[Case Study] Reservations for a construction company's housing exhibition increased by 125% after the initiative.
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A specialized contractor for small houses with 40 years of experience increased the number of exhibition reservations by 125% after advertising to the comparison and consideration audience.
This is a case study of a construction company that broke away from offline advertising-centered customer acquisition and increased reservations for their housing exhibition. A construction company specializing in small houses with 40 years of experience was primarily relying on offline advertising for customer acquisition, which led to difficulties in reaching users who were comparing and considering homes, resulting in stagnant exhibition reservations. Therefore, they focused on distributing video and banner ads centered around the housing exhibition area, starting from URLs that users comparing and considering homes would visit (competitors, comparisons, related media, etc.). They conveyed the world of construction and their achievements, encouraging the action of making exhibition reservations. As a result, the number of reservations for the housing exhibition increased by 125% after the initiative. We will provide a detailed introduction to the points that connected the challenges, initiatives, and results. *The results are an example of achievements at the implementing company and do not guarantee effectiveness.
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**Case Summary** ■Industry: Specialty construction company for small houses (40 years of experience) ■Challenge: Struggling to attract visitors to the exhibition hall with a focus on offline advertising ■Strategy: Delivered video and banner ads to URLs viewed by comparison shoppers in the exhibition hall's market area ■Results: Number of reservations for the housing exhibition hall increased by 125% after the strategy **Key Points Leading to Success** ■Ability to reach comparison shoppers who are "just before" searching and visiting ■Narrowed down the market area, allowing for efficient delivery to potential visitors ■Facilitated understanding through video and encouraged reservations through banners
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【Recommended for the following people】 ■ Those in construction companies or housing companies who want to reevaluate their offline advertising, such as flyers, for attracting customers. ■ Those who want to increase reservations for visits to housing exhibitions or model houses. *You can view the full article at the link (Mikomi AD Column). Please feel free to contact us for more details.
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