[Printing Column 5] The Role of Specialty Inks in Making Alcohol Labels Stand Out

The range of expression expanded by special inks.

This time, I would like to talk about the mixing of specialty inks, which our company excels at, and their printing, in two parts. The reason we excel in this area is that our company is a group company of Takarazaka Holdings, and since our founding, we have printed many labels for Takarazaka Shuzo. The label of a sake bottle is truly the "face" of the sake. In just one label, the characteristics of the sake and the "image of the sake" that we want to convey are condensed, and printing with specialty inks is an essential technique to strongly impress that expression. ◆ What are specialty inks? General color printing expresses various colors by combining four colors: black, blue, red, and yellow. These four colors of ink are called process color inks, while specialty inks refer to any other color inks. Specialty inks are used not only for labels but also for corporate logo colors and printing with gold and silver, allowing for the reproduction of colors that are difficult to achieve with process color printing, as well as strong, deep colors and, conversely, light and pale colors. *For more detailed information on this column, you can view it through the related links. Please feel free to contact us for more details.

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