLMO-compatible llms.txt files. Managing multiple locations is also easy. It is equipped with all the necessary features for SEO in store businesses, enabling efficient management. Additionally, it is a safe and highly reliable system that utilizes Google's infrastructure. Data protection is also thorough. 【Feature List】 ■ Automatic data retrieval ■ Structured data generation ■ LLMO compatibility ■ Safety and reliability *For more details, please refer to the related links or feel free to contact us.

  • MA

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Customer attraction service for retail businesses "Local Biz"

By covering 30 different types of apps, we will be able to deliver information to users who have not been reached until now!

"Local Biz" is a customer attraction service for store businesses aimed at those struggling with increasing store recognition and foot traffic. We enhance the effectiveness of customer attraction by increasing search traffic to stores. Even if you've tried other agencies without satisfactory results or are handling it yourself with little effect, you can trust that we will deliver results. Additionally, we conduct a free preliminary diagnosis before signing a contract to investigate improvement points, ensuring you can sign with confidence. By understanding the improvement points in advance, it becomes easier to feel the effectiveness. [Reasons to Choose Us] ■ Measures focused on increasing store visits through search traffic ■ Free preliminary diagnosis to assess the current situation ■ Comprehensive support system through customer success *For more details, please download the PDF or feel free to contact us.

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Problem-Solving Website Creation Service "WebSigh"

We support our customers with a wide range of services, including WordPress operation-focused design, social media marketing, and internet advertising management!

"WebSai" is a problem-solving web design service that confronts business "challenges" and transforms them into solutions. From single-page landing pages to large-scale sites for major corporations, we achieve solutions for challenges such as attracting customers and enhancing recognition through a diverse range of achievements. We leverage the know-how of attracting customers developed from our own site since our founding for our clients' sites as well. Particularly in BtoC business, we deliver results that directly lead to inquiries. 【Features】 ■ Design committed to problem-solving ■ Strategic approach that takes the entire business into account ■ Customer attraction know-how based on proven results *For more details, please download the PDF or feel free to contact us.

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