タカラサプライコミュニケーションズ List of Products and Services

Previously, our designer was responsible for the character design of GS Yuasa Battery Co., Ltd.'s eco-character "Shigeru-kun the Forest Hedgehog," so we received this order with a request for the same designer. In creating the stamps, we focused on making the design and expressions friendly and easy to use for the customers who purchase them. Additionally, we created a PR card that allows direct access to the stamps via a QR code. [Case Overview] ■ GS Yuasa Battery Co., Ltd. ■ 40 types of LINE stamps ■ Date: May 2015 *For more details, please refer to the PDF document or feel free to contact us.

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As a new promotional method that other companies have not implemented, we proposed content that allows customers to enjoy a "public tavern" that aligns with the product's concept. To create a sense of realism for the public tavern, we coordinated extras that closely match the product's target audience, paying attention to the production of the video. Additionally, by simultaneously launching a campaign, we also implemented a plan to encourage multiple purchases of the product. (The campaign ended in late December 2015) 【Case Overview】 ■ Takara Shuzo Co., Ltd. ■ Takara "Shochu Highball" App ■ Period: April 2015 ■ Customer Evaluation: We were able to create the brand's world view. *For more details, please refer to the PDF document or feel free to contact us.

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• VR/AR

Since the fiscal year 2007, Daihei Printing has been promoting designs that consider individuals with color vision deficiencies (color universal design) in the use of colors for printed materials. In this context, we would like to introduce the efforts made in the sign revisions for our client, Hankyu Railway. The main signs that were revised at that time include the timetable, fare table, station stop guide, route map, and travel time guide. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

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Color blindness is inherited on the X chromosome. It is referred to as X-linked recessive inheritance. The chromosomes that determine sex are the X chromosome and the Y chromosome. Males have one X and one Y chromosome, inheriting the X from their mother and the Y from their father. Since males have only one X chromosome, if that X carries the gene for color blindness, they will be color blind. Therefore, the incidence is higher in males. I would like to explain the mechanism of inheritance for color blindness. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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"Variantool" is a simulated filter designed to allow individuals with normal color vision to experience the difficulty in distinguishing colors that people with P-type and D-type color vision deficiencies encounter. There are two types: glasses-type and loupe-type, and you can experience it simply by wearing them. I would like to explain about the color vision deficiency simulation filter "Variantool." By the way, our company is the exclusive distributor for "Variantool." *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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"Color Universal Design" refers to design that takes into account the diversity of color vision and uses color schemes that are easier for a larger number of people to utilize. Since around 2002, the term universal design has swept through Japan's economy and industry. As you may know, universal design refers to design that pursues "usability" and "safety" for a wide range of people. Many everyday items such as stationery, home appliances, and furniture have been commercialized, so there are likely many people who own them. I would like to explain about Color Universal Design. *For more detailed information, please refer to the related links. Feel free to contact us for more details.

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This time, we will introduce a case of a sake label that expresses three-dimensional gold lettering through Yuzen printing. This is based on a gold embellishment technique used in kimono processing. Here is the sake from Takara Shuzo with that label, Matsutake Ume "Shirakabe Warehouse" <Junmai Daiginjo> Houmenou. The focal point is the gold leaf lettering "Houmenou" on the bottle's label, which is plump and shines three-dimensionally. The principle is simple, but controlling the quality of this label is very challenging. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.

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At Daihei Printing, we have gone through trial and error to successfully achieve Yuzen printing with a variety of materials. Currently, we are applying this technology to create original products that our clients will be pleased with, but we still need to overcome many obstacles in the product development process. This time, we are featuring the "Byobu-style Calendar." One version is printed with two types of ink mixed with gold metal powder and insect-repellent materials, adding a brilliant gold design along with insect-repellent functionality. The other version uses ink mixed with matcha, replicating the color, aroma, and antibacterial properties of matcha. Furthermore, this "Byobu-style Calendar" required the delicate design to be reproduced with high precision. To achieve this, a combination of Yuzen printing and color printing was essential. A significant barrier stood in our way. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.*

