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Surveroid is a web survey tool called "self-type," which allows users to handle everything from question creation to distribution settings and data aggregation for market research on their own.

The package, often referred to as the "face" of the product, can significantly impact sales based on its design. It is not uncommon for sales to change dramatically due to a single design choice. Especially in retail stores and e-commerce sites, the package determines the first impression and influences consumers' purchasing intentions. So, how should we design an "effective package"? One answer is "package research." This article will clearly explain the basics of package research, its objectives, research methods, and practical tips, using examples. Marketing professionals considering new product development or renewal should definitely find this useful. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

"How well-known are our products and services?" To grasp the answer to this, "awareness surveys" are essential. When you want to reassess your brand's position or before releasing a new product, understanding the recognition status in the market can provide significant insights. That said, many may find themselves wondering, "What kind of questions should I prepare?" and "How can I ask in a way that avoids bias?" when trying to conduct a survey. In this article, we will clarify the purpose of awareness surveys and the benefits they bring to companies, while also providing easily applicable question examples and effective survey implementation methods in a straightforward manner. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*

In the food industry, accurately capturing customer feedback is the key to customer satisfaction and increased sales. Particularly, food preferences vary greatly among individuals and are easily influenced by trends and the times. Therefore, even if a product is a confident creation by the development team, if they do not grasp the honest opinions of those who will actually consume it, the chances of the idea being accepted in the market increase significantly. Additionally, consumer awareness has begun to place importance on the safety of food and its impact on health, leading to various factors being considered before making a purchase. In this context, surveys that can quantitatively and qualitatively gather real opinions from customers are very useful. *For more detailed information, please refer to the related links. Feel free to contact us for more details.

To succeed in the cosmetics market, it is essential to accurately grasp consumers' true feelings and develop products that meet their needs. However, many may struggle with questions like, "What kind of questions should I set?" or "How can I create an effective survey?" This article will explain in detail the importance of marketing research and the key points for creating surveys that accurately capture consumer needs. Additionally, we will introduce a simple and efficient method for creating surveys using Surveroid, which allows you to survey consumers. By utilizing practical templates and analysis techniques, let's achieve more accurate marketing research. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

Before launching new products or services in the market, "acceptability research" is conducted to confirm whether they will truly be accepted. This process allows for the early understanding of user reactions and discrepancies with their needs, making it an important step in determining the direction of development. This article provides a clear explanation of the basics of "acceptability research," including types of research, methods, example questions, and cost considerations. It is useful for those considering conducting research as well as for those who are learning about it for the first time. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*

A brand awareness survey is a research method used to determine the extent to which a brand has penetrated the market. As market commoditization progresses, having strong brand power increases competitiveness, leading to improved customer loyalty and maximization of LTV (customer lifetime value), which can help build a stable revenue base. It can be said that strengthening brand power is essential for a company's growth, and taking measures while confirming one's brand position through brand awareness surveys will become an important marketing strategy. This article will explain how to utilize brand awareness surveys, key indicators to focus on, points to note during the actual survey, and examples of survey questions. *For detailed content of the article, please refer to the related links. Feel free to contact us for more information.

We would like to introduce a case study of media operators utilizing "Surveyloid," which has a dedicated panel of over 4 million for gathering "content ideas" for content production. The background for implementing our product was the decision to conduct a survey as primary information, as we wanted to disseminate unique information through our media and were considering writing articles based on consumer data. After implementation, we received feedback stating, "We usually distribute the survey around the evening, and by the next morning, we have completed the collection. Since we create articles every month, we are satisfied with the ability to quickly gather responses." [Survey Overview] - Surveys are primarily conducted targeting the intended audience. - However, to make the content more interesting, we sometimes intentionally conduct surveys on attributes that are not part of the target audience for comparison purposes. - We prepared several questions aimed at surprising results, consciously aiming to disseminate information from various angles. *For more details, please refer to the related links or feel free to contact us.*

