[Technical Development Column 2] I will introduce you to Yuzen printing.

Products utilizing Yuzen printing.

Yuzen printing, simply put, is a technique that uses a mixture of color materials and functional materials in the paste as ink for printing. This allows for the expression of a wide variety of colors and textures. It is possible to express unique color tones, such as corporate colors and school colors, through Yuzen printing. By controlling the subtle particle size of gold pigments, various shimmering effects can be achieved, and by using urethane, a soft, fluffy texture can be imparted to printed materials. So far, we have provided this technology for various "items," including product labels, coasters, direct mail, and decorative tatami mats. Next time, I would like to discuss the problems that arose in creating products using Yuzen printing and the trial and error we went through to overcome them. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

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