マーケティングアプリケーションズ List of Products and Services

"Surveroid," operated by Marketing Applications Inc., has been providing an easy-to-use self-service web survey tool since its launch in 2008. Currently, it has approximately 6 million domestic respondents, and after conducting quantitative research (surveys) through "domestic monitor surveys," it allows for detailed discussions with interested respondents online. A key feature is that both quantitative research (surveys) and qualitative research (interviews) can be completed within a single tool, enabling the extraction of interview subjects tailored to your needs from comprehensive quantitative research.

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"Surveroid," operated by Marketing Applications Inc., has been providing an easy-to-use self-service web survey tool since its launch in 2008. As business opportunities overseas are expanding for Japanese companies, we have felt that adequate market research in foreign markets is lacking. Therefore, Surveroid aims to provide the same market research environment that we have offered for domestic market research in overseas markets as well. We have started offering overseas monitor surveys that allow for quick market research at a low cost starting from 20,000 yen (excluding tax). You can create, distribute, and analyze surveys all in one go, with support for 24 countries. Additionally, with an intuitive interface and translation features, even those new to research can easily use the service.

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Surveroid is a web survey tool called "self-type," which allows users to handle everything from question creation to distribution settings and data aggregation for market research on their own.

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UI (User Interface) refers to the "methods of display and input for users" on electronic devices such as PCs, while UX (User Experience) refers to "the experience that users gain through a service." Since UX encompasses the experience from the moment a user interacts with a service to the purchase and use of products, improving UI is also important for enhancing UX. However, simply improving UI does not necessarily lead to an improvement in UX; it is crucial to maintain a user-centered perspective. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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A customer satisfaction survey is a study conducted to gather feedback from customers who have used a company's products or services, focusing on their satisfaction levels, intentions to repurchase, and opinions, in order to aid in problem-solving. One method for measuring customer satisfaction as an indicator is the "rating scale method." This involves providing options divided into five levels, such as "satisfied, somewhat satisfied, neutral, somewhat dissatisfied, dissatisfied," and asking respondents to select the option that best applies to them. Typically, scores from 1 to 5 are assigned to each response, and the average score is calculated to serve as an indicator of customer satisfaction. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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NPS stands for "Net Promoter Score," which is a metric used to measure customer loyalty. It quantifies the level of attachment and trust customers have towards a company or product. The method involves asking respondents to rate their likelihood of recommending the company to others on an 11-point scale, allowing for the assessment of repeat intention and loyalty that cannot be measured by satisfaction alone. Additionally, it is said that there is a high correlation between NPS and performance improvement, leading to an increase in companies incorporating it into their surveys. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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Improving the quality of products and services is essential for a company's growth. Listening to consumer feedback is very important in this process. This time, we will introduce methods for conducting surveys that can serve as a reference when gathering customer feedback. First, regarding how to request customer surveys, we will explain from two main perspectives: whether or not you hold personal information. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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An ES survey (Employee Satisfaction Survey) is a survey that measures the satisfaction levels of employees regarding various aspects surrounding their work, such as job content, workplace environment, organizational culture, and treatment. As various work styles, including side jobs and freelancing, are on the rise, employee satisfaction with their companies is an important factor in reducing turnover rates and improving productivity. Therefore, many companies conduct ES surveys. By understanding their own challenges through the ES survey and implementing appropriate measures, companies can create a better working environment for employees, leading to improved performance. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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VOC stands for "Voice of Customer," which means "customer voice" in marketing terminology. A familiar example would be the opinions and requests that gather at call centers, which are considered VOC. Recently, information obtained from social media is also being utilized as VOC. Many companies that are successful in business value VOC and implement efforts to understand customer needs and make improvements. Continuously establishing marketing strategies based on VOC and translating them into specific measures will likely be a shortcut to business success. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.