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Yuzen printing, simply put, is a technique that uses a mixture of color materials and functional materials in the paste as ink for printing. This allows for the expression of a wide variety of colors and textures. It is possible to express unique color tones, such as corporate colors and school colors, through Yuzen printing. By controlling the subtle particle size of gold pigments, various shimmering effects can be achieved, and by using urethane, a soft, fluffy texture can be imparted to printed materials. So far, we have provided this technology for various "items," including product labels, coasters, direct mail, and decorative tatami mats. Next time, I would like to discuss the problems that arose in creating products using Yuzen printing and the trial and error we went through to overcome them. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

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In the search for a unique technology, we focused on Yuzen-dyed kimonos. At Ohira Printing, there were several people well-versed in kimono-related matters, including Nishijin weaving. We developed "Yuzen Printing," which incorporates the techniques used in Yuzen dyeing into printing, with a commitment to pursuing high brightness in gold and silver. It has received positive feedback in label printing and other areas. Ohira Printing is working on new technologies that not only enhance design aspects but also add functionality. In the next installment, I would like to discuss "Yuzen Printing" in more detail. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

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In corporate activities, responding to changes in the times is essential, but sometimes there is a perception that "old (previous) things and ideas are bad, and new things and ways of thinking are good." According to the results of the "Specific Service Industry Dynamics Statistics Survey" recently announced by the Ministry of Economy, Trade and Industry, the sales figures for the entire advertising industry in Japan for January 2021 showed a decline for newspapers, magazines, television, and radio, while internet advertising saw an increase. The largest decline was observed in magazines. This result is often interpreted as "existing four major media are old and therefore bad; it is indeed the era of internet advertising." However, depending on the target audience, their circumstances, and the content to be conveyed, there are times when it is difficult to communicate effectively through internet advertising. *Source: Ministry of Economy, Trade and Industry "Specific Service Industry Dynamics Statistics Survey" https://www.meti.go.jp/statistics/tyo/tokusabido/result-2.html *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.

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Now, in the current COVID-19 pandemic, you may have heard or seen the term "new normal" quite often. For example, there has been a shift towards online (internet-based) experiences in events such as open campuses and exhibitions, leading to a decrease in opportunities to gather users in specific locations and take up their time. This can also be considered one aspect of the "new normal." Of course, traditional experiences such as restaurants, amusement parks, tourism, and movies continue to be offered despite certain restrictions, but it seems that many business-oriented areas have shifted to online offerings. What differences might arise when "experiences" transition from traditional, physical formats to online ones? *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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For example, when planning a promotional idea based on "spreading on social media," there may be moments of excitement and trending topics, but it is often said that in the end, the expected results do not materialize, and the excitement and buzz quickly fade away. - It was spread on social media. - The number of followers on social media increased. - The followers should be fans of the company or product. So why...? Many of you who are involved in marketing and promotion may know Sato Naoyuki, also known as Sato Naoko, who is a communication director. In his new book, "Fan Base - To Be Supported, Loved, and Continue Selling for a Long Time" (Chikuma Shinsho/2018), the concepts of "fans" and "fan base" are discussed. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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When considering promotional strategies for new products aimed at working men and women in their 20s and 30s, older individuals typically suggest traditional ideas such as "TV commercials" and "magazine advertisements." In contrast, younger individuals, referencing the diversification of media and various survey data, propose ideas like "mobile ads" and "social media ads," along with the expected phrase "going viral on social media." However, is this really sufficient? In today's era, will these strategies effectively raise awareness of new product information? As seen in videos, the current diversification of media and the dramatic increase in information means that promotional strategies cannot rely on traditional thinking and methods. There is no single media (or strategy) that reaches all audiences. In corporate communication aimed at conveying information about companies and products to consumers, it is crucial to carefully plan how to communicate with the intended audience and how the message should be received. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.*

