From determining objectives and KPIs to transferring SEO evaluations and post-publication checks. Organizing the steps for small and medium-sized enterprises.
Are you worried about your website becoming outdated and not knowing where to start with the renewal? The success of a renewal is determined not by the launch date, but by whether the results aligned with your goals, such as ease of inquiries, recruitment, and updates, have improved. This article explains five signs that indicate you should consider a renewal, the objectives and KPIs you should decide on first, and seven approaches to avoid failure. It also includes important checks for inheriting SEO evaluation, such as setting up redirects to match old URLs with new ones, preparation for GA4 and Search Console measurements, and checklists for before and after publication. We will also provide hints on how to determine whether a complete overhaul or partial improvements are more rational.
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【Regarding these concerns】 ■ How long does a renewal take? It varies depending on the number of pages, whether there are manuscripts or photography, and the amount of organization needed for the existing site. Let's plan by working backward from the desired publication date, including the time needed for preparing materials and internal approvals. ■ Will the search ranking drop after the renewal? If you make significant changes to the URL or content, there may be temporary fluctuations. By understanding the current URLs, implementing appropriate redirects, and checking after publication, you can mitigate risks. ■ Is it okay to delete all old pages? For pages with traffic or external links, decide individually whether to update the content and keep them or redirect them to a similar new page.
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【Recommended for the following people】 ■ Those considering a website renewal ■ Those worried about a drop in search rankings after the renewal * You can view the full article at the link (Web Site Column). Please feel free to contact us for more details.
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Our company is a business that provides comprehensive support through a wide range of services, from website creation to web marketing, operational support, and business efficiency improvement. We aim to address our customers' concerns in various areas such as site creation, marketing support, and operational efficiency, and to move forward together. We will solve your "troubles" with the power of the web. Please feel free to contact us if you have any requests.
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