[Web Column 3] What is a fan base that encourages consumer behavior among everyday people?
The concept of "fan base"
For example, when planning a promotional idea based on "spreading on social media," there may be moments of excitement and trending topics, but it is often said that in the end, the expected results do not materialize, and the excitement and buzz quickly fade away. - It was spread on social media. - The number of followers on social media increased. - The followers should be fans of the company or product. So why...? Many of you who are involved in marketing and promotion may know Sato Naoyuki, also known as Sato Naoko, who is a communication director. In his new book, "Fan Base - To Be Supported, Loved, and Continue Selling for a Long Time" (Chikuma Shinsho/2018), the concepts of "fans" and "fan base" are discussed. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.
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Takara Supply Communications Co., Ltd. will respond to our customers' requests quickly and accurately by linking workflows such as containers and packaging materials, digital promotion, and printing to provide appropriate proposals. As a media industry company, we will establish ourselves as a company that can meet customer expectations by adapting to changes in the environment.