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In the current era of media diversification, similar to the four major media (television, newspapers, magazines, and radio), advertising and promotion in print have also shifted from the traditional "print only" to "print + α," making the inclusion of additional elements a natural trend. For example, the importance of web promotion has been increasing. However, on the other hand, it cannot be said that a web-centric promotion is the correct approach. Since 2000, especially after 2011, many people may have felt that the ways information is conveyed, received, and understood have changed. To communicate the information that customers want to share, it is important to design communication that aligns with the times. Currently, what is particularly emphasized in the advertising industry is the so-called "communication design." *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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The completion of printed materials involves three main processes: "prepress," which is the preparation stage before printing; "press," which refers to the printing process; and "post-press," which refers to the finishing stage after printing. "Prepress" begins with the planning of the content and specifications of the printed material, goes through editing and design, and includes the creation of printing data using DTP and the output of printing plates. However, there have been significant challenges in the traditional plate-making process. 1. **High Environmental Impact** - The waste liquid, which is a mixture of developing solution and wash water, has a high alkaline concentration and is classified as specially managed industrial waste. - Acidic gum solution is also discharged as industrial waste. 2. **High Operational Burden** - Strict management is essential for handling chemicals and processing waste liquids, and continuous education is necessary. - Every three months, the developing solution and gum solution need to be replaced, and the automatic developing machine must be cleaned. - If the automatic developing machine is stopped for 90 hours (4 days), a complete replacement of the processing liquid is required. The solution we have worked on to address these challenges is the introduction of a non-processing plate that does not require a developing process. *For more details, you can view the related links. Please feel free to contact us for more information.*

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Speaking of proofing, in the past, it was common for sales representatives to deliver proof sheets such as inkjet prints, comps, or proofs from the actual machine, which were produced by printing companies, to customers. Additionally, when confirming corrections on a PDF for final approval, the process involved creating PDFs before and after the corrections, sending them to the customer for confirmation, and then proceeding to the printing stage. However, recently, a convenient system called online proofing has gradually started to gain popularity, and our company has already begun to implement and operate it. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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First, regarding image correction, I listen to the client's requests directly, visualize the correction in my mind, and communicate it to the on-site team. What is important at that time is to transform any abstract instructions from the client into something that can be understood by the on-site operators and to convey it as clear directives. For example, as mentioned in the previous column, how should we work to make the food look "delicious" or to create a "warm image"? I think about this repeatedly based on my experience. *Details of the column can be viewed through the related link. For more information, please feel free to contact us.*

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The quality of a "photo" is often influenced by "sensation." Let's say a customer requests, "I want this food photo to look delicious." The standard for what looks "delicious" varies from customer to customer. If you don't grasp that "sensation," there's a possibility that what you produce could be completely opposite to what the customer had in mind. Therefore, you accompany the sales team, observe the customer's expressions, and sense their enthusiasm and feelings to understand how to recreate their "ideal." *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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Continuing from the last time, we will introduce the mixing of spot colors and their printing. Spot colors are very effective for impactful printing on washi paper and aluminum foil paper (shiny paper). To print well using spot colors, it is important to firmly grasp the following items: 1. Plate design (1) The order of the plates used on the printing machine (2) Thickening process (3) Anchor white ink (4) Double (2 times) or triple (3 times) overprinting 2. Ink hardness adjustment 3. Ink density adjustment With the multi-color printing technology of spot colors that we have cultivated over many years in sake labels, we achieve color expressions that cannot be realized with standard offset printing on a wide variety of papers. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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This time, I would like to talk about the mixing of specialty inks, which our company excels at, and their printing, in two parts. The reason we excel in this area is that our company is a group company of Takarazaka Holdings, and since our founding, we have printed many labels for Takarazaka Shuzo. The label of a sake bottle is truly the "face" of the sake. In just one label, the characteristics of the sake and the "image of the sake" that we want to convey are condensed, and printing with specialty inks is an essential technique to strongly impress that expression. ◆ What are specialty inks? General color printing expresses various colors by combining four colors: black, blue, red, and yellow. These four colors of ink are called process color inks, while specialty inks refer to any other color inks. Specialty inks are used not only for labels but also for corporate logo colors and printing with gold and silver, allowing for the reproduction of colors that are difficult to achieve with process color printing, as well as strong, deep colors and, conversely, light and pale colors. *For more detailed information on this column, you can view it through the related links. Please feel free to contact us for more details.