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An event survey is a questionnaire collected at the event venue. To increase the number of responses in a place where many people gather and obtain results that lead to future initiatives, there are key points to consider when creating the survey. This article explains the role of event surveys, tips for increasing response rates, and methods and tricks for creating event surveys. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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We conducted a survey using "Surveyloid," which allows for easy online surveys for respondents across the country, to gather information beyond our immediate surroundings. Here, we present a case study from a television production company. The purpose was to distribute a survey to areas where street interviews cannot be conducted, and we aimed to conduct a survey on "favorite celebrities" to announce the differences in popularity and reasons for preference by region within the program. "We are required to create content within a very tight timeframe for television production, but this product allowed for quick data collection, giving us time to create our presentation, resulting in a satisfactory outcome," was the feedback we received. 【Survey Overview】 ■ Survey Purpose: Research on "favorite celebrities" ■ Survey Method: Internet survey ■ Target Participants: Ages 20-69 / Male and Female / Residents of the Tokyo metropolitan area (Saitama, Chiba, Tokyo, Kanagawa) ■ Number of Responses: 100 from each prefecture (total of 400 samples) *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce a case study from a consulting company that conducted a new product acceptance survey using "Surveyloid," which allows for easy online surveys targeting respondents nationwide. The company was looking for a survey tool with a wide range of respondents as they were developing products aimed at a new target demographic, different from the majority of their existing customer base, in collaboration with external personnel responsible for product production. After the survey, they reported, "While a certain number of appropriate opinions were observed in the open-ended questions, the high response rate satisfied my supervisor." 【Survey Overview】 ■ Purpose of the Survey: New product acceptance survey ■ Method of Survey: Internet survey ■ Target Respondents: Women aged 40 to 60 ■ Number of Responses: 100 respondents from each age group (total of 300 samples) *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce a case study from an advertising agency that conducted a package survey for a new product using "Surveyloid," a tool that allows for easy online surveys targeted at survey monitors (respondents) nationwide. The company was looking for a tool that could conduct surveys quickly and cost-effectively. They learned about our product, which can be used starting from 10,000 yen and allows for response collection in an average of 48 hours, and decided to register as it matched their desired conditions. After the survey, they provided feedback stating, "We were satisfied with the cost and speed, and it was great to have results in about a week," and "We received comments from the manufacturer expressing satisfaction as well." 【Survey Overview】 ■ Purpose of the survey: Package design survey for a new product ■ Survey method: Internet survey ■ Target respondents: Men and women aged 20 to 40 ■ Number of responses: Total of 1,000 samples *For more details, please refer to the related links or feel free to contact us.

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We will introduce a case study of a manufacturer that produces and sells alcoholic beverages, utilizing "Surveyloid," which allows for surveys to be conducted with survey monitors to understand the current situation and challenges. A survey was conducted with the aim of grasping the actual conditions regarding "bulk sales of alcohol" among general consumers. During this process, we also checked whether there is a gap in awareness between general "bulk sales" and "bulk sales of alcohol," as well as what the effective sales channels would be for selling alcohol through "bulk sales." By using this product, we were able to conduct a survey with the younger demographic, which had not been previously engaged, allowing us to understand the realities of a potential future customer base. [Survey Overview] ■ Survey Purpose: Research on the actual conditions regarding "bulk sales of alcohol" ■ Survey Method: Internet survey ■ Target Respondents: Ages 20-69 / Both genders / Nationwide / Experience purchasing shochu ■ Number of Responses: 500 samples *For more details, please refer to the related links or feel free to contact us.

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To understand market needs and target demographics, we would like to introduce a case study from a client in the promotional planning department who utilizes "Surveyloid" to conduct their own research with survey monitors. Regarding beauty products released by the company, there have been changes in purchase rates across different age groups, and we wanted to confirm consumer psychology that cannot be inferred from purchasing data, so we conducted a survey. After the survey, we were able to grasp the current situation by actually conducting the questionnaire, which allowed us to make decisions with quantitative evidence for future directions. [Survey Overview] ■ Purpose of the survey: Acceptance survey regarding our products ■ Method of survey: Internet survey (using Surveyloid) ■ Target respondents: Women aged 20 to 59 / with purchase experience ■ Number of responses: 100 from each age group (total of 400) *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce a case study of a client working at an advertising agency that made decisions using "Surveyroid," which allows for surveys with over 4 million questionnaire respondents. The purpose of the survey was to conduct research on the target demographic of the client, specifically individuals who are currently living in Tokyo and have lived outside of Tokyo until the age of 18. The survey aimed to understand awareness and usage of the service, and to determine which media should be used for exposure. There were concerns about the impact on quality since it was not outsourced but led by ourselves; however, we were able to gain the client's trust in managing the advertising operations based on the proposals grounded in actual conditions. [Survey Overview] ■ Purpose of the survey: Research on the actual conditions of advertising operations ■ Method of survey: Internet survey (using Surveyroid) ■ Target respondents: Women aged 20-29 living in Tokyo, who lived outside of Tokyo until the age of 18 ■ Number of responses: 500 *For more details, please refer to the related links or feel free to contact us.

