What is the method of qualitative research? Introducing its advantages, differences from quantitative research, and how to conduct it.
A detailed explanation of the information, advantages and disadvantages that can be obtained, and the main methods!
As consumers' lifestyles become more diverse, understanding consumers has become essential for providing valuable services and products. Market research is broadly divided into two categories: "quantitative research" and "qualitative research." In this article, we will explain each research method so that you can choose the appropriate one according to your research objectives. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*
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Since our founding in 2006, our mission has been to "make difficult things easy and complex things simple." We have provided various services related to online research to many clients and have been working to simplify online research operations. Furthermore, we aim not only to simplify research operations but also to create a world where anyone can easily utilize asking data. We support your business in making data-driven decisions rather than relying solely on experience and intuition. Please feel free to contact us with any requests. *Please note that we do not handle inquiries by phone. We kindly ask you to reach out via our dedicated form or email.