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At the printing factory department, we have three printing machines, and in the three-shift printing operation, there are multiple team leaders who rotate their work according to the duty roster. However, it is absolutely unacceptable to say things like, "The color reproduction changed when the team leader changed," or "It was because the team leader had little experience..." Therefore, at Ohira Printing, we collaborated with the pre-press DTP department to establish a color management environment. Color management involves aligning the print reproducibility of different output devices, such as printing machines, inkjet printers, and digital printing machines. Furthermore, by matching the hues of the monitors used by the image processing operators, we have enabled them to process images while envisioning the final printed materials, making it possible to faithfully reproduce the color direction finalized during the proofing exchanges with customers in the final printed products. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

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General color printing is composed of four colors: black, cyan, magenta, and yellow, which together express all colors. The printing machine has a printing unit for each color, where the printing plates are mounted. The paper passes through each printing unit, applying ink in the order of black → cyan → magenta → yellow, resulting in the final printed material. What is important here is to properly align the four color plates. The reason for this precise alignment is not only to prevent misalignment of the image but also because it can exacerbate moiré patterns at the halftone level that make up the image. Printing operators need to have the skills to control misalignment caused by various factors. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*

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As printing operators, we print the important data received from our customers day and night. However, it is not the operators who are actually doing the printing, but the printing machines. This is because no matter how experienced a veteran printing operator may be, if the maintenance of the printing machine is not properly conducted, proper printing cannot be achieved. In other words, even a less experienced operator can produce high-quality printed materials without major issues as long as the machine maintenance is properly done. This means that the "condition of the printing machine" is crucial. To ensure proper printing, regular machine maintenance is essential, such as "inspecting and replacing before breakdown" and "cleaning before getting dirty." Therefore, we carefully plan the maintenance items and implementation dates, write them down in an annual calendar, and carry them out. We believe this is the first step toward achieving high-quality printing. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

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Printing is literally the job of printing on paper using a plate. The most important thing for us is to faithfully reproduce the printed plate output from the DTP department. We print while maintaining a constant ink density from start to finish. To faithfully reproduce the printed plate and maintain a constant ink density, regular machine management is very important. Additionally, paper is easily affected by daily temperature and humidity, which can cause deformation and static electricity, significantly impacting print quality. Therefore, air conditioning management must ensure that temperature and humidity are always kept constant. Furthermore, to carry out proper maintenance, we believe operator training is essential. It is meaningless to perform maintenance without understanding when, why, and for what purpose it is being done, and what condition we want to achieve as a result. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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Daihei Printing is a subsidiary of Takar Holdings, established in 1957 (Showa 32). We aim to contribute to our customers' value creation through the manufacturing that started with our printing business and the creation of diverse communication tools that respond to the digital society. We regard "Facing challenges without fleeing from signs of change" as a continuous mindset since our establishment, and we will strive further to create new value for our customers. 【Business Content (Partial)】 ■ Various commercial printing ■ Labels and packaging ■ In-store support ■ Web production and promotion ■ Support for educational institutions *For more details, please refer to the PDF document or feel free to contact us.

• Video Production
• Video Editing
• Other services and technologies

Our company specializes in "video and film production," including content for distribution on websites, exhibition videos, and digital signage. Our team of video promotion specialists utilizes various expression methods such as narration, subtitles, and CGI, tailored to the purpose and distribution method. We employ a wide range of filming techniques, including drones and 360° cameras. We have extensive experience in creating corporate PR videos, product introductions, educational and training videos, recruitment, school introductions, and content for overseas audiences. <Examples from our company> - Taihei Printing's Drone https://www.taihei.co.jp/taihei-drone/ - Taihei Printing's 360° Company Tour (Panorama View) https://smart360.jp/u/Ql7oJbWj/ - Taihei Printing's 360° Factory Tour (VR360°) https://www.youtube.com/watch?v=Lb8xD1JBvCI ★ You can view materials introducing our clients' production examples from the "PDF Download" section. Please feel free to contact us.

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