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Marketing

Marketing

This is an introduction to the marketing of Star Fragrance Co., Ltd.

Various sensations that are still immeasurable - Luxury - Comfort - Refreshing - Relaxation - Pleasant etc... We are seriously considering and proposing what can be achieved through scent, such as improving customer satisfaction and employee satisfaction. The sense of smell is one of the five senses of humans. While scent is commonplace in the world, Japan is still a market that has much potential ahead. Star Fragrance Co., Ltd. will continue to pursue fragrance marketing.

  • Other store equipment and supplies
  • Other commercial buildings and service facilities
  • Sports related facilities

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What is One to One Marketing?

What is One to One Marketing?

A method that is gaining attention as effective in modern times! Introducing techniques, case studies, and useful tools.

One-to-One marketing provides appropriate services individually based on data such as consumers' hobbies, attributes, and behavioral history. In today's world, where various information can be easily obtained from the internet and the channels through which consumers encounter information have diversified, this method is gaining attention as an effective approach. This time, we will explain specific techniques, case studies, and useful tools. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

  • SFA (Sales Support System)
  • CRM (Customer Relationship Management System)

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Marketing DX

Marketing DX

We propose a marketing DX strategy with a high probability of success, achieving maximum results at minimal cost.

We analyze the "ambiguous customer acquisition" that has relied on human senses and intuition until now, quantifying the customer acquisition effectiveness. Based on the derived data, we support all processes from the formulation of marketing DX strategies to tool development, and even to ultra-fast PDCA. We aim to improve the cost-effectiveness of advertising and sales promotion expenses, not only pursuing immediate sales and gross profit increases but also contributing to the medium- to long-term improvement of customers' operating profits. <Services> Current situation analysis and customer acquisition planning - "Marketing Report" / Website / Internet Advertising Landing Pages / Video Production / Portal Improvement / Brochures / SNS Management / MA Implementation Support Regular MTG "Super Gathering Meeting" *For more details, please download the PDF or feel free to contact us.

  • MA

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EC Marketer Training Course

EC Marketer Training Course

This is a training course for e-commerce marketers that systematically teaches e-commerce marketing by empathizing with the psychology of prospective customers.

◆Do you understand the behavior and psychology of potential customers? Have you ever wondered why certain products continue to sell? There are always many fans behind those products and services. So how did they become fans of those products or services? By understanding a certain principle, you will be able to solve the mystery on your own. The EC Marketer Training Course offers a comprehensive curriculum that allows you to systematically learn various fields over the course of a year. And after one year, you will surely be given the opportunity to thrive as an EC marketer. ◆By taking the EC Marketer Training Course, you will: - Systematically learn EC marketing and become an EC manager well-versed in consumer behavior. - Cultivate potential customers and increase your loyal customer base. - Learn know-how to reduce costs by 50% and double your sales. - Acquire the web knowledge necessary for an EC marketer. ◆This course is recommended for: - Those who are experiencing EC operations for the first time. - Those who are already running EC operations and want to increase sales further. - Those who wish to get a job or change careers in the EC industry.

  • Mail order/online shop support system

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The number of attendees at the new graduate information session increased by 5.6 times! What is the recruitment strategy that transformed it into a highly popular company?

The number of attendees at the new graduate information session increased by 5.6 times! What is the recruitment strategy that transformed it into a highly popular company?

The number of attendees at the new graduate briefing increased by 5.6 times! What is the miraculous recruitment strategy that transformed a local small and medium-sized enterprise in Toyama into a highly popular company?

At the joint information session we participated in to conduct new graduate recruitment, we struggled significantly to attract students. The lack of attendance was so severe that participating employees remarked it felt like "a form of suffering." To transform into a company that attracts a large number of job candidates whenever we hold an information session, we decided to undertake a fundamental improvement in our new graduate recruitment process. 【Overview of the Project】 ■STEP 1: Clarification of Philosophy and Business Vision ■STEP 2: Development of Medium- to Long-term Recruitment Plan ■STEP 3: Formulation of Recruitment Strategy ■STEP 4: Key Points for Building a Candidate Pool ■STEP 5: Information Session *For more details, please download the PDF or feel free to contact us.

  • Recruitment management system

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