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We would like to introduce a case study of media operators utilizing "Surveyloid," which has a dedicated panel of over 4 million for gathering "content ideas" for content production. The background for implementing our product was the decision to conduct a survey as primary information, as we wanted to disseminate unique information through our media and were considering writing articles based on consumer data. After implementation, we received feedback stating, "We usually distribute the survey around the evening, and by the next morning, we have completed the collection. Since we create articles every month, we are satisfied with the ability to quickly gather responses." [Survey Overview] - Surveys are primarily conducted targeting the intended audience. - However, to make the content more interesting, we sometimes intentionally conduct surveys on attributes that are not part of the target audience for comparison purposes. - We prepared several questions aimed at surprising results, consciously aiming to disseminate information from various angles. *For more details, please refer to the related links or feel free to contact us.*

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A brand awareness survey is a research method used to determine the extent to which a brand has penetrated the market. As market commoditization progresses, having strong brand power increases competitiveness, leading to improved customer loyalty and maximization of LTV (customer lifetime value), which can help build a stable revenue base. It can be said that strengthening brand power is essential for a company's growth, and taking measures while confirming one's brand position through brand awareness surveys will become an important marketing strategy. This article will explain how to utilize brand awareness surveys, key indicators to focus on, points to note during the actual survey, and examples of survey questions. *For detailed content of the article, please refer to the related links. Feel free to contact us for more information.

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Before launching new products or services in the market, "acceptability research" is conducted to confirm whether they will truly be accepted. This process allows for the early understanding of user reactions and discrepancies with their needs, making it an important step in determining the direction of development. This article provides a clear explanation of the basics of "acceptability research," including types of research, methods, example questions, and cost considerations. It is useful for those considering conducting research as well as for those who are learning about it for the first time. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*

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To succeed in the cosmetics market, it is essential to accurately grasp consumers' true feelings and develop products that meet their needs. However, many may struggle with questions like, "What kind of questions should I set?" or "How can I create an effective survey?" This article will explain in detail the importance of marketing research and the key points for creating surveys that accurately capture consumer needs. Additionally, we will introduce a simple and efficient method for creating surveys using Surveroid, which allows you to survey consumers. By utilizing practical templates and analysis techniques, let's achieve more accurate marketing research. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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In the food industry, accurately capturing customer feedback is the key to customer satisfaction and increased sales. Particularly, food preferences vary greatly among individuals and are easily influenced by trends and the times. Therefore, even if a product is a confident creation by the development team, if they do not grasp the honest opinions of those who will actually consume it, the chances of the idea being accepted in the market increase significantly. Additionally, consumer awareness has begun to place importance on the safety of food and its impact on health, leading to various factors being considered before making a purchase. In this context, surveys that can quantitatively and qualitatively gather real opinions from customers are very useful. *For more detailed information, please refer to the related links. Feel free to contact us for more details.

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"How well-known are our products and services?" To grasp the answer to this, "awareness surveys" are essential. When you want to reassess your brand's position or before releasing a new product, understanding the recognition status in the market can provide significant insights. That said, many may find themselves wondering, "What kind of questions should I prepare?" and "How can I ask in a way that avoids bias?" when trying to conduct a survey. In this article, we will clarify the purpose of awareness surveys and the benefits they bring to companies, while also providing easily applicable question examples and effective survey implementation methods in a straightforward manner. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*