We would like to introduce a case study of a client working at an advertising agency that made decisions using "Surveyroid," which allows for surveys with over 4 million questionnaire respondents. The purpose of the survey was to conduct research on the target demographic of the client, specifically individuals who are currently living in Tokyo and have lived outside of Tokyo until the age of 18. The survey aimed to understand awareness and usage of the service, and to determine which media should be used for exposure. There were concerns about the impact on quality since it was not outsourced but led by ourselves; however, we were able to gain the client's trust in managing the advertising operations based on the proposals grounded in actual conditions. [Survey Overview] ■ Purpose of the survey: Research on the actual conditions of advertising operations ■ Method of survey: Internet survey (using Surveyroid) ■ Target respondents: Women aged 20-29 living in Tokyo, who lived outside of Tokyo until the age of 18 ■ Number of responses: 500 *For more details, please refer to the related links or feel free to contact us.

To understand market needs and target demographics, we would like to introduce a case study from a client in the promotional planning department who utilizes "Surveyloid" to conduct their own research with survey monitors. Regarding beauty products released by the company, there have been changes in purchase rates across different age groups, and we wanted to confirm consumer psychology that cannot be inferred from purchasing data, so we conducted a survey. After the survey, we were able to grasp the current situation by actually conducting the questionnaire, which allowed us to make decisions with quantitative evidence for future directions. [Survey Overview] ■ Purpose of the survey: Acceptance survey regarding our products ■ Method of survey: Internet survey (using Surveyloid) ■ Target respondents: Women aged 20 to 59 / with purchase experience ■ Number of responses: 100 from each age group (total of 400) *For more details, please refer to the related links or feel free to contact us.

We will introduce a case study of a manufacturer that produces and sells alcoholic beverages, utilizing "Surveyloid," which allows for surveys to be conducted with survey monitors to understand the current situation and challenges. A survey was conducted with the aim of grasping the actual conditions regarding "bulk sales of alcohol" among general consumers. During this process, we also checked whether there is a gap in awareness between general "bulk sales" and "bulk sales of alcohol," as well as what the effective sales channels would be for selling alcohol through "bulk sales." By using this product, we were able to conduct a survey with the younger demographic, which had not been previously engaged, allowing us to understand the realities of a potential future customer base. [Survey Overview] ■ Survey Purpose: Research on the actual conditions regarding "bulk sales of alcohol" ■ Survey Method: Internet survey ■ Target Respondents: Ages 20-69 / Both genders / Nationwide / Experience purchasing shochu ■ Number of Responses: 500 samples *For more details, please refer to the related links or feel free to contact us.

Improving the quality of products and services is essential for a company's growth. Listening to consumer feedback is very important in this process. This time, we will introduce methods for conducting surveys that can serve as a reference when gathering customer feedback. First, regarding how to request customer surveys, we will explain from two main perspectives: whether or not you hold personal information. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

We would like to introduce a case study from an advertising agency that conducted a package survey for a new product using "Surveyloid," a tool that allows for easy online surveys targeted at survey monitors (respondents) nationwide. The company was looking for a tool that could conduct surveys quickly and cost-effectively. They learned about our product, which can be used starting from 10,000 yen and allows for response collection in an average of 48 hours, and decided to register as it matched their desired conditions. After the survey, they provided feedback stating, "We were satisfied with the cost and speed, and it was great to have results in about a week," and "We received comments from the manufacturer expressing satisfaction as well." 【Survey Overview】 ■ Purpose of the survey: Package design survey for a new product ■ Survey method: Internet survey ■ Target respondents: Men and women aged 20 to 40 ■ Number of responses: Total of 1,000 samples *For more details, please refer to the related links or feel free to contact us.

We would like to introduce a case study from a consulting company that conducted a new product acceptance survey using "Surveyloid," which allows for easy online surveys targeting respondents nationwide. The company was looking for a survey tool with a wide range of respondents as they were developing products aimed at a new target demographic, different from the majority of their existing customer base, in collaboration with external personnel responsible for product production. After the survey, they reported, "While a certain number of appropriate opinions were observed in the open-ended questions, the high response rate satisfied my supervisor." 【Survey Overview】 ■ Purpose of the Survey: New product acceptance survey ■ Method of Survey: Internet survey ■ Target Respondents: Women aged 40 to 60 ■ Number of Responses: 100 respondents from each age group (total of 300 samples) *For more details, please refer to the related links or feel free to contact us.

