Identify the causes using five elements: attracting customers, content, flow, forms, and measurement. Includes a self-diagnosis that can be completed in 30 minutes.
Are you worried that 'even though you have a website, you hardly receive any inquiries'? The reasons for not receiving inquiries are not just about design. Depending on where the issues lie, such as 'not being seen in the first place,' 'value not being communicated,' or 'consultation methods being unclear,' the measures you should take will vary. In this article, we will explain the causes by dividing them into five categories: 'not reaching potential customers,' 'inability to convey solvable issues,' 'lack of trust materials,' 'unclear next steps,' and 'difficult-to-use forms or lack of measurement.' We will also introduce an 8-item self-diagnosis checklist that can be completed in 30 minutes, the prioritization of improvements based on access conditions, and the metrics to check after improvements using Search Console and GA4.
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【Regarding these concerns】 ■ Will changing the design increase inquiries? It doesn't necessarily mean that inquiries will increase. It's important to review how information is delivered, how value and trust are communicated, and whether there are easy pathways for consultation. ■ Is improvement necessary even with low access numbers? Yes, it is necessary. Before increasing traffic, it's important to ensure that visitors can understand the content and feel comfortable reaching out, as this will make it easier to benefit from subsequent customer acquisition strategies. ■ I don't know where to start fixing things. It's recommended to first check the service pages and forms that are closest to inquiries, and then review the access situation afterwards.
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【Recommended for the following people】 ■ Those who want to increase inquiries from their website ■ Those who have traffic but are not seeing results *You can view the full article at the linked site (Web Site Column). Please feel free to contact us for more details.
Company information
Our company is a business that provides comprehensive support through a wide range of services, from website creation to web marketing, operational support, and business efficiency improvement. We aim to address our customers' concerns in various areas such as site creation, marketing support, and operational efficiency, and to move forward together. We will solve your "troubles" with the power of the web. Please feel free to contact us if you have any requests.