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The package, often referred to as the "face" of the product, can significantly impact sales based on its design. It is not uncommon for sales to change dramatically due to a single design choice. Especially in retail stores and e-commerce sites, the package determines the first impression and influences consumers' purchasing intentions. So, how should we design an "effective package"? One answer is "package research." This article will clearly explain the basics of package research, its objectives, research methods, and practical tips, using examples. Marketing professionals considering new product development or renewal should definitely find this useful. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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Employee satisfaction refers to the indicators used to determine whether employees working for a company are satisfied with various aspects of their work, such as job responsibilities, benefits, work environment, and salary. When employee satisfaction improves, there are primarily three benefits: - Increased productivity - Retention of talent and prevention of turnover - Improved customer satisfaction Increased productivity has a significant impact on business activities. Companies with high employee satisfaction tend to have motivated employees, strong connections among staff, and smooth communication, which leads to expected improvements in productivity. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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The marketing process refers to the series of steps involved in launching products or services into the market from a marketing perspective during business operations. Generally, the marketing process is divided into six phases, primarily categorized into the phase of formulating strategies and the phase of executing those strategies. If one does not grasp this flow, the time taken to launch products or services into the market may significantly increase, or even if a release is finally achieved, it may not be well received. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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Conducting surveys when hosting seminars and other events is an important strategy for marketing and sales. However, the surveys conducted must be utilized to inform subsequent strategies; simply conducting them is not meaningful. To ensure they are used effectively afterward, it is necessary to clarify the reasons and objectives for conducting the surveys. Here, we will introduce three main objectives. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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In business, there are times when we analyze complex and difficult themes, and the results of that analysis are generally communicated to third parties through text. While the text is logically structured, if the analyzed theme is complex and difficult, it may not be easily understood by anyone other than the parties involved in the analysis, which could lead to the valuable results being wasted and not utilized in policy-making. By using a "matrix table," we can visualize the analysis results and share them in a way that allows third parties to intuitively understand them. This time, we will clearly introduce what a matrix table is and the scenarios in which it can be utilized. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.

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In marketing, a persona refers to a detailed profile of a user that includes not only basic attributes but also lifestyle and values. Persona marketing is a method of optimizing marketing strategies by setting personas, which enables the development of highly accurate communication strategies. This article will explain the benefits of persona marketing, how to set personas, and points to consider when setting them. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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Direct marketing is a marketing method that approaches customers based on their needs. By conducting personalized communication with each customer, it enhances customer satisfaction and lifetime value (LTV), allowing for the establishment of good and ongoing relationships with customers. This article explains the overview, advantages and disadvantages of direct marketing, as well as tips for making it successful. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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Generally, when conducting market research for market trends or new product development, the business that wants to conduct the research will carry out quantitative and qualitative surveys on the monitors held by the research company. This has the advantage that if the monitors are owned by the research company, the risk of information leakage is minimized, allowing for a secure implementation of the survey. This is referred to as a closed questionnaire, and you can think of it as a survey where information is restricted, which should not pose any problems. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.

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As consumers' lifestyles become more diverse, understanding consumers has become essential for providing valuable services and products. Market research is broadly divided into two categories: "quantitative research" and "qualitative research." In this article, we will explain each research method so that you can choose the appropriate one according to your research objectives. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*

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Market research is an essential means of information gathering for companies to continue their activities. By conducting market research, decisions can be made based on evidence such as market trends and customer needs, rather than relying on assumptions or intuition. Additionally, there are various methods of market research, and by understanding the advantages of each, research can be conducted according to specific objectives. This article will clearly introduce actual cases where market research has had a positive impact, as well as important points to be aware of when proceeding with it. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*

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Online research refers to a service where surveys are created on a web browser, and research companies distribute and collect responses from their panel of respondents. For larger-scale surveys, researchers may be involved in the design of the study, but in recent years, self-service online research services, where individuals create, distribute, and collect surveys themselves, have become mainstream. Here, we will introduce self-service online research services. There are various tools available for online research, and we will use "Surveyloid" as an example. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*

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Ethnography is a research method that involves observing and experiencing the lives of research subjects in order to collect qualitative data on their lifestyles, thoughts, preferences, and more. The roots of ethnography are said to lie in cultural anthropology, with one of its origins being the book "The Far West Atlantic Voyager" by a Polish-British cultural anthropologist. Since then, it has become a commonly used method in cultural anthropology and has eventually been applied in sociology as well. After its application in sociology, it has been utilized not only to understand general societal frameworks such as companies and schools but also to gain insights into more marginalized lifestyles, such as those found in slums and areas like Shinjuku Golden Gai. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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This article provides a clear explanation of marketing research, which is the process of analyzing and collecting data to support business decision-making by investigating market and customer needs, as well as trends among competitors. The self-service survey tool "Surveroid" allows users to watch marketing research courses explained by researchers. What you learn can be practiced using "Surveroid," so please consider registering. *For detailed content of the article, you can view it through the related links. For more information, feel free to contact us.