We conducted a survey using "Surveyloid," which allows for easy online surveys for respondents across the country, to gather information beyond our immediate surroundings. Here, we present a case study from a television production company. The purpose was to distribute a survey to areas where street interviews cannot be conducted, and we aimed to conduct a survey on "favorite celebrities" to announce the differences in popularity and reasons for preference by region within the program. "We are required to create content within a very tight timeframe for television production, but this product allowed for quick data collection, giving us time to create our presentation, resulting in a satisfactory outcome," was the feedback we received. 【Survey Overview】 ■ Survey Purpose: Research on "favorite celebrities" ■ Survey Method: Internet survey ■ Target Participants: Ages 20-69 / Male and Female / Residents of the Tokyo metropolitan area (Saitama, Chiba, Tokyo, Kanagawa) ■ Number of Responses: 100 from each prefecture (total of 400 samples) *For more details, please refer to the related links or feel free to contact us.

An event survey is a questionnaire collected at the event venue. To increase the number of responses in a place where many people gather and obtain results that lead to future initiatives, there are key points to consider when creating the survey. This article explains the role of event surveys, tips for increasing response rates, and methods and tricks for creating event surveys. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

VOC stands for "Voice of Customer," which means "customer voice" in marketing terminology. A familiar example would be the opinions and requests that gather at call centers, which are considered VOC. Recently, information obtained from social media is also being utilized as VOC. Many companies that are successful in business value VOC and implement efforts to understand customer needs and make improvements. Continuously establishing marketing strategies based on VOC and translating them into specific measures will likely be a shortcut to business success. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.

An ES survey (Employee Satisfaction Survey) is a survey that measures the satisfaction levels of employees regarding various aspects surrounding their work, such as job content, workplace environment, organizational culture, and treatment. As various work styles, including side jobs and freelancing, are on the rise, employee satisfaction with their companies is an important factor in reducing turnover rates and improving productivity. Therefore, many companies conduct ES surveys. By understanding their own challenges through the ES survey and implementing appropriate measures, companies can create a better working environment for employees, leading to improved performance. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

NPS stands for "Net Promoter Score," which is a metric used to measure customer loyalty. It quantifies the level of attachment and trust customers have towards a company or product. The method involves asking respondents to rate their likelihood of recommending the company to others on an 11-point scale, allowing for the assessment of repeat intention and loyalty that cannot be measured by satisfaction alone. Additionally, it is said that there is a high correlation between NPS and performance improvement, leading to an increase in companies incorporating it into their surveys. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

A customer satisfaction survey is a study conducted to gather feedback from customers who have used a company's products or services, focusing on their satisfaction levels, intentions to repurchase, and opinions, in order to aid in problem-solving. One method for measuring customer satisfaction as an indicator is the "rating scale method." This involves providing options divided into five levels, such as "satisfied, somewhat satisfied, neutral, somewhat dissatisfied, dissatisfied," and asking respondents to select the option that best applies to them. Typically, scores from 1 to 5 are assigned to each response, and the average score is calculated to serve as an indicator of customer satisfaction. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

UI (User Interface) refers to the "methods of display and input for users" on electronic devices such as PCs, while UX (User Experience) refers to "the experience that users gain through a service." Since UX encompasses the experience from the moment a user interacts with a service to the purchase and use of products, improving UI is also important for enhancing UX. However, simply improving UI does not necessarily lead to an improvement in UX; it is crucial to maintain a user-centered perspective. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

The marketing process refers to the series of steps involved in launching products or services into the market from a marketing perspective during business operations. Generally, the marketing process is divided into six phases, primarily categorized into the phase of formulating strategies and the phase of executing those strategies. If one does not grasp this flow, the time taken to launch products or services into the market may significantly increase, or even if a release is finally achieved, it may not be well received. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*