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"Research Method: Vox Pops of MOTS" may pique your interest in what kind of new research method it is. In fact, there are sites that mention Vox Pops as a noteworthy current method, but Vox Pops comes from the Latin phrase Vox Populi, meaning "the voice of the people." MOTS stands for Man On The Street, which refers to the street interviews and surveys that we often see in television news. This might sound underwhelming, but the reason it is highlighted as a noteworthy method is due to the significant technological trend where video recording and usage have become very familiar and commonplace, influenced by the proliferation of online video services such as YouTube, TikTok, Netflix, and Amazon Prime Video, as well as the fact that being a "YouTuber" has become a desired profession. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.*

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I am considering a new business venture, but I often wonder if there is a demand for it and whether the strategies and initiatives are working well. There are many situations in business where I want to understand consumer opinions and the needs of my target audience. In such cases, there are various ways to ask questions and conduct research. In this article, I will explain how to collect data using "online research," which is one of the main methods of marketing research. *For more detailed information, please refer to the related links. Feel free to contact us for more details.*

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For companies, it is important to investigate whether the prices of their products and services are appropriate. Price is one factor that influences consumers, and if it is set higher than rival companies, it may lead to losing competition and harming profits. Therefore, it is necessary to conduct price research and reassess pricing policies, but it is also important to understand how to conduct the research and the analytical approach. In this article, we will introduce the content of price research. *For detailed information, please refer to the related links. Feel free to contact us for more information.*

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Companies are planning and developing various products and services, but they likely want to understand how customers actually evaluate them. Even if the company feels that the product is "highly completed," there may be gaps when it is actually sold to customers. To gather beneficial information for the company, conducting monitor surveys is also an option, but it is important to understand the merits and demerits, the process, and the points to be cautious about. This article introduces the content regarding monitor surveys. *For detailed information, please refer to the related links. Feel free to contact us for more information.*

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"Surveyloid" is a self-service online research tool designed to provide an easy and speedy experience for listening to consumer feedback, aiming to be accessible for anyone. To build a strong brand, it is essential to gain more recognition. No matter how good a brand is, if it is not recognized, it will not be purchased. First, let's understand the current level of recognition and then formulate appropriate measures. With Surveyloid, you can easily investigate the recognition status. For more details about the "Surveyloid" service, you can download the materials or check the sample of the "Customer Satisfaction Survey" from the provided link.

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"Surveyloid" is a self-service online research tool designed to provide an easy and speedy experience for listening to consumer voices, aiming to be accessible for anyone. To build a strong brand, it is important to gain more recognition. No matter how good a brand is, it will not be purchased if it is not recognized. First, let's understand the current level of recognition and then formulate appropriate measures. With Surveyloid, you can easily investigate the recognition status. For more details about the "Surveyloid" service, you can download the materials or check the sample of "academic research" from the provided link.

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"Surveyloid" is a self-service online research tool designed to provide an easy and speedy experience for listening to consumer voices, aiming to be a service that anyone can use effortlessly. To build a strong brand, it is essential to gain more recognition. No matter how good a brand is, if it is not recognized, it will not be purchased. First, let's understand the current level of recognition and then formulate appropriate measures from there. With Surveyloid, you can easily investigate the recognition status. For more details about the "Surveyloid" service, you can download the materials or check the sample of the "Company Presentation Survey" from the provided link.

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"Surveyloid" is a self-service online research tool designed to provide an easy and speedy experience for listening to consumer voices, aiming to be a service that anyone can use effortlessly. To build a strong brand, it is essential to gain more recognition. No matter how good a brand is, if it is not recognized, it will not be purchased. First, let's understand the current level of recognition and then formulate appropriate measures from there. With Surveyloid, you can easily investigate the recognition status. For more details about the "Surveyloid" service, you can download the materials or check the sample of the "Employee Satisfaction Survey" from the provided link.

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"Surveyloid" is a self-service online research tool designed to provide an easy and speedy experience for listening to consumer voices, with the goal of being accessible to anyone. To build a strong brand, it is important to gain more recognition. No matter how good a brand is, if it is not recognized, it will not be purchased. First, let's understand the current level of recognition and then formulate appropriate measures from there. With Surveyloid, you can easily investigate the recognition status. For more details about the "Surveyloid" service, you can download the materials or check the sample of the "Concept Acceptance Survey" from the provided link.

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"Surveyloid" is a self-service online research tool designed to provide an easy and speedy experience for listening to consumer voices, aiming to be a service that anyone can use effortlessly. To build a strong brand, it is essential to gain more recognition. No matter how good a brand is, if it is not recognized, it will not be purchased. First, let's understand the current level of recognition and then formulate appropriate measures from there. With Surveyloid, you can easily investigate the recognition status. For more details about the "Surveyloid" service, you can download the materials or check the sample of the "Package Test" from the provided link.

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